SWOT facilitation process
Alpha Omega Computer Systems
Custom R+D since 1977
John Sechrest sechrest @ ao.com
http: // www.ao.com
(541) 754-1911
Introduction
● Business Model● Oregon
Environmental Instruments
● Wireless Sensor systems
● Remote wireless signs
● Next Steps
Business Model
● AO business– 8 staff– 27 years in business– custom solutions
● R+D goals– 50% revenue from
product or residual– Find PROJECTS– To define
PRODUCTS – Which can SPIN
OUT – Into BUSINESSES
Business Strategy
● Alpha Omega as business generator
● Research contracts● Project prototypes● Product incubation● Business spin-out
OEI as initial target
● For agricultural users like vintners ● who need environmental data about remote
locations● the OEI SWM-100-X wireless sensor● is a wireless sensor mote● that is a low maintenance way to get micro-climate
data.● Unlike Hobo, Dust networks, Cross Bow and Davis● where you must self assemble components ● and update batteries regularly,● our SWM-100X has no batteries, is remotely
configurable, ● and is packaged for harsh environments.
OEI as initial target
● Agricultural Users ● Environmental Data ● Remote Locations● Wireless Sensor Mote● Low Maintenance ● Micro-climate Data.● Battery Free● Remotely Configurable,● Packaged for Harsh Environments.
Oregon Environmental Instruments
● Wireless Sensor Networks
● Battery Free -> Low Power
– Solar panel
– Thermal Difference
● rough weather ready
● Install and go services
● Internet services gateway
Vineyards as initial market
● High value product
● sensor data improves
product
● over 500 vineyards in
NW
● Technology friendly
Broader Markets
● Wider wine markets
● Fruit orchards
● Potato crops
● Micro-climate
monitoring
● Toxin dispersal
Business Potential
● Short Term– small market sampling– 500 wineries in NW– Over 600 wineries in
California– Initial $.5M product
line● Longer Term
– Find proprietary sensor
Broader Potential
● Micro-climate for urban environments can lead to use by the military and Homeland security
● Innovative sensors can lead to toxin detection monitoring devices
● These lead to large markets > $100M
Technical Issues
● Convenient Software
● Radio performance in
rough conditions
● Types of available
sensors
● Network reconfiguration
Customer Issues
● Finding beta testers
● Finding retail
partners
● Ease of use for
system
● Price per node
Envisioned Product Line
● MM-102-X - micromote -● SWM-100-x (EB-0404)- sensormote● BM-101-X - Bridge Mote● AM-104-X - Actuator Mote● DM-105-X - Display module● RSM-106-X - RS232 Mote.● BTM-107-X - BlueTooth Mote● HRM-108-X - High Resolution Mote -● TPM-109-X - Time and Place Mote
What makes OEI unique?
● The OEI sensor suite works together seamlessly, providing a simple ease of use configuration out of the box.
● Simple to install. ● Trivial to get data. ● Possible to customize for alternative
scenarios● No maintenance
Follow on Business Lines
● Wireless Remote signs
● Animal Tags
● Urban Micro-climate tool
● Specialized Sensor
Development
– Thermal Differential anemometer
– Radiation
– toxin detection
– micro/nano based detectors
Wireless Remote Signs
● Battery Free , wireless E-ink display of agenda
● No maintenance● stick to wall and go● Every business has
a meeting room with an out out of date calendar
● remotely configurable
● connected to network
● no wiring/power
What do we have?
● Have first phase prototype
– Radio works
– Hardware works
– Software sends packets
● Beta Test customers
– Columbia Weather
Systems
Next phase technical work
● Build policy
language
● Demonstrate
sensors in the field
● Packaging design
work
● Back end Internet
server
Barriers
● Funding R+D– Need to find
additional way to capitalize development
● Customers– Need to take the
next step in finding customers
● Spin Out Management– Need to connect with
potential partners
Discussion
● What is the best next step for AO?
● How does this business model strike
you?
● Other Comments?
Images provided by
● Paul and Marilyn Peck
● Strength in Perspectives
● P.O. B1333● Sherwood, Oregon
97140-1333● Phone: (503) 625-
7937–http://www.strengthinperspective.com/