Copyright © 2012 Splunk, Inc.
Splunk For IT Operational Intelligence
DJ Skillman
Senior Director Technical Services, EMEA Splunk, Inc.
Increasing Enterprise
Growth
Delivering Business Solutions
Analytics and
Business Intelligence
Improve Customer
Experience
Top CIO Priorities
* Source: Gartner Survey 2012
Increasing Enterprise
Growth
Delivering Business Solutions
Analytics and
Business Intelligence
Improve Customer
Experience
Top CIO Priorities
* Source: Gartner Survey 2012
While Cutting Costs & Eliminating Tools
CIO Obstacle: Escalating IT Complexity
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SERVERS STORAGE NETWORKING
VITUALIZATION
INFRASTRUCTURE APPLICATIONS
PACKAGED APPLICATIONS
CUSTOM APPLICATIONS
Identity
VPN
IP Phone
HR
Finance
App Svr
DB
Web Svr SaaS/PaaS
IaaS
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Big Data
CIO Obstacle: Escalating IT Complexity
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SERVERS STORAGE NETWORKING
VITUALIZATION
INFRASTRUCTURE APPLICATIONS
PACKAGED APPLICATIONS
CUSTOM APPLICATIONS
Identity
VPN
IP Phone
HR
Finance
App Svr
DB
Web Svr SaaS/PaaS
IaaS
Complex, silo-based technologies
Disconnected and outdated point solutions
Over 80% of time on maintaining not innovating
This Year: Trough of Disillusionment?
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Splunk : The Better Approach For IT
Customer Facing Data
Outside the Datacenter
Applications
Web logs Log4J, JMS, JMX .NET events Code and scripts
Networking
Configurations syslog SNMP netflow
Databases
Configurations Audit/query logs Tables Schemas
Virtualization & Cloud
Hypervisor Guest OS, Apps Cloud
Linux/Unix
Configurations syslog File system ps, iostat, top
Windows
Registry Event logs File system sysinternals
Logfiles Configs Messages Traps Alerts
Metrics Scripts Tickets Changes
Click-stream data Shopping cart data Online transaction data
Manufacturing, logistics… CDRs & IPDRs Power consumption RFID data GPS data
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Powerful, end-to-end, real-time platform for Machine Data
Splunk Enables the Connected Datacenter
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SERVER, STORAGE, NETWORKING
VIRTUALIZATION
INFRASTRUCTURE APPLICATIONS
PACKAGED APPLICATIONS
CUSTOM APPLICATIONS
CLOUD SERVICES
Operational Visibility Gain operational visibility to make better-informed IT decisions.
Proactive Monitoring Monitor infrastructure to identify issues, problems and attacks before they impact your customers and services.
Search and Investigation Find and fix problems across the organization using machine data.
Business Insights Gain real-time insight from your machine data to make better-informed business decisions.
Splunk : Platform For IT Operational Intelligence
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API
SDKs UI
Server, Storage, Network
Server Virtualization
Operating Systems
Infrastructure Applications
Business Applications
Cloud Services
XenApp XenDesktop
Other Monitoring Ticketing/Help
Desk
Plug-Ins, Templates and Apps Accelerate Value From Machine Data
Web Intelligence
No rigid schemas– Add in data from any other source.
Custom Applications
Splunk Differentiators
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Capture, retain, correlate and analyze ALL data Reduced
MTTR
From proactive monitoring to correlation and operational analytics Improved user
experience
Index data once for multiple uses: capacity planning, help desk support, security, troubleshooting, audit, monitoring, change tracking
Reduced costs
Scale to handle the largest, most complex datacenters Greater productivity
LOB Owners/ Executives
System Administrator
Operations Teams
Security Analysts
IT Executives
Application Developers
Auditors
Website/Business Analysts
Customer Support
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IT Operations Management Web Intelligence
Business Analytics Application Management
Security and Compliance
Visibility Across IT and the Business
Dramatic Results, Rapid ROI
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200% ROI Usage Analytics
200% ROI Better Customer Experience
90% reduction in time to track deliveries
MTTR (-70%) Tools Consolidation
Increasing Enterprise
Growth
Delivering Business Solutions
Analytics and Business
Intelligence
Improve Customer
Experience
Splunk Delivers on Top CIO Priorities
“Splunk is at the heart of CloudShare’s business. We use Splunk to get visibility into customer behavior and drive business growth“
Elad Gotfrid, Director of IT
Amit Sehgal, Performance and Scalability Engineer
“Splunk lets us quickly correlate and debug performance issues so we can track our critical SLAs in pre-production and double our velocity”
“Splunk delivered executive dashboards showing activations by minute, by channel, by market, by device type in hours, not weeks or months” Ty Prinkki, Senior Operations Manager
“Splunk tracks any interference with customer experience on our website and proactively finds under performing components” Jon Abend
CIO Priorities: Increase Enterprise Growth
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CloudShare Runs Its Business With Splunk • Central system for Ops, Sales, Marketing, Support,
R&D and Executive Management • Measure customer visits, free to paid conversions,
marketing campaign effectiveness, cohort analysis and business reporting
• Track infrastructure costs, usage by customer • Resolve support/R&D issues faster
“Splunk is at the heart of CloudShare’s business. We use Splunk to get visibility into customer behavior and drive business growth.”
Elad Gotfrid, Director of IT
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Splunk lets us quickly correlate and debug performance issues in a multi-tier environment so we can track our critical SLAs in pre-production.
• Improved visibility and understanding of performance data before code is deployed to production
• Overall velocity improvement – ability to run 2x number of tests per day • Historic trending and benchmarks – 2 years of data with summary
indexes • More control over the workflow with Splunk’s extensible APIs
Amit Sehgal Performance & Scalability Engineer
CIO Priorities: Deliver Business Solutions Faster
Doubling the velocity of delivery at Verisign
CIO Priorities: Improve Customer Experience
200% ROI at Cars.com with Splunk • Tracks interference with customer experience due to bot
traffic or website scraping • Proactively identifies any application components
underperforming based on statistical comparisons • Helps plan capacity better during their Superbowl ad
campaign –optimizing customer experience with real time performance data
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With Splunk, we were able to gain a handle on exactly the capacity needed to maintain good customer experience following our SuperBowl ad campaign.
Jon Abend
In a matter of hours, Splunk lets us build dashboards to compare and correlate whatever we want—nothing else lets us do that.
CIO priorities: Real-time Operational Intelligence
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Ty Prinkki Senior Operations Manager
Splunk reduced outage frequency, delivering an annual ROI of $1.3M
Drives capacity and maintenance window planning
Delivered executive dashboards showing activations by minute, by channel, by market, by device type in hours, not weeks or months
Operational analytics made easy with Splunk
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Splunk is one of the best products we’ve invested in. Managing the scale we’re at right now would be next to impossible without Splunk.
Lead Site Reliability Engineer
Reduced the costs of IT support by accelerating troubleshooting time by up to 70%
Achieved higher personnel efficiency by centralizing information analysis across 3 datacenters and over 400 virtual instances of PingOne application
Eliminated need for multiple tools and allowed proactive response to customer needs
CIO Priorities : Reducing Costs And Eliminating Tools
Tool consolidation and reduced MTTR
Industry Recognition
Splunk named one of the World’s most innovative companies
Ranked #1 Big Data Innovator
Ranked #4 Most Innovative Company
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Fast Company's Most Innovative Companies Issue (March 2013)
Education
Healthcare
Technology
Energy and Utilities
Manufacturing
Telecommunications
Cloud and Online Services
Government
Retail
Financial Services and Insurance
Media
Travel and Leisure
5,200+ Customers in 80+ Countries
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Over 60% the Fortune 100
A Growing, Global Community of Users
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20,000+ questions – and answers
1,000+ unique visitors per week
to dev.splunk.com
Local User Groups and
SplunkLive events
320+ apps
Developer Portal Splunk Answers Community Events Splunkbase
Massive Linear Scalability to Tens of TBs/Day
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Log Files IT Configurations
Messages Alerts Metrics Scripts Tickets Changes
Search Heads
Indexers
Forwarders
IT Infrastructure
API’s
Deployment Options
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Splunk Enterprise Runs:
On-premise,
In private clouds,
Public clouds
Hybrid environments
Delivered as a Service
For organizations that develop and run applications in the public cloud
Summary Splunk Enables IT Achievement
Splunk provides a platform for IT and the business to gain value from all machine data
Splunk allows IT to gain control and operational visibility
Operational intelligence from Splunk allows IT to go beyond maintenance to enabling business insights and growth
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Where do I go for more info?
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• Splunk For IT Ops Customer Presentation – https://splunk.my.salesforce.com/sfc/#version?id=068400000002eGxSplunk
• Splunk Apps – Splunk App for VMware – Splunk Apps for Citrix & Hyper V – Splunk App for Microsoft Exchange – Splunk App for Active Directory
• Splunk-base: – Splunk App for NetApp/UCS beta (contact Stela Udovicic/Hal Rottenberg) – Upcoming beta of Splunk app for Win (contact Manish Kalra/Sharad
Kylasam) – Upcoming beta for Splunk Apps for *Nix : (contact Jack Coates/Leena Joshi)
Thank You
