Menno Both – Both Social
-Former student University of Twente
-Started social media company 2010
-Working for NL fortune 500 companies
Let’s Meet Menno Both / Both Social
About me
Like Formula 1 Love to travel Italian football journalist Working together on EU projects
EU Open Government
Think about the future of Open Government We produced some interesting documentation 6 meetings over Europe http://www.opengoveu.eu
What do you want to learn
today?
Which social media platforms are
you using?
Everybody knows FACEBOOK, TWITTER
and LINKEDIN
but SOCIAL MEDIA is more……
26-02-13
26-02-13
Het gaat snel ….
Dollar shave club
26-02-13
Do
Strategy?
Define goals !
Why?
Organizational targets!
Company Strategy
processtrategy
informationstrategy
… content strategy
social media strategy
… Strategy matruschka
Effing (2014) Social Media Strategy Design Framework
WHAT ARE WE USING IN OUR COMPANY
Social Media Strategy Canvas (Spil & Effing, 2015)
Partners
Activity Plan
Acties en meten
Evaluatie
Costs & Resources
Policies
Goals
Content
Channel Choice
Target Audience
Monitoring & Evaluation
Goals
• What do you want to reach?
– Exposure ?
– Engagement?
– Influence?
– Action?
26-02-13
Partners
• Which partners do you need?
– For example: • Monitoring
• Content
• Etc.
Activity Plan
• What activities are you going to do?
– On- & Offline
Policies
• What policies are needed
– By your company
– By law
Content
• What kind of content?
– Text
– Video
– Pictures
Channel Choice
Target Audience
• Who is your target audience?
– Make a persona
– Give them name
Costs & Resources
• How much will you invest?
– $
– In human
Monitoring & Evaluation
• What KPI are you monitoring?
• How to make improvement ?
•Goal: Promotion Obermutten
• Print all likes on Facebook u
Obermutten Unexpected success!
What the hell?
QUESTIONS?!?!
Volg ons op: Twitter - @bothsocial Facebook - fb.com/bothsocialmedia Slideshare - slideshare.net/bothsocial
Hartelijk dank voor uw aandacht