Gaylynn Kiser | Sponsorship Director Special events Live | Austin, Texas 512 485 3190 | www.specialeventslive.com | solstice.com
Solstice Austin A worldwide celebration
comes to Austin.
PRESENTING SPONSOR
Confidential and Proprietary Information The informa,on provided by Special Events Live in this proposal contains informa,on that is confiden,al and sensi,ve to our organiza,on. You are not authorized to release, without the wriAen consent of SEM, any part of our sponsorship materials except as a maAer of law or to obtain financing, tax advice, or legal advice. Neither party shall use, or knowingly permit the use, of any confiden,al informa,on in any manner detrimental to the other party.
1. A SPECIAL INVITATION 2. EVENT OVERVIEW
3. SPONSOR BENEFITS
4. ABOUT THE PRODUCERS
Proposal Contents
A SPECIAL INVITATION
From Sols)ce, Special Events Live, and Aus)n Music Founda)on
The worldwide celebration of music
Overview
This all started in France 32 years ago when an idea for a new type of music fes,val arose: a fes,val in which an en,re city could par,cipate. Anything would become a stage: storefronts, rooXop, parks and porches. And musicians of all styles, ages, and skill levels would come out and play music for their community on the longest day of the year (the summer sols,ce, June 21st). Fast forward the clock to modern day, and the celebra,on has become an interna,onal phenomenon. Hundreds of millions worldwide celebrate music on Just 21st Berlin, Beijing, Mozambique, Moscow and Rome are a few notable ci,es that have joined (800 in total). Full list at: onesols,ce.com/interna,onal-‐map Up un,l recently, the US hadn’t yet joined the party. But thanks to a technology company Headquartered in Aus,n Texas -‐ Sols,ce -‐ the fes,val is gaining momentum. Sols,ce powers the events in New York, Los Angeles, Madison WI, Chicago, Philadelphia, and many more.
And now we’re bringing the celebration to! ! Austin!
Citywide celebration DATE: Saturday, June 21st (the summer sols,ce) TIME: 10am-‐ 9pm COST: Free TARGET PARTICIPATES:. The en,re music community (15,000 professional musicians plus tens of thousands amateur musicians) The first part of Sols,ce Aus,n is the celebra,on of the musical holiday. Anyone can perform, and anyone can be a venue. The point of the holiday is to have live music everywhere around the city, tradi,onal and non-‐tradi,onal venues: store fronts, rooXops, businesses, parks, porches, you name it. In addi,on, musicians of all styles, skill levels, and ages are encouraged to fill these venues with their musical talents. This process is facilitated by the Sols,ce technology. We project 100k in aAendance throughout the day (based on sta,s,cs from our event in New York).
Main Stage – Long Center TIME: 6pm-‐12am COST: Free TARGET ATTENDANCE: Music enthisasts, fashion forward crea,ves, eco conscience individuals, young famillies
When the downtown spontaneous celebra,on concludes, our main stage is just gefng started. We’re turning the beau,ful Long Center -‐ over looking downtown Aus,n -‐ into our main stage. We’ll have a few level A Aus,n bands play, and a headliner. In addi,on, we’re going to light up the pillars of the Long Center with mapping projec,on technology. We an,cipate 10k in aAendance, but at least 100k throughout the day (as the loca,on is in a high traffic area in Aus,n, visible from just about anywhere downtown). *Main stage “presented by” sold separately
Sponsorship Overview
Presen,ng Sponsorship of Sols,ce Aus,n is a unique plaiorm to align a brand or ini,a,ve to a City-‐supported, community focused event series—Not to men,on, you’ll be a founding partner to an event that has never been experienced by Austn, ever before, and wil surely become a yearly tradi,on. By engaging in this strategic sponsorship, your company will receive exposure to an audience of hundreds of thousands via earned media, grassroots marke,ng, social networking, specialized promo,ons and ,e-‐in opportuni,es.
As the inaugural Presen,ng Sponsor of this event, the sky is the limit in the ways your company can leverage this opportunity. Whether it be customized ac,va,ons, unique promo,ons, or onsite samplings, our team will work side-‐by-‐side with you to ensure the sponsorship addresses your goals. In addi,on, special events live is dedicated to providing impeccable service and aAen,ve execu,on of all aspects of the sponsorship. In addi,on to a customized ac,va,on, the following page outline the benefits of the OneSols,ce sponsorship.
Addi,onal Sponsor Bene!ts through event partners such as the City of Aus,n, Aus,n Music Founda,on and par,cipa,ng organiza,ons and businesses will expand the promo,onal reach of the Presen,ng Sponsor’s branding. We’ll work closely with the Presen,ng Sponsors to u,lize those promo,onal opportuni,es in a bene!cial way for both the event and Sponsor providing the maximum impact.
Presenting Sponsor Benefits
RIGHTS
ACTIVATION
COLLATERAL
HOSPITALITY
TV SPONSORS
• Presen,ng sponsor name in ,tle: Sols,ce Aus,n powered by… • Category exclusivity • Rights to use Sols,ce Aus,n, logos/artwork in sponsor promo,on
• Coordinated media outreach • Nego,able footprint for onsite booths • Sponsor logo on main website (onesols,ce.com/aus,n), mobile apps,
and matchmaking applica,on (where all of the local ar,sts and venues will be singing up and scheduling performances)
• Name recogni,on from event MCs from the main stage • Social media engagement in support of promo,ons • Name included on main stage grounds in prominent loca,ons • Up to five (5) banners (exact size to be determined) in high visibility/
high traffic area, provided by sponsors. *Sponsorship of na,onal program sold separately
• Coordinated media outreach • Nego,able footprint for onsite booths • Name recogni,on from event MCs from the main stage • Social media engagement in support of promo,ons • Name included on main stage grounds in prominent loca,ons • Up to five (5) banners (exact size to be determined) in high visibility/
high traffic area, provided by sponsors.
• Presen,ng sponsor will receive access to a VIP or special guest area • Nego,able footprint for onsite booths • Your employees, clients, and special guests to aAend ar,st “meet
and greats”, subject to ar,st approval.
MEDIA SPONSORSHIPS Sponsor will receive recogni,on as Presen,ng Sponsor in all available assets as developed.
• Sponsor recogni,on as Presen,ng Sponsor including logo in event promo,onal spots
Radio Sponsors
• Sponsor recogni,on as Presen,ng Sponsor including logo in event promo,onal spots
• Sponsor recogni,on as Presen,ng Sponsor in website community calendar
Print Sponsors • Sponsor recogni,on as Presen,ng Sponsor including logo in event
promo,onal spots • Sponsor recogni,on as Presen,ng Sponsor in website community
calendar
Sponsorship Fee
PRESENTING SPONSOR FOR THE ENTIRE CELEBRATION
$50,000
Confidential and Proprietary Information The informa,on provided by SEM in this proposal contains informa,on that is confiden,al and sensi,ve to our organiza,on. You are not authorized to release, without the wriAen consent of SEM, any part of our sponsorship materials except as a maAer of law or to obtain financing, tax advice, or legal advice. Neither party shall use, or knowingly permit the use, of any confiden,al informa,on in any manner detrimental to the other party.
About Special Events Live, Solstice, and Austin
Music Foundation
Sols)ce www.onesols,ce.com The Sols,ce team powers technology for the en,re worldwide summer sols,ce community, but also powers a number of events in the united states—Las Angeles, Chicago, Madison, and many more. They brought this celebra,on 8 years ago (one of the founders started Make Music New York, a grass-‐roots ini,a,ve that’s grown to encompass 5,000 musicians at thousands of venues around the city), and they have directly or in-‐directly spread the celebra,on to 19 north American Ci,es Special Events Live www.specialeventslive.com The Special Events Live team has been producing events in Aus,n since 1994. They’re dedicated towards live, interac,ve, music and film events. Their biggest event to date is the Old Pecan Street Fes,val (200k aAendees). All of their events combined bring in an es,mated impact of 43 million dollars to the Aus,n economy
Aus)n Music Founda)on www.aus,nmusicfounda,on.org Aus,n Music Founda,on (AMF) strengthens and connects the local music community with innova,ve programs that empower musicians to fuel crea,ve economy. AMF provides programs to help local ar,sts navigate opportuni,es in the music industry and services to unite the local music community. AMF has been in business since 2002, and has a strong local musician community 5,000 strong.