SaaS is sexy ?
SaaS is sexy ?!
SaaS is sexy !
Ernst & Young: Cloud, SaaS domina:ng tech industry acquisi:ons – Feb, 2013
• Cloud and SaaS-‐related mergers was said to have accounted for more than 15% of global technology M&A deal volume in 2012
h3p://www.zdnet.com/ernst-‐and-‐young-‐cloud-‐saas-‐domina<ng-‐tech-‐industry-‐acquisi<ons-‐7000011132/
• Plenty of new mergers and acquisi:ons in the tech industry are reported about on a daily basis, but the market has been dominated by cloud compu:ng and SaaS businesses
• The SaaS soOware market will increase 25% in 2013 to $59 billion
• …“because the browser-‐based access model for SaaS products works be7er for collabora8on among internal and external par8cipants than behind-‐the-‐firewall deployments… ”
Forrester: SaaS And Data-‐Driven “Smart” Apps Fueling Worldwide SoOware Growth
2011/2012 – flurry of deals …examples
• Taleo (talent management) -‐ $2.1 billion by Oracle.
• RightNow (CRM) -‐ $1.5 billion by Oracle.
• Successfactors (HR/HCM) -‐ $3.4 billion by SAP.
• DemandTec (Colabora<ve) $440 million by IBM.
• Convio (Marke<ng/Business mgt) was scooped up for $300 million by Blackbaud.
Marc Andreessen: 2012 Will Be Remembered As The Year Of SaaS, with many big companies switching to cloud-‐based enterprise applica<ons… but… TRIDENT CAPITAL (2013 trends): Enterprise SaaS is emerging as a separate category. It is <me we start differen<a<ng enterprise SaaS from SaaS applica8ons aimed at smaller companies.
SaaS – several categories... All? CRM / Social CRM SoOware (customer rela:onship management) ERP SoYware (enterprise resource planning) Accoun:ng / Finance SoOware Project / Task Management SoOware Marke:ng Automa:on Web Anali<cs SoYware Sales SoYware
Billing and Invoicing SoYware Produc:vity / Collabora:on SoOware Web Hos<ng and Ecommerce HCM (human capital management)/HR SoOware Transac<on Processing Management informa<on system (MIS) Content management (CM)
SaaS – several categories... GetApp perspec:ve
h3p://www.gshiYlabs.com/top-‐internet-‐marke<ng-‐soYware-‐saas-‐providers-‐2012/
Top 150 Internet Marke:ng SoOware/SaaS Providers of 2012 by WordStream
SaaS Providers: How to Compete in Crowded Markets
• Well, things have changed… this isn’t 2008 where SaaS was novel and unique and maybe even cool.
• In 2013 SaaS just is. • It’s the norm. • It’s the expected model. • Cloud is mainstream.
h3p://sixteenventures.com/saas-‐compe<<on
SaaS Providers: How to Compete in Crowded Markets
• Being a SaaS company in 2013 does not give you a compe<<ve advantage;
• It allows you to be in the game;
• It’s just the star:ng point… If we’re honest, there are probably 19 other companies in your category JUST LIKE YOU
h3p://sixteenventures.com/saas-‐compe<<on
SaaS Providers: How to Compete in Crowded Markets
… now you have to figure out why you’re unique so you can get – and keep – more market share. Look also at: SaaS Metrics 2.0 – A Guide to Measuring and Improving what Mahers
h3p://sixteenventures.com/saas-‐compe<<on
h3p://www.forentrepreneurs.com/saas-‐metrics-‐2/
Major Trends For Cloud Compu:ng In 2013 – only one example
Cloud and mobile mixing
• According to Forrester Research, mobile devices and applica<ons will con<nue to rely on the cloud compu<ng cost-‐efficient and available processing power.
• “/…/ Nearly every SaaS applica8on has a mobile client now, which is proof of the model as well.”
h3p://www.cloudtweaks.com/2013/01/major-‐trends-‐for-‐cloud-‐compu<ng-‐in-‐2013/
SaaS categories… only one example
Ver:cal Applica:ons Every industry has or may have its own management applica8ons, designed to op8mize produc8vity and profitability; A large number of the companies in this space are start-‐ups focused solely on ver8cal SaaS offerings… SO THAT IS WHY…
SaaS is SEXY – definitely!!!