WORK:TYPES OF RETAIL FORMAT
PRESENTED BY:DIEGO FERNANDO MORQUERA
ANDRES FELIPE GARCIAJORGE ANDRES CORDOBA
GRADE: 11-B
AREA:INGLES
SUPERMARKET
HORIZONTAL DISPLAY
PRODUCTS ARE PLACED IN A LINE PARALLEL TO THE CLIENTS HAVE A BETTER VISION AND EASY ACEES.
VERTICAL DISPLAY
THIS PRODUCT IS PLACED VERTICALLY AS IS PLACED ON TOP TO DOWN AND ALLOWS A BETTER CUSTOMER DISPLAY, AND DRIVES WITHOUT PROBLEM
EXHIBICION MIXTA
SUCH IS HANDLED IN THE UNION OF VERTICAL AND HORIZONTAL DISPLAY AND WIDE VARIETY OF PRODUTOS TO ATTRACT MORE PEOPLE GETTING RESULTS FOR SALE.
EXHIBITION-GONDOLAS
STANDING PRODUCTS SECTOR OCCUPYING A GONDOLA, FROM FIRST TO LAST STAND, TO ATTRACT THE ATTENTION OF CLIENTS AND BUYERS, FACILITATING THE SELECTION OF GOODS.
COLD ZONE
SPACES ARE LOW AND CIRCULATION OF POTENTIAL BUYERS WHO ARE AWAY FROM THE ENTRY AND CASES, HAVE LITTLE LIGHT.
HOT ZONE
CIRCULATION SPACES ARE MANY AND CONCENTRATION OF PEOPLE AND THAT IS LOCATED IN THE CENTRAL AREA HAS LOTS OF ESTABLISHMENT AND LIGHTING.
VERTICAL IMPLanTATION
THIS IS TO PRESENT IMPLEMENTATION DIFFERENT FAMILIES THAT MAKE A CATEGORY AND FOLLOW A VERTICAL SEQUENCE AT ALL LEVELS OR ZONES.
HORIZONTAL IMPLaNTATION
PRESENTS SUCH DIFFERENT FAMILIES THAT MAKE A CHOICE, THE FORM OF ADDRESS IS A SEQUENCE OF PRODUCTS IN THE SAME LEVEL HORIZONTAL OR ZONE.
MATERIAL POP
POP MATERIAL IS A CATEGORY OF MARKETING TO RESORTS FOR ADVERTISING SALES POINTS
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