Download - Stevens Design Samples

Perspective. Creativity. Impact.You and your business is unique – including your needs.Each project is given individual attention. Stevens Design, Inc.considers your company’s branding, vision and values, includesthe customer’s needs and frustrations along with the current marketenvironment and then determines the best solution to approach.

We bring our talent, experience and expertise to the table toprovide a complete solution to get the results you want. Combiningvisual elements with the written word,we deliver creative designsolutions that elevate your image and drive your message.

• Capability brochures• Identity/Brandmanagement• Product catalogs and packaging• Trade show and conference support• Resource books andmagazines• Consumer and trade advertising•Web design

www.LinkedIn.com/pub/5/579/846Members of Schaumburg Business Association/PowerNet, Streamwood Chamber,NWOU - Mac User Group,CBMC

©2009 All Rights Reserved Stevens Design, Inc.8 Augusta Drive 630.289.0560 [email protected]

LA Fireproof Door

ProductBrochuresWe designed a series ofproduct brochures thatutilized a strong contrastbetween color and blackon the covers to quicklyidentify product categories.

D&D Architectural

Brochure/FolderWe provided the copywriting, designand printing of this 6-page folder forD&D Architectural. The piece containsproduct information and features withrecent Dream/Design project photoand job specs.

Chicago Slitter

BrochuresWe designed more than a dozensingle- and 4-page productbrochures in the Slitter line ofparts and equipment. Designsincorporated a common font,type arrangements and colorcombinations of blue, orangeand gold.

Our name is on the line!

Scrap winders and ballers can manage your scrap efficiently and effectively, but can

they take you one step further by turning your scrap into a highly profitable business?

Chicago Slitter’s scrap slicer will revolutionize the way you manage and process your

scrap. For the first time coil processors can slice thick or thin material using the same

equipment, which means more money in your pocket!

Manage your scrap as a product ,not a by-product

An innovation in scrap sl ic ingAdjustable knife clearanceHigh return on investment

Chicago Slitter

Tech

nol

ogy

Scrap Slicing


Introducing…

FLEXLINE™

A Revolutionary Idea

Chicago Slitter

Available Immediately

Configured to meet your needs


Easy access to long lead-time itemsCompetitive pricing

Fast delivery

Commercialand

Manufactured

SparePartsChicago SlitterSame Day

Shipping on

Stock Parts

Precision made parts for Chicago Slitter

and other OEM slitting lines

Avatar

IdentityWe organized and established the elementsin this Graphics Manual setting the properstandards for marketing communicationmaterials.

Graphic StandardsAvatar Corporation Graphic Standards Version1.0Created September 2007

Introduction

This manual establishes a unique management tool that vi

sualizes our character and

spirit. Through the appearance of our logo (and its relations

hip to defined graphic

aspects of format, color and type), a consistent, familiar an

d professional impression

will be created on all communication levels. Each person w

ho has the occasion to

apply any aspect of the new image program must accurate

ly work within the quidelines

presented in this manual, assuring the creation and mainte

nance of a strategic look.

To ensure that our visual message is consistent, your supp

ort and enthusiasm is

needed to position the AvatarCorporation name in a positiv

e light.

For questions, contact GayleS. Lopez, Vice President, Sal

es and Marketing.

Contents

3 Logomark4 Reproduction options

5 Size requirements

6 Unacceptable usage

7 Positioning

8 Isolation9 Brand color palette

10 Secondary color palette

11 Typography

12 Type guidelines

13 Print material templates

14 Stationery set - letterhead and second sheet

15 Stationery set - business card

16 Stationery set - envelope

17 Stationery set - labels

18 Correspondence - fax and memo sheet

19 Correspondence - news release

20 Correspondence - note card

21 Correspondence - business form

22 Presentations - PowerPoint

Avatar Corporation Graphic Standards Version1.0

2

LogoReproduction options

The 2/color Signature (figure A) is the preferred form of identification for the Avatar

Corporation logo and should be displayed consistently whenever the two-color process

is available. A 4/color Signature is also available for multi-color printing. In order to

ensure the readability, the background should be white. Refer to page 9 for exact

color references and percentages.

There are three approved 1/color options: Solid Black (B), Black with sail Tint (C), and

reversed White out of a solid colored background (D).


4

AC

DB

Typography -external and internal use

Typography is an important aspect of Avatar Corporation’s

brand management. The

consistent use of select fontswill create a welcome and fam

iliar visual tone that is meant

to enhance recognition. To achieve this, it is highly recomm

ended that the type fonts used

be limited to the selection displayed here. Doing so will dev

elop a distinctive “look,” while

focusing the creative decision-making process.

AVANT GARDE FAMILY (book, book italic, bold and bold italic)

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

1234567890!@#$%^&*()


1234567890!@#$%^&*()

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklm

nopqrstuvwxyz

1234567890!@#$%^&*()


1234567890!@#$%^&*()

ARIAL FAMILY (regular and black)

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqr

stuvwxyz

1234567890!@#$%^&*()

ABCDEFGHIJKLMNOPQRSTUVWXYZabcd

efghijklmnopqrstuvwxyz

1234567890!@#$%^&*()


11

Stationery set

LETTERHEAD AND SECOND SHEET

The two-color Signature (PMSWarm Red and PMS 423 Gra

y) is the recommended

printed material for all letterhead use. Paper stock is Capito

l Bond 24# White, 25% cotton

or comparible stock. Correspondence longer than one page

should use the second sheet

format. Sheet size is the standard 8.5 x 11.


14

AVATAR CORPORATION

500 Central Avenue

University Park IL 60466

Ph (708) 534-5511

Fx (708) 534-0123

www avatarcorp com

SECOND SHEET

COVER

Perfect Cast Realty

IdentityShown here are the threefinalists chosen by our client.The center graphic was the logoof choice applied to the basicstationery items and signage.

PerfectCastR E A L T Y

P e r f e c t C a s t R e a l t y

RDI Group

IdentityLogo design for IT divisionof company. Also createdmodifications to logo to assistin service distinctions.

Vendor Gateway

R

Customer Gateway Sales Analysis Gateway

RDI Gateway Solutions

Respa Pharmaceutical

PackagingWe designed a Series of 8 productpackages that contained samplesfor physicians offices. An identity wasestablished by using strong colors anda slightly-modified typeface in theproduct names.

Bella and Nino Brands

PackagingWe provided art and photodirection to the pre-made frozenentree packages. Art was mappedto the manufacturers templates.

2801 Grand Ave., Ames l www.northgrandmall.com l 515-233-3679

2500 South Center St., Marshalltown l www.marshalltowncenter.com l 641-752-6200

GK Development, Inc. Properties

need a style all your own?

From homecoming to graduation…make it fit.

When you want to taste, touch, hug and hold…

Experience real shopping at:

North Grand Mall

60 of your favorite stores, dining and service providers,

Younkers, JCPenney, Sears, and North Grand 5 Theatres.

Marshall Town Center

40 stores including: JCPenney, Bath & Body Works,

Maurices, and Plaza 9 Theatres.

headline

route 251 and 38th St Peru l www.perumall.com l 815-223-7600GK Development, Inc. Properties

GKDE V E L O P M E N T , I N C

When you want to taste, touch,hug and hold… experience

Mall gift cardsavailable!

When you want to taste, touch, hug and hold…experience

2801 Grand Avenue Ames l www.northgrandmall.com l 515/232-3679GK Development, Inc. Properties

GKDE V E L O P M E N T , I N C .

headline

GK Development

Ad supportWe used the extreme-anglephotos to support 5 theReal Shopping theme.Layout templates wereprovided for mailers,brochures and posters tobe updated by 9 malls.

GK Development

Ad supportDesign support for new orrecently-renovated mallannouncements.

303 East Main Street, Suite 201 • Barrington, IL 60010 • www.gkdevelopment.com

Everything is coming up Grand in Ames, Iowa

real potential.

e v e r y t h i n g

• The Streets of North Grand, a new 150,000 sf lifestyle expansion• Join American Eagle Outfitters, Aeropostale, Victoria’s Secret,Bath and Body Works, Gap, PacSun, The Buckle and many more• Full interior and exterior renovation of the already successfulNorth Grand Mall• Anchored by JC Penney and YounkersExcellent Trade Area• Already proven trade area• Ames, Iowa is ranked as the second most livable city in the nationaccording to The New Rating Guide to Life in America’s Small Cities• Ames, Iowa was cited as one of the 20 best places to live and workaccording to BestJobsUSA.com in 2002• Home to Iowa State University

Contact Jennifer Hopkins 847-277-9329

Calvary Community Church

PostersConcert promotion posters andtickets for Christian performers.

South Bend/Vonco

Consumer &Trade AdsCollaborated with clients onconcepts and image support,art directed illustrator andphotographer and provided admaterials per publisher specs.

Various

Web SitesFrom basic web pages tocomplex multi-page sites,coordinated the content,functionality and directedprogrammers to build theoriginal sites and updates.