Social Selling Webinar with Jeff Zelaya
SOCIAL SELLINGIncrease Your Leads, Sales and Profits
Presented by: Jeff Zelaya
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Social Selling Webinar with Jeff Zelaya
AGENDA
• Intro to Social Selling
• Prospecting
• Relationship Building
• Closing
Social Selling Webinar with Jeff Zelaya
PRE-REQUISITES
• Top Producer Mentality (Google “Top Producer Jeff Zelaya”)
• LinkedIn All-Star Status (Google “LinkedIn All-Star Profile
Checklist)
• LinkedIn Premium (Starts at $15.95/month)
• Belief and Love
Social Selling Webinar with Jeff Zelaya
WHAT IS SOCIAL
SELLING?Leveraging your
personal brand with a marketing and sales
strategy that leads to better business
relationships that result in increased sales
Social Selling Webinar with Jeff Zelaya
MY SOCIAL SELLING STORY
“Necessity is the mother of invention”
Social Selling Webinar with Jeff Zelaya
$1.2 MILLION IN REVENUESocial Selling Helped Me Break Records
Social Selling Webinar with Jeff Zelaya
REPUTATION
• What are they saying about you?
• Where?
• Why?
• How?
Social Selling Webinar with Jeff Zelaya
EDUCATION
• Listening
• Learning
• Teaching
• Industry Expert
Social Selling Webinar with Jeff Zelaya
PROSPECTING STRATEGY
• Who do you want as a client?
• Who do you want as a partner?
• Verticals, Department, Titles, Competitor, Recent Events
• Get Introduced
Social Selling Webinar with Jeff Zelaya
RELATIONSHIP BUILDING“People buy from people, not from companies. Learn to show your personal side and
get to know your prospects better. Think of it as making a friend before making a sale.” - Jeff Zelaya
Social Selling Webinar with Jeff Zelaya
PROVIDE VALUE FIRST
• Share Relevant Insights
• Get Involved In Groups
• Get to Know Them
• Help Out
Social Selling Webinar with Jeff Zelaya
NURTURING IS CRUCIALTake care of your people and they will take
care of you
Social Selling Webinar with Jeff Zelaya
MEASURE YOUR ENGAGEMENT
“If you can’t measure it, you can’t manage it” - Peter Drucker