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APresentation
on
AuthorsSunil Kumar
Thejasvi P K
Sanidhya Rai
Sidharthan P V
Shahari Shetty
Verginia Raisa Dsouza
Under the Guidance of
Dr. Sudhir Raj K
Senior Professor
JKSHIM, Nitte
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Porters Five Force Analysis of the Indu
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Porters Five Force Analysis of theIndustry
Rivalry Among Competing Firms
Very fierce
Industry is highly saturated
Intensity of rivalry is very high
Threat of New Entra
No control
Low resistance
Highly viable
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Porters Five Force Analysis of theIndustry
Bargaining Power of S
Not very high
Homogenous raw m
No monopoly
Threat of Substitute Products
Never ending consumer needs
Plenty of substitute goods
New product development
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Porters Five Force Analysis of theIndustry
Bargaining Power of Consumers
Very high
Low switching cost
Not reluctant
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Applying Porters Five Force Model to Business
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PESTLE Analysis
Political
World Economy
Foreign Business
Economic
Business Cycle
Inflation
Consumer Credit Condition
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Socio Cultural
Target Group
Conscious about Branded Products
Sponsorship
Technological
Internet to Supply Chain
E -markets
PESTLE Analysis
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PESTLE Analysis
Legal
Abide by employment, consumer laws
Health and Safety
Ecological
Waste Management
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Resources of the Business
Tangible Assets
Physical Resources
Human Resources
Intangible Assets
Reputation
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VRIN Analysis of Intangible Resource
Valuable? Rare? Costly toImitate?
NonSubstitutable
Yes Yes Yes Yes
IntangibleResources
Reputation
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Resource as Capabilities
Resources are of 2 types
Tangible
Physical Resources
Human Resources
Intangible
Marketing Resources
Technological Resources
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SWOT Analysis
Strengths
Long Standing History
High Market Share
Innovative Technology
Aggressive Marketing
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Weaknesses
Male Products Only
Environmental Issues
Costlier than other razors
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Opportunities
Importance of Personal Hygiene
Fashion Look
Increasing demand
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Threats
Manufacturing Price
Lower Cost Products
Price wars
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Rivalry Anticipated
Gillette concentrates on male products.
Costlier than its competitors
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Name Market Cap.
(Rs. cr.)
Total Assets Net Profit
HUL 121,637.15 2,674.02 3,796.67
Dabur India 30,743.42 1,836.36 590.98
Godrej Consumer 24,418.74 3,021.92 510.94
Marico 14,025.99 2,647.62 429.09
Emami 10,134.10 820.86 323.77
Godrej India 9,199.86 2,491.74 96.74
Gillette India 6,503.52 649.23 87.16
Rivalry Anticipated