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Storytelling4 Planning & Communication
ProductCamp – Feb. 15, 2014
product manager +15 yrs
responsibility without authority
relationships
motivation & success
plan
communication
shared.
inclusive.
engaging.
influential. natural.
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customers/clients
employees
partners/investors
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Awkward Intros What is your name?
What does your company do?
What is your role in the company?
What do you enjoy about it?
What is your super power?
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The Plot a.k.a. TheValue Proposition
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Your Business Equation
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The Allstate Equation
Handling the
details of the
inevitable home
and car accidents
that happen to
middle-class car
and home owners.
Car and home
owners don’t have
to worry when
accidents happen.
They are in good
hands.
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What is your company and/or
product?
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The Main Characters
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The Villain
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The Villagers
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Outline the Roles
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Allstate, again.
car and home owners 28
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thanks!
www.storytelling4.com
@storytellingkim
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