Striking the Right Balance
The Beverage Industry’s School Beverage Guidelines
Developed in conjunction with:
May 3, 2006: New guidelines announced at press conference with former President Clinton, Gov. Mike Huckabee (R-AR) and representatives from American Heart Association, American Beverage Association, Cadbury Schweppes, Coca-Cola and PepsiCo
Alliance for a Healthier GenerationSchool Beverage Guidelines
Alliance for a Healthier GenerationSchool Beverage Guidelines
“This is a truly significant thing for an industry to do. Not entirely free of risks on their part. . . And they did it, I believe, because . . . they care about the future of our young people. And I'm very grateful to them.”
- Former President Bill Clinton at May 3, 2006
press conference
Alliance for a Healthier GenerationSchool Beverage GuidelinesElementary schools: Bottled water Up to 8 oz. servings of low- or non-fat milk and nutrient-rich
100% juice with no added sweeteners and ≤ 120 calories / 8oz.
Middle schools: Same as elementary schools, except milk and juice may be
sold in 10 oz. servings
High schools: Bottled water No- or low-calorie beverages with up to 10 calories / 8 oz. Up to 12 oz servings of low- and non-fat milk; nutrient-rich
100% juice with no added sweeteners and up to 120 calories / 8 oz.; other beverages with no more than 66 calories / 8 oz.
At least 50% of non-milk offerings must be water & no- or low-calorie beverages
REDUCES CALORIES, INCREASES REDUCES CALORIES, INCREASES NUTRITION NUTRITION and still provides children with AGE APPROPRIATE CHOICESAGE APPROPRIATE CHOICES
• Diet soft drinks – no or low cal
• Sports drinks – hydrate and replenish needed electrolytes
• Juice – nutrients, size right for age
• Bottled Water
Alliance for a Healthier GenerationSchool Beverage Guidelines
MAJOR TRADEMARKS SIGNED M.O.U.MAJOR TRADEMARKS SIGNED M.O.U.
IMPLEMENTATION ALREADY UNDERWAYIMPLEMENTATION ALREADY UNDERWAY –effective as of MAY 3, 2006MAY 3, 2006
FULL TRANSPARENCYFULL TRANSPARENCY – annual public progress reports beginning at start of 2007-2008 school year
Beverage Industry’s Commitment
Beverage Industry’s Commitment
Continue our commitment to being part of the solution to a growing concern about obesity among our nation’s youth
Incorporate life lessons such as eating a balanced diet and engaging in regular physical activity in school environment
Help children make smart decisions and reinforce the importance of balancing calories consumed with calories burned
Promotion
Promotion
Promotion
Accomplishments
Educated and trained bottlers and sales force
Informed schools of changes to product offerings
Retrofitted vending machines
Developed appropriate products to meet Guidelines
Revisited existing contracts
Supporting Statements
Association of State & Territorial Health Officials
Organizations that applauded the new guidelines:
Moving Forward
Alliance and ABA staffs working hard to promote and implement guidelines
Alliance Pilot School Program
Beverage companies working hard to make necessary adjustments to school offerings
Involvement of schools is critical