04/13/2023 Stockholm School of Economics - Media Management 2011 1

Social factors driving

Serious Gaming

Group 1bNadine Nordland, Sven Ahrens,

Anton Israelsson, Fredrik Kihlberg

04/13/2023 Stockholm School of Economics - Media Management 2011 2

There is no single definition for Serious Gaming1

Clark Abtn (1970)

• “…games not designed with the sole intent of entertaining…”

Fun Facts

• Not necessarily “fun” possible disadvantage

• Not always “serious” and not always a “game”

• Both advanced flight simulation and Angry Birds considered as serious games Why?

• Not for electronic gaming• Created to solve a

problem• Tactics, strategy,

anticipation

http://www.futurelab.net/blogs/marketing-strategy-innovation/2011/01/angry_birds_2010_best_serious_.html

http://instructionaldesignfusions.wordpress.com/2010/11/20/serious-about-games/

04/13/2023 Stockholm School of Economics - Media Management 2011 3

There are three categories of Serious Games2

Advergames

Game-based Learning

Simulation Games

04/13/2023 Stockholm School of Economics - Media Management 2011 4

Social factors will drive further growth3

Growth with no signs of stopping1

(Social) media socially accepted2

Companies and governments use them3

Chat questions vs. real participation in class4

Homeschooling trends5