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Page 1: Steve Ahern Ahern Media & Training Pty Ltd CEO I.M.B.A. + 61 412 884465 amt_ahern@hotmail.com steve@steveahern.com.au  .

Steve Ahern

Ahern Media & Training Pty Ltd

CEO I.M.B.A.

+ 61 412 884465

[email protected]

[email protected]

www.IMBAcademy.com.au

www.radioinfo.com.au

www.steveahern.com.au

Page 2: Steve Ahern Ahern Media & Training Pty Ltd CEO I.M.B.A. + 61 412 884465 amt_ahern@hotmail.com steve@steveahern.com.au  .
Page 3: Steve Ahern Ahern Media & Training Pty Ltd CEO I.M.B.A. + 61 412 884465 amt_ahern@hotmail.com steve@steveahern.com.au  .

Social Media Audiences

Workflow & Staffing Training & Leadership

New Technology and Mobile Journalism 

Page 4: Steve Ahern Ahern Media & Training Pty Ltd CEO I.M.B.A. + 61 412 884465 amt_ahern@hotmail.com steve@steveahern.com.au  .

The Old News Cycle

Page 5: Steve Ahern Ahern Media & Training Pty Ltd CEO I.M.B.A. + 61 412 884465 amt_ahern@hotmail.com steve@steveahern.com.au  .

Tweet

Instagram

Facebook

Social Media DiscussionYouTube

Long Tail content, retweets, sharing

Going viral

Page 6: Steve Ahern Ahern Media & Training Pty Ltd CEO I.M.B.A. + 61 412 884465 amt_ahern@hotmail.com steve@steveahern.com.au  .

Audiences

• Some research

Page 7: Steve Ahern Ahern Media & Training Pty Ltd CEO I.M.B.A. + 61 412 884465 amt_ahern@hotmail.com steve@steveahern.com.au  .

41,000 Artists90,000 Tracks

361,523 Registered Users37,000 Facebook fans

23,000 Twitter followers

With an average per month of:400,000 Downloads

1 million Streams500,000 Visits

230,000 Unique Visitors

triple j UnearthedA brand extension of main FM youth network: • digital radio channel, • website, streaming, on demand audio,• apps, • magazine,• tv shows, • catch up content, • concerts…

Page 8: Steve Ahern Ahern Media & Training Pty Ltd CEO I.M.B.A. + 61 412 884465 amt_ahern@hotmail.com steve@steveahern.com.au  .

Source ACMA Screens Report 2013

Page 9: Steve Ahern Ahern Media & Training Pty Ltd CEO I.M.B.A. + 61 412 884465 amt_ahern@hotmail.com steve@steveahern.com.au  .
Page 10: Steve Ahern Ahern Media & Training Pty Ltd CEO I.M.B.A. + 61 412 884465 amt_ahern@hotmail.com steve@steveahern.com.au  .

From Gavin Parry

Page 11: Steve Ahern Ahern Media & Training Pty Ltd CEO I.M.B.A. + 61 412 884465 amt_ahern@hotmail.com steve@steveahern.com.au  .

The Connected Household

Page 12: Steve Ahern Ahern Media & Training Pty Ltd CEO I.M.B.A. + 61 412 884465 amt_ahern@hotmail.com steve@steveahern.com.au  .

Multiple consumption trends

• TV – entertainment, games

• Radio – while doing something else

• iPad/Tablet – search and surf

• Mobile Phone – connect and interact

• 60% of audiences are simultaneously online in Australia

The Connected Household

Page 13: Steve Ahern Ahern Media & Training Pty Ltd CEO I.M.B.A. + 61 412 884465 amt_ahern@hotmail.com steve@steveahern.com.au  .

Source Nielsen Media

The Connected Household

Page 14: Steve Ahern Ahern Media & Training Pty Ltd CEO I.M.B.A. + 61 412 884465 amt_ahern@hotmail.com steve@steveahern.com.au  .

ABC Radio AppRadio & TV Apps

Page 15: Steve Ahern Ahern Media & Training Pty Ltd CEO I.M.B.A. + 61 412 884465 amt_ahern@hotmail.com steve@steveahern.com.au  .

Workflow Changes

Pilat MediaGrass ValleyPlaybox

Page 16: Steve Ahern Ahern Media & Training Pty Ltd CEO I.M.B.A. + 61 412 884465 amt_ahern@hotmail.com steve@steveahern.com.au  .

Media 2.0 is

• Interactive

• Collaborative

• Social

• Cross platform

Page 17: Steve Ahern Ahern Media & Training Pty Ltd CEO I.M.B.A. + 61 412 884465 amt_ahern@hotmail.com steve@steveahern.com.au  .

Media 2.0 is

• Interactive

• Collaborative

• Social

• Cross platform

Page 18: Steve Ahern Ahern Media & Training Pty Ltd CEO I.M.B.A. + 61 412 884465 amt_ahern@hotmail.com steve@steveahern.com.au  .

Social Media Content

It’s all about content !

Page 19: Steve Ahern Ahern Media & Training Pty Ltd CEO I.M.B.A. + 61 412 884465 amt_ahern@hotmail.com steve@steveahern.com.au  .

Keeping Track of it allMonitoring, engaging and reputation management are important

Page 20: Steve Ahern Ahern Media & Training Pty Ltd CEO I.M.B.A. + 61 412 884465 amt_ahern@hotmail.com steve@steveahern.com.au  .

Capturing audio on mobile devices

 

Location recording principles

Mic types for mobile devices

Rode Mic & App

Page 21: Steve Ahern Ahern Media & Training Pty Ltd CEO I.M.B.A. + 61 412 884465 amt_ahern@hotmail.com steve@steveahern.com.au  .

Capturing audio on mobile devices

 

Location recording principles

Mic types for mobile devices

Audio Editing Apps

WavePad App

Page 22: Steve Ahern Ahern Media & Training Pty Ltd CEO I.M.B.A. + 61 412 884465 amt_ahern@hotmail.com steve@steveahern.com.au  .

Radio Program Directors/Managers course

40 weeks, online delivery, flexible learning 

www.IMBAcademy.asia

www.IMBAcademy.com.au

Page 23: Steve Ahern Ahern Media & Training Pty Ltd CEO I.M.B.A. + 61 412 884465 amt_ahern@hotmail.com steve@steveahern.com.au  .

Steve Ahern

Ahern Media & Training Pty Ltd

CEO I.M.B.A.

+ 61 412 884465

[email protected]

[email protected]

www.IMBAcademy.com.au

www.radioinfo.com.au

www.steveahern.com.au

Page 24: Steve Ahern Ahern Media & Training Pty Ltd CEO I.M.B.A. + 61 412 884465 amt_ahern@hotmail.com steve@steveahern.com.au  .
Page 25: Steve Ahern Ahern Media & Training Pty Ltd CEO I.M.B.A. + 61 412 884465 amt_ahern@hotmail.com steve@steveahern.com.au  .
Page 26: Steve Ahern Ahern Media & Training Pty Ltd CEO I.M.B.A. + 61 412 884465 amt_ahern@hotmail.com steve@steveahern.com.au  .
Page 27: Steve Ahern Ahern Media & Training Pty Ltd CEO I.M.B.A. + 61 412 884465 amt_ahern@hotmail.com steve@steveahern.com.au  .

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