Supermarket ObservationAssignment #2
By:Vanya2V
Before I enter the supermarket
Supermarket #1It is the only supermarket inside campus.Not-too-big sign letters
Supermarket #2The door is always open.Can be found in every NL train stations
Supermarket #3Big sign outside…and I’m thinking of many cheap-grocery products
Environment #1
Full of orange color
Always plays some 90’s international popular music, such as Garet Gates, Backstreet Boys, One Republic, songs :/
I found rather Low store security (because the location is inside the campus)
Has adequate-crowded merchandises White light bright
Although the store is small but I like to spend more time shop here
Environment #2
The middle row is filled with SALE of everything -products
Dark-blue and yellow color, but not dominant
High ceiling and dull tile-floor makes me wanna go to the cashier ASAP
Conventional arrangementNo music playing:Gives a sense that this stores offers many cheap products
Environment #3
Light-blue dominantWith some orange
touch gives a sense of FRESH store
Grey floor… broad and spacey
It has a good store security with some CCTVs
Sometime it plays the music from local radio
Personnel
#1Orange uniformsMostly young employeesSpecial staff in bread &
bakery department
#2Blue uniformsMostly young cashierSpecial staff for
bakery department #3Blue uniformsNo bakery
departmentEqual genders of
employees
Products #1
SALE items Holland cheese!
The first time you enter the store RECLAME 20% product of bakery
Impulse items near cash register SALE ice-cream product!
Products are arranged by Functions
Products #2
It sells EuroShoper Products! (they’re incredibly the cheapest)
The prices of the products are easy to find
First products I noticed fruits & vegetables in various colors
Products are arranged in functions
Products #3
First products I noticed: these chocolates! And I always buy, at least one…
Random SALE items: located in the middle of the store, near the cash register
Products in least accessible location: charcoal for barbequing, disposable cutleries, stack of tissue-rolls, etc
Hidden opportunity! You can find unpredictable stuffs..
Customers
Supermarket #1Most costumers are students, they come with friendsThey spend less than 15 mins inside the store,
mostly just to grab some breads and milk for lunch
Supermarket #2Various types of customers, from children to seniorsMany types of shopping purpose; either just to buy
some snacks of buy groceries
Supermarket #3Most costumers are adult or housewivesSpend around + 30 mins to buy food supplies &
weekly shopping, until their shopping carts are full
Special Opportunity for Costumers
With this Card, costumers can enjoy some special reduced prices for certain products
Bonus CardCan get some discount for
BONUS – labeled products