PARIOFORMA Consulting
Intelligence and
Strategy Consultants
Parioforma Ltd
55 Princes Gate
Exhibition Road
South Kensington
London SW7 2PN
United Kingdom www.parioforma.com
Strategic implications of disruptive
technologies in agriculture…
Technology evolution map…
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Technology transition in agriculture has typically been slow; however, over the next decade it is expected that technology adoption will take shape quickly, driven by the continuing ease-of-use, intuitiveness, cost-effectiveness and ‘convergence’ of new solutions. Convergence of existing techniques and approaches with new and emerging technologies will lead to repackaged or repurposed solutions that provide a different and often more powerful, disruptive impact.
Biotechnology Genetic
Engineering Plant Editing
HTTP
NGS
CRISPR
RNAi
Computing Cloud
Computing Computer
Imaging/ Vision
Neuromorphic Chips
Farm Management Software
Engineering Smart Farming
Farm Robots
Autonomous Equipment
Communication GPS Connected Farming
Wireless Connectivity
Mobile Internet
3G 4G/5G
3D Printable Equipment
Energy Energy
Efficiency Renewable
Energies Energy
Harvesting Fracking Next Generation Batteries
Lower Cost Chemical Feedstocks Lower Cost Energy Alternative Power
Sources
Precision Agronomy
M2M
Optimisation of crop productivity
Farms of the future will be designed for data generation and data
capture – such disruptive change will bring agriculture into the digital age
Big Data
AI
Mobile APPs
WSNs
IoT
Robotics Variable
Rate Equipment
Autonomous Vehicles
UAVs
Environmental impact
Food demand
• Demand for food is influenced by a number of forces, including population growth, income levels, urbanisation, lifestyles, and diet preferences.
• The spread of prosperity across the world, especially in Asia, is driving an increased demand for protein.
• A modest increase in the demand for protein represents a tremendous increase in the demand for grain, water and land.
Pesticide resistance
• Modern agriculture continues to rely heavily on the use of chemical interventions to control the majority of pests and pathogens, much to the detriment of the environment.
• Farming uses 70% of all available freshwater and remains a major polluter.
• Over the next 25 years nearly all new food production will have to come from existing agricultural land because the availability of new arable land on our planet is limited.
• Newly emerging pests and the rapid evolution of pesticide resistance is putting constant pressure on conventional pesticide classes.
• Rising R&D costs and increasing regulatory demands are curbing the rate at which new, safer, synthetic crop protection agents are being made available.
• With few new herbicide compounds in research pipelines and with weeds becoming increasingly difficult and costly to control, high value is now being placed on alternatives to chemical pesticides.
Move to site-specific plant management
Engage in sustainable agricultural practices
Employ farming
strategies to increase yield
• Green technologies and sustainable agricultural practices that invoke less environmental impact are going to be very important.
• Soil microbe research could yield plant ‘probiotics’ – supplements to help crops grow better, using less fertiliser and pesticide.
• Vertical farming systems can grow more crops on less land area and provide an ideal low-cost, low-mileage food distribution network for local populations.
• PA brings advanced engineering technologies, computing, IT and communications into agriculture.
• Future site-specific applications envisage the use of robots and UAVs for weed control , nutrient and pesticide application.
• Equipped with artificial intelligence algorithms, sensors and high-resolution cameras, these new systems will be able to decide on which modality to employ for weed destruction – such as chemical, biological, mechanical or laser.
• Farming is increasingly moving towards precision agriculture (PA), which offers enormous productivity gains.
• PA will be essential to feeding the world’s growing population while lowering environmental impact.
• Big Data is a primary driver of PA – optimising productivity, profitability, and sustainability of farming operations through the development of new farm management software tools and decision-support solutions.
Convergence of
technologies
Advances in plant
biotechnology
• Convergence of Big Data with emerging technologies such as Cloud computing, remote wireless sensors and the Internet of Things will give rise to the connected or smart farm.
• Smart farms of the future will be designed for data generation and data capture, and fully connected farm machines will function as integrated systems to perform planting, cultivation, harvesting, nutrient and crop protection based on the data generated.
• Such disruptive change will bring agriculture firmly into the digital age.
• Plant biotechnology is entering a new phase – gene-editing technologies such as CRISPR/Cas9 enable precise manipulation of specific genomic sequences.
• Edited crops could make a substantial contribution to increasing food security through the design and development of new crop varieties able to withstand blights, pests, or climatic extremes.
• RNAi, a valuable tool for functional genomics research, now offers a new approach to crop protection.
Strategic implications of disruptive technologies in agriculture… Traditional agrochemical companies will need to redefine their business models if they are to meet future customer needs while satisfying regulatory demands on safety and environmental protection. The risk for agrochemical companies is that they could be outflanked by new entrants with new technologies for weed and pest control - providing a new agrochemical or GM seed may not go far enough, we predict that future agchem product pipelines will require the adoption of other radical innovations.
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About Parioforma – what we do…
• We specialise in CUSTOM research.
• We also help clients to interpret and internalize information for robust strategy development.
• Benchmarking studies. • Market share analysis. • War gaming and competitive blind spots. • Competitor segmentation & cross competitor analysis. • Acquisition and/or investment screens.
Strategic Intelligence
• Product supply & positioning. • Lifecycle management. • Value chain analysis – price & margin analysis. • New market entry. • Strategy development. • Corporate / marketing communications.
Strategy Consulting
• Sector and/ or country analysis. • Market opportunity assessments: country-specific or global
region. • Industry forecasts and modelling. • Thought Leader research. • Voice of the customer research.
Market Research
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Founded in 2000, Parioforma is an international business consultancy that serves the Life Sciences and High Technology Sectors.
Recent projects…
• Authors of ‘Ten-Year Forecast of Disruptive Technologies in Crop Protection to 2025’
– published by Smithers Viscient:
http://www.smithersviscient.com/documents/Ten-Year-Forecast-of-Disruptive-
Technologies-in-Crop-Protection-to-2025-Brochure.pdf
• The report identifies the top 25 technologies predicted to bring about disruptive
changes in the crop protection industry through the displacement of established
technologies and practices over the next ten years.
• The crop protection market has traditionally been dominated by seed and
agrochemical firms – but as disruptive technologies emerge they bring with them a
different configuration of value propositions, thus creating new business
opportunities for both existing and non-traditional market players.
Recent projects…
Recent projects…
Contact details…
London Office
Charles Rowlands
Senior Partner
Join me on
55 Prince’s Gate
Exhibition Road London SW7 2PN
United Kingdom
Tel: +44 (0) 7803 907577 www.parioforma.com
Associate Offices
USA Intrix Corp, Darien
Connecticut
Eastern Europe IMRP, Moscow
Brazil Intrix Corp, São Paulo
Japan TRN, Tokyo
Please don't hesitate to contact us for an informal discussion – either by
telephone or by email at: [email protected]
Project proposals are provided entirely free and without obligation. They can usually be
sent out within 5 working days of receiving the client's brief.