Stealing your heart Eating your brain
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Ain't No Way to Treat A Lady, Dark Lady, Disco Lady, Dude Looks Like a Lady, For My Lady, Foxy Lady, Green Eyed Lady, Ladies Love Outlaws, Lady, Lady Be Good (or Oh, Lady Be Good), Lady Down on Love, Lady Evil, Lady Godiva, Lady in Red, Lady Is A Tramp, Lady Luck, Lady Love Me One More Time, Lady Madonna, Lady Marmalade, Lady of the Night, Lady Samantha, Lady Willpower, Lay Lady Lay, Linda Was A Lady, LiKle Old Lady From Pasadena, Luck Be A Lady Tonight, No Way to Treat a Lady, Oh My Lady, Red Roses for a Blue Lady, She's a Lady and She's Mine, SophisMcated Lady, Sweet Lady, Sweet Painted Lady, That Lady, The Lady is Dancing With Me, The Lady Wore Black, Three Times a Lady, To a Lady Asking Foolish QuesMons, Treat Her Like a Lady, Why Lady Why
Ain't No Way to Treat A Lady, Dark Lady, Disco Lady, Dude Looks Like a Lady, For My Lady, Foxy Lady, Green Eyed Lady, Ladies Love Outlaws, Lady, Lady Be Good (or Oh, Lady Be Good), Lady Down on Love, Lady Evil, Lady Godiva, Lady in Red, Lady Is A Tramp, Lady Luck, Lady Love Me One More Time, Lady Madonna, Lady Marmalade, Lady of the Night, Lady Samantha, Lady Willpower, Lay Lady Lay, Linda Was A Lady, LiKle Old Lady From Pasadena, Luck Be A Lady Tonight, No Way to Treat a Lady, Oh My Lady, Red Roses for a Blue Lady, She's a Lady and She's Mine, SophisMcated Lady, Sweet Lady, Sweet Painted Lady, That Lady, The Lady is Dancing With Me, The Lady Wore Black, Three Times a Lady, To a Lady Asking Foolish QuesMons, Treat Her Like a Lady, Why Lady Why, Foxy Lady, Green Eyed Lady, Ladies Love Outlaws, Lady, Lady Be Good (or Oh, Lady Be Good), Lady Down on Love, Lady Evil, Lady Godiva, Lady in Red, Lady Is A Tramp, Lady Luck, Lady Love Me One More Time, Lady Madonna, Lady Marmalade, Lady of the Night, Lady Samantha, Lady Willpower, Lay Lady Lay, Linda Was A Lady, LiKle Old Lady From Pasadena, Luck Be A Lady Tonight, No Way to Treat a Lady, Oh My Lady, Foxy Lady, Green Eyed Lady, Ladies Love Outlaws, Lady, Lady Be Good (or Oh, Lady Be Good), Lady Down on Love, Lady Evil, Lady Godiva, Lady in Red, Lady Is A Tramp, Lady Luck, Lady Love Me One More Time, Lady Madonna, Lady Marmalade, Lady of the Night, Lady Samantha, Lady Willpower, Lay Lady Lay, Linda Was A Lady, LiKle Old Lady From Pasadena, Luck Be A Lady Tonight, No Way to Treat a Lady, Oh My Lady
Ain't No Way to Treat A Lady, Dark Lady, Disco Lady, Dude Looks Like a Lady, For My Lady, Foxy Lady, Green Eyed Lady, Ladies Love Outlaws, Lady, Lady Be Good (or Oh, Lady Be Good), Lady Down on Love, Lady Evil, Lady Godiva, Lady in Red, Lady Is A Tramp, Lady Luck, Lady Love Me One More Time, Lady Madonna, Lady Marmalade, Lady of the Night, Lady Samantha, Lady Willpower, Lay Lady Lay, Linda Was A Lady, LiKle Old Lady From Pasadena, Luck Be A Lady Tonight, No Way to Treat a Lady, Oh My Lady, Red Roses for a Blue Lady, She's a Lady and She's Mine, SophisMcated Lady, Sweet Lady, Sweet Painted Lady, That Lady, The Lady is Dancing With Me, The Lady Wore Black, Three Times a Lady, To a Lady Asking Foolish QuesMons, Treat Her Like a Lady, Why Lady Why, Foxy Lady, Green Eyed Lady, Ladies Love Outlaws, Lady, Lady Be Good (or Oh, Lady Be Good), Lady Down on Love, Lady Evil, Lady Godiva, Lady in Red, Lady Is A Tramp, Lady Luck, Lady Love Me One More Time, Lady Madonna, Lady Marmalade, Lady of the Night, Lady Samantha, Lady Willpower, Lay Lady Lay, Linda Was A Lady, LiKle Old Lady From Pasadena, Luck Be A Lady Tonight, No Way to Treat a Lady, Oh My Lady, Foxy Lady, Green Eyed Lady, Ladies Love Outlaws, Lady, Lady Be Good (or Oh, Lady Be Good), Lady Down on Love, Lady Evil, Lady Godiva, Lady in Red, Lady Is A Tramp, Lady Luck, Lady Love Me One More Time, Lady Madonna, Lady Marmalade, Lady of the Night, Lady Samantha, Lady Willpower, Lay Lady Lay, Linda Was A Lady, LiKle Old Lady From Pasadena, Luck Be A Lady Tonight, No Way to Treat a Lady, Oh My Lady, Ain't No Way to Treat A Lady, Dark Lady, Disco Lady, Dude Looks Like a Lady, For My Lady, Foxy Lady, Green Eyed Lady, Ladies Love Outlaws, Lady, Lady Be Good (or Oh, Lady Be Good), Lady Down on Love, Lady Evil, Lady Godiva, Lady in Red, Lady Is A Tramp, Lady Luck, Lady Love Me One More Time, Lady Madonna, Lady Marmalade, Lady of the Night, Lady Samantha, Lady Willpower, Lay Lady Lay, Linda Was A Lady, LiKle Old Lady From Pasadena, Luck Be A Lady Tonight, No Way to Treat a Lady, Oh My Lady, Red Roses for a Blue Lady, She's a Lady and She's Mine, SophisMcated Lady, Sweet Lady, Sweet Painted Lady, That Lady, The Lady is Dancing With Me, The Lady Wore Black, Three Times a Lady, To a Lady Asking Foolish QuesMons, Treat Her Like a Lady, Why Lady Why, Foxy Lady, Green Eyed Lady, Ladies Love Outlaws, Lady, Ain't No Way to Treat A Lady, Dark Lady, Disco Lady, Dude Looks Like a Lady, For My Lady, Foxy Lady, Green Eyed Lady, Ladies Love Outlaws, Lady, Lady Be Good (or Oh, Lady Be Good), Lady Down on Love, Lady Evil, Lady Godiva, Lady in Red, Lady Is A Tramp, Lady Luck, Lady Love Me One More Time, Lady Madonna, Lady Marmalade, Lady of the Night, Lady Samantha, Lady Willpower, Lay Lady Lay, Linda Was A Lady, LiKle Old Lady From Pasadena, Luck Be A Lady Tonight, No Way to Treat a Lady, Oh My Lady, Red Roses for a Blue Lady, She's a Lady and She's Mine, SophisMcated Lady, Sweet Lady, Sweet Painted Lady, That Lady, The Lady is Dancing With Me, The Lady Wore Black, Three Times a Lady, To a Lady Asking Foolish QuesMons, Treat Her Like a Lady, Why Lady Why, Foxy Lady, Green Eyed Lady, Ladies Love Outlaws, Lady, Ain't No Way to Treat A Lady, Dark Lady, Disco Lady, Dude Looks Like a Lady, For My Lady, Foxy Lady, Green Eyed Lady, Ladies Love Outlaws, Lady, Lady Be Good (or Oh, Lady Be Good), Lady Down on Love, Lady Evil, Lady Godiva, Lady in Red, Lady Is A Tramp, Lady Luck, Lady Love Me One More Time, Lady Madonna, Lady Marmalade, Lady of the Night
I got 99 problems and the LADY is one.
I got 99 problems and the lady is one.
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All-time DAU Monster World
0
500.000
1.000.000
1.500.000
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2.500.000
New user funnel
Tutorial Steps
New Users last 24 hours 60.000
Step 1 – Flash begins
Step 2 – Loading complete
Step 3 – First planting complete
Step 4 – First harvest complete
Step 5 – Mr T’s magic applied
Step 6 – Second harvest complete
Step 7 – Level 2 reached
93 %
70%
61%
56%
55%
54%
53%
Step 8 – Tutorial complete
Step 9 – Level 3 reached
50%
44%
All-time DAU Diamond Dash mobile
control_group1
spellbook
spellbook_double_amount
f=~ã=~äï~óë=íÜÉ=ä~ëíK=jáãáãáK=iáÑÉ=áë=ëÜáíK=^åÇ=~ää=íÜÉ=çíÜÉê=Ö~êÇÉåë=äççâ=ëç=ìÖäóK==
30
1-‐day-‐retenMon
3-‐day-‐retenMon
7-‐day-‐retenMon
No inactive friends AB-Test: Daily Active Users
31
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37
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The
Of Power
Love
Money is not enough!
Male 30%
Female 70%
Who is playing our games?
A scene from the life of an Indie-MacBook-Girl
The boss is busy, let´s play some games!
Baby-‐Monkey
Awwwwww!
Sex sells! CAT -
“Just so you know, the people who talk that way think that monkeys can do this.”
Meet the bad guy: Robert the robot
3 8 6
3 8 6
3 8 6
3 8 6
3 8 6
3 8 6
It needs HEART and BRAIN to create engaging games.
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