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Charmilla Kasper & Eliot Conaway – SoundCloud
VonGretchen C. Nelson - The Nature Conservancy
Success with Diversity Recruiting
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Charmilla Kasper & Eliot Conaway Recruiting Partners
SoundCloud
Defining Diversity
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3 Things Strategic Approach to Diversity at SoundCloud
1. Self-Organized Groups 2. Finding Focus 3. Making a Business Case
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Self-Organizing Why is it important?
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Finding Focus Energy into Action
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Making a Business Case
Getting Buy-In
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Adding Value Across the organization
• Product • People • (Employer) Brand
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If we do this right, we’ll be a better company.
- Eric Wahlforss, CTO
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Measuring Results
Doubled the # of Female Engineers Conference Sponsorship Diversity Statement HR Processes e.g. relocation of same-sex partners
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VonGretchen C. Nelson GLOBE Programs Director & Global Diversity Programs Manager
The Nature Conservancy Talent Connect 2014
Diversity Recruiting Trends
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1)Outreach 2) Branding & Proactive Engagement 3) Sourcing
Three Effective Elements for Diversity Recruiting!
OUTREACH
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1) TNC’s GLOBE (Growing Leaders on Behalf of the Environment) Program 2) LinkedIn Groups 3) Employee Connection
a) Employee Resource Groups
OUTREACH
Branding & Engagement
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1) CEO/President
a) Influencer on LinkedIn
2) Employee Ambassadors
a) Human Resources and Hiring Managers b) Employees, Interns, and Volunteers
3) Utilize Media Tools
a) Videos, Pictures, Web links & Blogs
BRANDING & PROACTIVE ENGAGEMENT
SOURCING
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1) Communication
1) Analyze your approach 2) Be Knowledgeable of job openings
2) Give Passive candidates time to breathe
1) Candidate Research: 48-72 hours 2) Share additional information on department
and organization 3) Be prepared
1) LinkedIn Groups & Geographical Awareness
SOURCING
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What are your WINs?
Diversity Statement from CEO
"Increasing staff diversity is not only the right thing to do, but essential to achieving our mission. Global threats to the environment affect people of all backgrounds, beliefs and cultures. Making a real difference will require the rich blend of perspectives, ideas and viewpoints that only a truly diverse workforce can provide." Mark Tercek President and CEO, The Nature Conservancy
• Executive Level Buy-In • Diversity Steering Committee • 57% Women across TNC • Active Employee Engagement • Four active ERGs • Pipeline for Talent through LEAF
and GLOBE Programs • Community Engagement • Diverse Workforce • Diversity Recruiting & Sourcing
with focus on diverse candidate slate
TNC WINs: