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SOFT FEATHER
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“Public relations helps an organization and itspublics
adapt mutually to each other.”
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• , ,nticipating analyzing and interpreting public opinion.ttitudes and issues
•
•• , ,esearching conducting and evaluating on a continuing
,asis programs of action and communication to achieve the nformed public understanding necessary to the success of
’ . ;n organization s aims These may include marketing; ; ,inancial fund raising employee community or government; .elations and other programs
•
• ’lanning and implementing the organization s efforts to. ,nfluence or change public policy Setting objectives
, , ,lanning budgeting recruiting and training staff— ,eveloping facilities in short managing the resources
.eeded to perform all of the above
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HIERARCHY
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PUBLIC RELATION STRATEGIES
•
.ffectively manage program cycle•
• .ecognize importance of relationships
• ncrease proportion of activities that affect program.nfrastructure
•
• .reate environment to support individuals and groups
•
• .reate empowering opportunities
•
• .reate many program opportunities
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• ffective internal communications starts with basic skills in, , .istening speaking questioning and sharing feedback
•
• ound meeting management skills go a long way toward ensuring
, .ffective communications too
• .ach person taking responsibility to assert
INTERNAL COMMUNICATION
EXTERNAL COMMUNICATION• he exchange of information and messages between an organization
, ,nd other organizations groups or individuals outside its formal.tructure
• .he communication should be straight and to the point• - - , ,t includes face to face meetings print or broad cast media
.lectronic communication technologies such as internet• , ,t includes public relation media relation advertising and
.arketing management
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• .ave a clear objective•
• .esearch your audience•
•
. .lan Begin planning the event at least six months before
•
• . .ssue proper invitations Many people will not RSVP You will have.o chase and chase again
• .void noise•
• .ecord the event
• ’ .on t pick a day that clashes with national holidays•
• ’ .on t ask people to attend at short notice
•• ’ .on t time your event so it conflicts with a more popular event
• ’ .on t assume the weather will be perfect
• ’ .on t give tacky gifts
DO’S
DON’Ts
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FINAL NOTE
•AN ORGANISATION’S REPUTATION IS CRITICAL TO THE STRENGHT OF ITS
RELATIONSHIPS WITH STAKEHOLDERS.•
•
•
•PUBLIC RELATION IS ONE OF THE MOST AFFECTIVE MC FUNCTIONS TO BUILDAND MAINTAIN IT.
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• & ( & )ohnson Jonhnson J J should pursue new products and markets.evelopment
•
• & &J should continue investing into R D of new products and.arkets development
•
• -he best way to achieve this without hurting short term earning nd profits is to harvest the existing companies of the industrial
. . % . %ivision Those companies account for only 4 1 of sales and 2 8
& .f operating profits and do not fall under J J core competencies
& ,his will allow J J to avoid external venture capital thus& .eeping control over new companies within J J family
• ncreasing budgets will allow companies to accelerate the rate of& .D
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