Marketing M
anagement
with Prof Sameer M
athura
4 modules of marketing all the way around
1MODULE
Tips for making PowerPoint slide
1. Have a Killer title and opening slide
2. Use proper colour schemes
3. Use stunning images
4. Use professional fonts
5. Make story in your presentations
And the most important one…..
What are you waiting for…
2MODULE
MarketingBible
PART 1: Understanding Marketing Management
Chapter 1:Defining marketing for the 21st century
Chapter 2: Developing marketing strategies and plans
PART 2: Assessing Market Opportunities and Customer Value
Chapter 3: Scanning the Marketing Environment, Forecasting Demand, and Conducting Marketing Research
Chapter 4: Creating Customer Value and Customer Relationships
Chapter 5: Analysing Consumer Markets
Chapter 6: Analysing Business Markets
PART 3: Choosing Value
Chapter 7: Identifying Market Segments and Targets
Chapter 8: Competitive Dynamics
Chapter 9: Crafting the Brand Positioning
Chapter 10: Creating Brand Equity
PART 4: Designing Value
Chapter 11: Setting Product Strategy
Chapter 12: Designing and Managing Services
Chapter 13: Developing Pricing Strategies and Programs
PART 5: Delivering Value
Chapter 14: Designing and Managing Integrated Marketing Channels
Chapter 15: Managing Retailing, Wholesaling, and Logistics
Chapter 16: Designing and Managing Integrated Marketing Communications
PART 6: Communicating Value
Chapter 17: Managing Mass Communications
Chapter 18: Managing Personal Communications
PART 7: Sustaining Growth and Value
Chapter 19: Introducing New Market Offerings
Chapter 20: Tapping into Global Markets
Chapter 21: Managing a Holistic Marketing Organization for the Long Run
3MODULE
4MODULE
The one thing you must get right when building
a BRAND