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Page 2: Social Objects Explained - Balind Sieber

Hint: THIS IMAGE DEPICTS A SOCIAL OBJECT

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Page 3: Social Objects Explained - Balind Sieber

Social Objects Are the Foundation of Creative Strategy Every Creative Strategist should understand the building blocks of a social network. *

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* See my other Slideshare presentations for the definition of Creative Strategy

Page 4: Social Objects Explained - Balind Sieber

Humans Have Been Connecting Around Social Objects Since the Beginning of TimeSocial Objects are commonalities we share with one another - things like the clothes we wear, the co!ee we drink, and the teams we follow.

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Page 5: Social Objects Explained - Balind Sieber

Creative Strategy Rule Number One: Find Ways to Connect Consumers Around Your Product or ServiceBrands can't shout at people and expect them to listen, they need to give them a way to connect. *

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* This is super basic -- It’s a core tenet of digital advertising

Page 6: Social Objects Explained - Balind Sieber

How Can People Share Your Client's Product/Service?Shape the conversation around a brand by asking what it's social purpose is. *

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* Why does it exist - how does it help the word?

Page 7: Social Objects Explained - Balind Sieber

If a Brand Can Become a Social Object, They've Hit Pay DirtSocial networks are formed around social objects, not the other way around.*

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* Best examples of this are Apple and Nike


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