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Page 1: Surviving Google's love/hate relationship with backlinks - SEMPRO 2016

Boaz [email protected]

Surviving Google's Love/Hate Relationship with Backlinks

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Me: Managing SEO at SimilarWeb since the beginning (2009), currently an SEO/PPC/Social

consultant.

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What has not changed in our relationship with Google?

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We are marketers, think like marketers, not just SEOs

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No links, no love

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Quality is much more important than quality

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Money – Buy me some love

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Internal links – Old, but always sexy

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What haschanged in our relationship with Google?

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Qualifying sites the old way

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PR/PA/DA/etc - A tail and crown doesn't make her a mermaid

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User experience is more important than ever

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Bye bye, anchor text and keywords. Hello context

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The only metric you need in 2016 to evaluate links?

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Traffic, baby, traffic is all you need

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Change your paradigm

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Mary rich – Get links that pay for themselves

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Getting those links

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SERP attack

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Referring sites & traffic hubs

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Use CMS platforms, but build plugins, not just widgets

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Social – Twerking Twitter

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Adding value – Wikipedia, Quora, etc…

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Banners, not only for Performance Marketing

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Don’t hire writers, rent their audience

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Some tools

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SimilarTech.com– Find sites by technology footprint (link)

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ScrapeBox – For research, or in semi-manual mode (link)

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SimilarWeb PRO – Referring sites and popular pages (link)

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• What?• Where?• When?• Why?• How?

SimilarWeb PRO – Keywords, or solving problems with the 5 W’s

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Buzzsumo – For finding authors with an audience (link)


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