BUILDING YOUR REPUTATION IN THE SOCIAL SPHERE
Susan Emerick
Social Business Program Manager
IBM CHQ Digital Strategy & Development
What you’ll learn
• Importance of establishing your personal brand• What is a personal brand?• Why is it important?• What benefits will I achieve from establishing and
enhancing my personal brand?• Recommendations on how to get started
Your personal brand
• Your brand = your on-line persona
• It creates an overall impression about you credentials & personal style
• Branding yourself is a fantastic way to put your best face consistently forward and market yourself toward potential employers
• Think of it as your elevator pitch
What’s in your word cloud? What does is tell me about you?
• Whatever you post on line is who you become to others
• Content you share is key to communicating your expertise relative to a topical area
5
Your LinkedIn ProfileCompleting a LinkedIn profile is a good way to manage your online reputation
Profile Picture: Personalize your profile by adding a business-appropriate image of yourself. Using the same picture across social platforms will make it easy for others to identify and connect with you.
Summary: Describe what you do and how you can help others, or what you do as an outcome(By default it’s your last position)
Connections: Build you network of connections, by inviting clients, colleagues, those whom you have met and trust
Recommendations: Ask for recommendations from clients as well as from colleagues. Client ones are stronger and will help demonstrate to potential new ones where you have added value to others
Tips to brand yourself online
• Demonstrate your expertise as much as possible• Be helpful to others in your network & Add Value • Give people a reason to talk about you in a positive way
that also matches your brand• Make yourself easy to contact for thoughts and
questions• Tag and Optimize your content to be found via search
Plan who to engage with
• Define your audience
• Likeminded individuals that share your common interest
• Recruiters, Hiring managers, Industry Leaders, Other Professional Colleagues
Plan where to engage in digital conversations
• Keep in mind that where you interact online also conveys messages about you
• Stick to the websites and communities that will help most in reaching your goals.
Search for groups and communities to join
Identify who is contributing to the conversation
Connect and grow your digital network
Contributing expertise to digital dialog builds relationships and help to credibility & trust
■ What does your online reputation offer?
■ What would influence others to reach out and build trust?
■ How can you make yourself available?
Quality content and relationships catch attention!
Sharing Messages Across Multiple Digital Channels
(Effect: One to Many)
Why do social messages extend your reach?
Speed of engagement is very fast Messages can be searched and used when needed Digital dialogue can be discovered when needed Increasing your chances of facilitated serendipity
Quality Content and Relationships Build Your Reputation!
Listen
Help and Engage
Add Valueand Build Reputation
Manage Feedback
Share content that engages people, process and technology
Help and Engage
Add Valueand Build Reputation
Manage Feedback
Share content that engages people, process and technology.
Listen Actively for industry topics (what), events (when), customers and influencers (who),use active digital channels (where)
Quality Content and Relationships Build Your Reputation!
Add Valueand Build Reputation
Manage Feedback
Share content that engages people, process and technology.
Listen
Help and Engage:Connect experts to conversationsExpand your network and reachAdd value by commentingRecommend and Promote references
Quality Content and Relationships Build Your Reputation!
Listen
Help and Engage
Manage Feedback
Quality Content and Relationships Build Your Reputation!
Add Value and Build Reputation Create insightful content (share presentations, digital micro messages,blog posts, links to reference material, screencasts, etc.) Answer questions and comments Educate and invite clients to events Promote links that differentiate your solution Provide information that is easy to find and re-share
Add Valueand Build Reputation
Manage FeedbackRespond to questions and mentionsProvide follow up informationRespond to constructive feedbackInvolve the right person to respondGive credit to othersThank your audience
Listen
Help and Engage
Quality Content and Relationships Build Your Reputation!
Rules of the roadWhatever you post on line is who you become to others
No Copyright
Infringement
Respect your
Audience
Add Value
pick a
Identify Yourself
No DeleteButton onInternet
Thank you!
Questions? Contact me
Twitter: @sfemerick
www.linkedin.com/in/sfemerick
www.susanemerick.com