www.schattauer.deDISCOS Stuttgart Workshop Dissemination • Social Networks-Social Networking • Andrea Mühl, M. A.
Social Networks – SocialNetworking
DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea Mühl, M. A.www.schattauer.de
What you may expect….
1. Internet development
2. Social networks
3. Use of social networks
4. Classification of social networks
5. Examples of scientific content in social networks
DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea Mühl, M. A.www.schattauer.de
Internet development
� Founded 1989 by Tim Berners-Lee� Differentiation in media� 1993 used out of CERN for the first time� Fast uprise to mass medium� Platform for communication and interaction� Change into personal media
DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea Mühl, M. A.www.schattauer.de
Social networks
� A social network is a technical solution combined with a social phenomenon. Social networks are the technicalbasis of communities.
� Social networks have existed since the middle of the90‘s.
DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea Mühl, M. A.www.schattauer.de
Social networks
DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea Mühl, M. A.www.schattauer.de
Social networks
� Since 2003 the number of social networks has beenincreasing
� Reasons for the increase of social networks:- Increasing bandwidth- Decreasing costs and internet flatrates- Standards regarding browser and website usability- Software modules simplify the publishing of content
on the internet- Increasing familiarization and trust in the internet
DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea Mühl, M. A.www.schattauer.de
Social networks
� Typical Features:- Personal profile- List of contacts/ address book- Users receive messages on different occassions
DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea Mühl, M. A.www.schattauer.de
Use of social networks
More users tend to use Social Networks� Increasing popularity of communities� Approx. 2/3 of the networked world population uses
social networks on a regular basis� Worldwide every 11th minute online is used for social
networks� Increase in users (Germany)
- 39% (2007) vs. 51% (2008)� Increasing number of users between the ages of 35 and
49
DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea Mühl, M. A.www.schattauer.de
Use of social networks
Schengber, Ralf: Community-Marketing. Ergebnisse einer Studie zur Akzeptanz von Social-Media-Aktivitäten aus Nutzersicht. Münster. Marketing-Verlag-Münster, 2009
DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea Mühl, M. A.www.schattauer.de
Use of social networks
DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea Mühl, M. A.www.schattauer.de
Classification of social networks
DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea Mühl, M. A.www.schattauer.de
Classification of social networks
Cf. Hoffmann, Oliver: Die Zukunft digitaler Werbung in Social Communities. Eine umfassende Marktanalyse. GRIN Verlag 2009, p. 60, translated and extended
DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea Mühl, M. A.www.schattauer.de
Examples of scientific content
DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea Mühl, M. A.www.schattauer.de
Examples of scientific content
DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea Mühl, M. A.www.schattauer.de
Examples of scientific content
DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea Mühl, M. A.www.schattauer.de
Examples of scientific content
DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea Mühl, M. A.www.schattauer.de
Examples of scientific content
DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea Mühl, M. A.www.schattauer.de
Examples of scientific content
DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea Mühl, M. A.www.schattauer.de
Examples of scientific content
DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea Mühl, M. A.www.schattauer.de
Examples of scientific content
DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea Mühl, M. A.www.schattauer.de
Thank you for your attention
