STRATEGIC COOPERATIVE MARKETING MODEL

Associative ValueBrand Equity

Uniqueness of OpportunityImage Transfer

Value for DollarMeasurableJustifiable

Comparative Value

Audience-DrivenRelevant

QuantifiableReceptive

ActivationVisible demonstration

of Brand

Objective-BasedRealistic Goals

QuantifiableEasily Measurable

ConversationsGenuine

Audience Generated

MeasurementRelative to Objectives

QuantifiableEasily Articulated

SPONSOR NEEDSAUTHENTICITY

RELEVANCEVALUE

Audience EngagementAudience Fit

Relevant to EnvironmentEnhanced Experience

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