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Page 1: Social  Throwdown June 13, 2012 North By North Shore Danversport  Yacht Club

Social ThrowdownJune 13, 2012

North By North ShoreDanversport Yacht Club

Julia Campbell, J Campbell Social Marketingwww.jcsocialmarketing.com www.northbynorthshore.com

Page 2: Social  Throwdown June 13, 2012 North By North Shore Danversport  Yacht Club

What is “Social Media”?› Any online technology or practice that

people use to share (content, opinions, insights, experiences, perspectives and media).

› REAL interactions in REAL time.

North By North Shore - www.northbynorthshore.com

Page 3: Social  Throwdown June 13, 2012 North By North Shore Danversport  Yacht Club

North By North Shore - www.northbynorthshore.com

Social Media Decoder

Page 4: Social  Throwdown June 13, 2012 North By North Shore Danversport  Yacht Club

North By North Shore - www.northbynorthshore.com

Social Media Decoder Facebook – People you already know

(or used to know) Twitter – People you want to know Google+ - People you don’t know yet Pinterest – People who do stuff/have

stuff you want to do or have LinkedIn – People you work/worked

with or want to work with

Page 5: Social  Throwdown June 13, 2012 North By North Shore Danversport  Yacht Club

North By North Shore - www.northbynorthshore.com

Facebook Timeline What’s New

› Timeline Cover Photo – What are the rules› Custom Tab Icons (111pixels x 74 pixels)› Ability to see new Likes in chronological

order › Schedule future posts› Administrator levels› Messages› Pinning to top› Highlights

• Milestones• Compelling images are VITAL

Page 6: Social  Throwdown June 13, 2012 North By North Shore Danversport  Yacht Club

North By North Shore - www.northbynorthshore.com

Pinterest Online Pin Board Perfect – in fact, mandatory – for

anyone selling anything to women Pin products, craft ideas, recipes,

infographics – compelling photos! Who is kicking butt on Pinterest?

› www.pinterest.com/realsimple › www.pinterest.com/nonprofitorgs

Page 7: Social  Throwdown June 13, 2012 North By North Shore Danversport  Yacht Club

North By North Shore - www.northbynorthshore.com

Pinterest

http://pinnablebusiness.com/20-ways-to-make-your-service-business-more-pinnable/

Page 8: Social  Throwdown June 13, 2012 North By North Shore Danversport  Yacht Club

North By North Shore - www.northbynorthshore.com

Pinterest – Things to Pin A graphic with a quote, saying, or inspirational

message. A graphic with your blog post headline. Before & after photos that show the result of

your service or expertise. PRO TIP: Stack them under each other rather than side by side.

Images of you, your team, your office, your inspiration or motivation (people like to know the face of the business).

A humorous image such as a comic or meme. A photo or scan of an illustration, scrapbook

page, doodle pad, brainstorm, or sketch.

Page 10: Social  Throwdown June 13, 2012 North By North Shore Danversport  Yacht Club

North By North Shore - www.northbynorthshore.com

Google+ – New Kid On The Block

Circles Hangout Explore How it’s used:

Geeks Early-adopters Discovering

Page 11: Social  Throwdown June 13, 2012 North By North Shore Danversport  Yacht Club

North By North Shore - www.northbynorthshore.com

Photo Applications The future is PHOTOS. Get Instagram on your Smartphone or

Tablet. Now. Photo editing.

› Picmonkey › Befunky

Page 12: Social  Throwdown June 13, 2012 North By North Shore Danversport  Yacht Club

North By North Shore - www.northbynorthshore.com

Instagram Mobile photo-

sharing app Also a social

network Adding filters Use hashtags Photo contests

Page 13: Social  Throwdown June 13, 2012 North By North Shore Danversport  Yacht Club

North By North Shore - www.northbynorthshore.com

Ideas for generating content• Industry blogs,

newsletters, websites

• Google Alerts & New York Times alerts

• Success Stories

• Inspirational quotes

• Want input on an issue

• Events, anniversaries, celebrations, birthdays

• Email newsletter

• Current Events• Read

everything and follow everyone!

• Figure out what’s working for others and adapt it!

Page 14: Social  Throwdown June 13, 2012 North By North Shore Danversport  Yacht Club

North By North Shore - www.northbynorthshore.com

If you build it… Promote your presence!

› Add the social media buttons to the main page of your website

› Email newsletter template› Brochures, Annual Report, any

and all printed materials› Welcome to our email

newsletter! Email› Thank you for

donating/purchasing! Email › ASK. Staff, volunteers,

customers, constituents

Page 15: Social  Throwdown June 13, 2012 North By North Shore Danversport  Yacht Club

North By North Shore - www.northbynorthshore.com

To learn more:› www.socialmention.com› www.socialmediaexaminer.com › www.hubspot.com› www.johnhaydon.com› www.jcsocialmarketing.com


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