How Brands Can Leverage LiveStreaming to Build Authority,
Influence, and Community
Dr. Ai @AiAddysonZhangAdobe Education Leader | HubSpot Academy Instructor
Founder, Classroom Without Walls
@AiAddysonZhang
Presentation Overview
Why live streaming
Examples from a few brands
How you can go live
Equipment + tools
Why live streaming?
Green Thumbs Garden Cafe | Gardening for Food
By 2021Here's a fact
82% OF ALL INTERNET TRAFFICWILL BE VIDEO (CISCO) LIVE STREAMING IS GOING TO BEA $70.5 BILLION INDUSTRY
Green Thumbs Garden Cafe | Gardening for Food
Video Boosts ROI
More facts
52% of marketers worldwide name video as the type of
content with the best ROI (HubSpot) 73% of B2B marketing professionals say that video haspositively impacted marketing results (Real SEO) 30% of people who watch a livestream of an event will attendthat same event the following year
Who AM I
ADOBE EDUCATIONLEADER
SPEAKER | LIVESTREAMER
Classroom Without Walls
FOUNDER
HUBSPOT ACADEMYINSTRUCTOR
WEBINAR HOST +SPEAKER
How are brands leveraging livestreaming?
@AiAddysonZhang
BRANDS LEVERAGING LIVE STREAMING
ADOBE CHEWEY
AI
SUMMER SALAD
VEGGIE PIZZAInternal Employeee
Industry Thought Leader
Chewy MORE DETAILS TO BE ADDED
@AiAddysonZhang
EMBRACING LIVE STREAMING AS A LIFESTYELE
LIVE STREAM @AIRPORT
LIVE STREAM @HOTEL
LIVE STREAM @SCIENCE MUSEUM
LEADGENERATION
MY LIVE STREAMING SHOW
COMMUNITYBUILDING
THOUGHTLEADERSHIP
COMMUNITYBUILDING
$0 MARKETING DOLLARS
LIVE VIDEO DOES THE MARKETING, SELLING, & BRAND BUILDING
HOW TO GO LIVE
GO LIVE NATIVELY
LinkedIn (apply)FacebookPeriscope/TwitterInstagramYouTubeTwitchEtc
TOOLS + PLATFORMS
THIRD-PARTYTOOLS
StreamyardBeLiveECammSwitcherZoomCrowdcastSocialive
EQUIPMENT
LightingMicrophoneCameraTripodSmartphone
CONTENTSTRATEGY
Live video contentserves the overallbusiness goals +objectivesQuality ConsistencyAudience agency:Co-create & co-act
Multichannel Restreaming
What's the bestpart of an ediblegarden?ENJOYING THE FRUITS (ANDVEGETABLES) OF YOUR LABOR! Green Thumbs Garden Cafe | Gardening for Food
What's the bestpart of an ediblegarden?ENJOYING THE FRUITS (ANDVEGETABLES) OF YOUR LABOR! Green Thumbs Garden Cafe | Gardening for Food
What's the bestpart of an ediblegarden?ENJOYING THE FRUITS (ANDVEGETABLES) OF YOUR LABOR! Green Thumbs Garden Cafe | Gardening for Food
Equipment
@AiAddysonZhang
The best time to plant a treewas 20 years ago; the secondbest time is now.
CHINESE PROVERB