4. THE WORLDS SAFEST HAND 1. Donwnload app 2. New
missioneveryday convey apackage on your phone 3. All people
certainsame place for certainmission If you are more quicklythan
others, you winthe package! (DigitalCamera, tablet, ect)
5. LOCATION BASED If you are out of the safety percentage, you
can walk to anearby post to gain it.
6. HOW IT WORKS?
7. THE CAMPAIGN Swedish agency, online and offline areAkestam
Holst seamlessly blendedinto a skill based Epica, 2012
(Bronze)challenge that takesfor Consumer Services place in the real
world& Household Share with friends Competition About the city
postoffice time-relevance Branding, safety
8. IS THIS CAMPAIGN PERFECTlacking a strong social media
component to keep participants engaged throughout the day.