For the best solution & business
Enlarge Your Software World
Instant Backup: Pictures and Videos
www.talesapp.com
Creating most Intuitive Apps
Smartphone camera is substituting hand-held camera.
USER TREND
Pros: Quality is satisfactoryYou don’t need to carry any camera.So many things to do – view, post, alter
www.talesapp.com
Cons: Smartphone backup is difficult than camera.Online backup service takes so long time.
CUSTOMER ANALYSIS - TARGET USERS and Problems
Anyone Who takes pictures+ in smart-phoneWho views pictures in laptop or PCTarget Seg. = women and kids
Problems and Needs to solvePeople hate backup but should
Fear about losing their images and videos.Too slow online backup.Painful cable.
Lack of smart-phone space.People hate uploading their files.Accessibility from their laptop.
SOLUTIONS
DriveS is automatically copying images and videos from smartphone to PC in-stantly and incrementally without internet and cable for free.
You’d be astonished what this app is done. Your photos will appear in your laptop automatically
www.talesapp.com
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DEMO – Multiple Devices Interoperability
Click for demonstration
Technologies
Accessible to your devices
Knowing each otherAutomatically
Patent applied in Korea: 10-2012-0109675Preparing PCT
TEAM
Will Kim
Founder, CEODistributed Network Algorithm ExpertComputer Science
• Contributor of Global Standard : W3C(2), OMA(10)• R&D / Biz Leader: Mobile Network Game Platform
(Playnet™): SKT($1.5Million), Samsung($150,000), PosData($450,000)
• Lead: Personalization Menu System (WISE Menu) – no.1 carrier.
• Lead: 3D Online Virtual Society (TTL Fingo) – no. 1 carrier• Lead: 2nd Online Book Store + Subway Logistics
(Morning365.com 11st.co.kr: no. 3 shopping mall)• Developer community leader(+700,000) 700+ Q&As, 30+
Lectures• Microsoft MVP 2002(Asia), 2003(Global)
www.talesapp.com
TEAM
Seung Joo Cha (NeoMinky)DriveS Developer
Pattern Recognition & Network Spe-cialist.developing DriveS PC Client, Windows Mobile ClientDevelop: Xdrive for Music: Music Video Streaming SolutionDevelop: Xdrive Client Server Version like Dropbox (2008)Develop: Video Recognition AlgorithmDevelop: Speech Recognition AlgorithmDevelop: Online Payment Solution
Developer community leader (+700,000 developers)
Microsoft MVP 2002(asia), 2003-2004(global)YoungGyu ShinDriveS Developer
Develop: Virtual Reality Server PlatformDevelop: OpenCV for Mac.Develop: WAP Gateway
Products
Premium version: no Ads ($2.99~$9.88)
Free Ad-supported version for Backup provides the perfect personal storage.pops up the new pictures in your laptop.enables incremental backup.supports faster than cloud (over 2Mbps).solves lack of space in smart-phone.Organic Traffic: invite 10,
then no ads
www.talesapp.com
MARKET ANALYSIS
500 million personal storage subscriptions areexpected in 2012. 2011 - 300 M2017 – 1.3 BIncrease of 25% per yr.
COMPETITORS – no app like this
• iTunes backup is not clear
• Android apps are hard to use.
• Actually No Competitors like this
An-droid De-
fault Backu
p
Man-ual Set-ting
My-Backup
App15 steps
iTunes
• Mozy comes free with limited 2GB, Car-bonite provides the free 15-day trial.
Mozy 2G Free
Acquired by EMC for $76M
2010-0-7
Carbonite
SeriesD $20MNasdaq: CARB
2011-08
BUSINESS PLAN – Phase I, II, III
• 2nd Step: Online backup integration• 3rd Step: Open APIs
uPnP Intelligent Dynamic Network Among Devices
File System Virtualization
Auto Caching
Android, iOS, Windows, OSX, Linux, other platforms
Backup ServicesIntegration Open APIs
App App App
1st Year
2nd Year
3rd Year
2 and more Consor-tiums
e.g. Mozy, Carbonite
Self Ser-vicefor
contin-gency
& profitInstant Backup
RAISE: US HQ and South Korea RND
$ 1 Million
1 2 3 4 5 6 7 9 12 16 24 36
Korean Engineer-ing hire
30 30 30 30 30 30 30 30 30 46 54 66
US UI/UX, PM 40 40 40 40 40 40 40 40 40 56 64 76
User Acquisition & Marketing cost
40 40 40 30 30 30 40 40 30 46 54 66
US HQ & General Cost
20 20 20 20 20 20 20 20 20 26 34 46
Revenue 0 0 0 0 0 0 33 109 255 5261.5M
5.8M
Profit acc. -130
-260
-390
-510
-630
-750
-847
-928
-679
313 7M 46M
Premium version
Break Even
Ad-support version
Logics
- Korean Engineer: Android 1, iOS1, OSX1, Windows1, Server2, CEO1
- US UI/UX 1, PM 1- User Acquisition Cost: 4$ per user
including Organic Traffic
- Only phase I revenue
Assumptions: Organic traffic: every month 10% Paid traffic: 10,000, $4.99 in 3 years, 3.6 Million premium users will be estimated.
Achievements• TOP 5 in 22 teams in GMIC-SV App Audition.• Top 3 Younoodle Pitch day from David Lee,
Brian Bonwoong Koo(Formation8), Riddhi Mittal(Mohr Davidow Ventures)
Mentos
Greg Moon CEO of SoftBank VeturesDoug Lee Technical Staff at Applied MaterialsBoram Lee ChartboostMary Min CEO of Second Wave Games