2009
An Introduction
Society for Medicare Caring to Save Every Life…
Before we begin lets share a few thoughts for Common and Understanding and consensus:
1. HEALTH CARE – IS A CONTINUOUS & CHAINLINKED PROCESS
2. THIS IS THE AGE OF FUSION AND SYNERGIC PARTNERSHIPS
New Mediums of Healthcare Delivery:
• Print – Posters, brochures, patient information handouts & newspapers
• Television, live and on demand webcasting, streaming media
• Radio, podcasting
• Internet, websites, portals, blogs, forums, patient support groups
• Social media & Word of mouth
• Mobile
• Electronic formats - DVD & others
Health & Wellness does not begin and end with the patient….
Healthcare is no longer confined to the Doctors clinic or Hospital Setup….
3. THESE ARE NEW WAYS OF REACHING OUT….
4. WHAT IS THE POINT IN INJECTING MEDICINES…LATER…WHEN YOU CAN
PREVENT DISEASES BY INJECTING AWARENESS…
Television, Multi-media, internet and mobile mediums have extended the reach of the
healthcare system directly into the homes of the consumers ….
ABOUT US:
Society for Medicare – is an India based NGO in the field of health education, advocacy, content
development (print, audio, video and digital) as well as awareness and capacity building to save
human lives. Health is wealth – literally for everyone from the patients to care givers and the
economy. At the same time we believe that health once lost cannot be repaired, as nothing is
better than the original. Even God can’t do better than He did first time…
We firmly believe that Healthcare is no longer confined to the Doctor’s Clinic or the hospital
system and this is the age of synergic fusion between the conventional healthcare system and
modern communication tools for delivering timely and quality healthcare at affordable cost,
right at the doorsteps of the needy consumers. In today’s flat world nothing, not even death
and disease are not an individual or country's personal problems and the distinction between
have's and have-not's, privileged and under-privileged, rich and poor are slowly getting
diminished. Today, a disease could originate in the slums of Calcutta but could affect people in
New Delhi or New York by the same evening and become a nightmare for Canada or China by
the weekend.
Its an age where Television, Multi-media, internet and mobile mediums have extended the
reach of the healthcare process directly into the homes of the consumers. So why wait for them
to come over? Why wait to inject medicines & drugs later when you can actually inject disease
preventive messages into the very heart and should of people’s lives, much before the infection
spreads?
Knowledge and information are essential for people to successfully respond to the
opportunities and challenges of social, economic and technological changes. But to be useful,
knowledge and information must be effectively communicated to people.
In this sense we see our role as bridging the gap between the Doctor’s clinic and the patient’s
home…thus extending the reach of healthcare.
OUR BELIEF:
� Health is wealth – literally for everyone from the patients to care givers and the
economy.
� No retakes – Health once lost can be repaired, but nothing is better than the original.
Even God can’t do better than He did first time…
� People worldwide are beginning to take their Health issues very seriously
� Healthcare Today has taken a shift from Facility centric healthcare model to consumer
centric one..
� Empowered consumers are seeking information on the Internet in record numbers
� Dissatisfied consumers are willing to spend their own money to get the care they want
� More & more consumers want to manage their own care and have greater access to
their physicians.
� Physician – Patient relationship is changing rapidly…
OUR VISION- SEVEN PRIORITIES
Our goal is to evolve and support innovative public healthcare strategies that are accessible and
affordable. To achive this objective our aim is to focus on:
1. Coordination with other government and non-government agencies to improve the
country’s healthcare delivery machinery and improve the living conditions of the people
craving for standardized and quality Medicare… and set up globally reputed medical
institutions striving for excellence and imparting the Highest Quality Medicare at
Affordable Cost to ease the sufferings and pain in the lives of the people- minorities,
poor and underprivileged who need this care
2. To stimulate and positively contribute to strengthen a healthy, prosperous and
economically strong India by channelizing medical tourism to and from India.
3. To be known for medical best practices and highest professional standards- Worldwide
4. Our Healthcare goals will be to:
• Transform the Healthcare
• Prevent and manage chronic diseases
• Help control the rise in health care costs
• Try and bridge the gap between the Have’s and the Have-not's
• Expand healthcare coverage for the uninsured, underinsured and under
privileged masses.
5. Our ultimate objective would be to provide:
• High-quality healthcare services
• Available and Affordable Healthcare
• On demand Health, Wellness & Medicare at reasonable costs
6. Health planning and prevention of communicable and non-communicable diseases
7. Health promotion, policy-advocacy, empowerment and development with emphasis on
inproving overall healthcare for the underpriviledged and uninsured masses, minorities,
poor people
EFFECTIVE HEALTH COMMUNICATION:
• Saves lives
• Prevents the spread of diseases
• Improves services
• Increases social involvement
• Cuts costs
• Reduces the impact of poverty
DEFINING PRIORITIES:
OUR E-HEALTHCARE MODEL:
OUR TEAM:
PRESIDENT : DR NARENDRA GUPTA
Our President Dr Narendra Gupta is board certified as a Fellow with the Royal College of
Physicians & Surgeons of Canada and Assistant professor with
the Medical College of Ohio. He actively participates in the latest
research in Diabetes Hypertension, Hyper-lipidemia and Obesity
and has been recognized by the American Diabetes Association
and National Committee on Quality Assurance (NCQA) as a
provider with distinction for outstanding Diabetes care
continuously since 1991. Dr Gupta was recently elected as one
of the 100 national physicians in USA to join the Vascular Biology
Group at the University of Florida to research the multiple
effects of hypertension, high cholesterol and renal dialysis on
the blood vessels of the body.
VICE PRESIDENT : BRIG J K CHADHA (RETD)
Former Deputy Director General Military Intelligence. Retired from the Indian Army after more
than 30 years of distinguished service and prestigious command experience.
SECRETARY GENERAL : NEERAJ MAHAJAN
A 3600 media professional with over 24 years experience, proven competence and consistency
in Print, Electronic, Web or New media as well as Corporate Communications, PR, Image
building and Perception Management. He has held various assignments in print and electronic
media from staff reporter to Editor (Print) & Producer-Director (TV).
He specializes in image building and has conceptualized and executed various propaganda,
counter-propaganda and Perception Management and psychological operations for the Indian
Army in counterinsurgency areas in J&K and North East.
Rakshak video magazine– produced and directed by him was recognized as the official medium
for audio-visual communications for External and Internal Image Building of the Indian Army.
