TYRES & ACCESSORIES
02
CONTENTS: [3] MEET THE TEAM [4-5] ADVERTISING IN T&A[6] RETREADING SPECIAL [7]SUBSCRIBING TO T&A [8-9]2014 FEATURES LIST
HELLO AND WELCOME to the 2014 Tyres & Accessories media information pack.
Print magazine products have to reaffi rm their importance in the current market and Tyres & Accessories continues to evolve in that direction. We continue to present editorial designed to re-main strongly relevant to tyre and wheel professionals through improved and evolving analytical content and design.
Most obviously in 2013, we introduced a new masthead design for the magazine to coincide with the re-launch of our Tyrepress website in September. The T&A box is designed to unify our print and digital products, signifying the integrated news and analysis service we believe are offered by a print and digital package. The future of our B2B magazine and website are dependent on their ability to provide trade professionals with complementary and comprehensive news sources and targeted advertising platforms. In 2014 we will continue to evolve the service offered by the com-bined media through content and design.
All our products are widely read in the UK, where T&A has the highest circulation in the trade at more than 7,000 copies. T&A is also shipped to subscribers worldwide, refl ecting the global na-ture of our industry. It is the only tyre and wheel trade magazine in the UK that has its circulation independently audited by ABC, giving advertisers the assurance that their trust, advertisements and marketing spend have been well placed.
Within these pages you will fi nd information on the magazine for tyre and wheel professionals alongside advertising rates and contact details. On page 6 you will fi nd information relating the Retreading Supplement – a co-production with our German sister title, Neue Reifenzeitung. On the centrefold is printed the offi cial 2014 features list, complete with editorial and advertising dead-lines.
If you fl ip this brochure the other way up, you will fi nd adverti-sing rates and media information relating to our digital products. For information on how you can secure your copy of Tyres & Accessories – complete with full website access and newsletter subscription – turn to page 7.
MEET THE TEAM
03
Bank details:National Westminster Bank, 10 Station Road, Clacton-on-SeaEssex C015 1TA, United KingdomAccount Name: Tyre Industry Publications Ltd.Sort Code: 60 05 33, Account Number: 70 30 44 40
Publisher Klaus Haddenbrock ........................................................... +49 (0)4141 [email protected]
EditorialChristopher Anthony ......................................................... +44 (0)1782 [email protected] Goodchild ............................................................ +49 (0)4141 [email protected] Bogie.................................................................... +44 (0)1782 [email protected] Gardner .................................................................... +44 (0)1255 [email protected]
AdvertisingScott Parker-Copestick ....................................................... +44 (0)1782 [email protected] Day ........................................................................... +44 (0)1255 [email protected]
Circulation ManagerJulie Wilshaw.................................................................... +44 (0)1782 [email protected]
AdministrationLucy Phillips ..................................................................... +44 (0)1782 [email protected]
TYRE INDUSTRY PUBLICATIONS LTD.
Editorial Offi ce of Tyres & Accessories6A Salem Street, Etruria, Stoke-on-Trent, Staffordshire, ST1 5PR, United Kingdom
Tel.: +44 (0)1782 214224Fax: +44 (0)1782 286589
Registered Offi ce Unit I, Magnolia Centre, Telford Road, Clacton-on-Sea, Essex CO15 4LP, United [email protected] ................................................................ Tel.: +44 (0)1255 222233www.tyrepress.com ................................................................ Fax: +44 (0)1255 222234
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2014 ADVERTISEMENT DIMENSIONS2014 ADVERTISEMENT DIMENSIONSCH
OO
SE Y
OU
R S
IZE
All advert measurements are width x height and in millimetres
Double Page Spread bleed 426x303mm
Full page trim 210x297mmFull page bleed 216x303mm
Half page horizontal 190x135mmHalf page portrait 135x195mmh
p
Quarter page landscape 135x92mmQuarter page portrait 92x135mmp
l
Half page vertical 92x273mm
v
Quarter page vertical strip 52x297mmQuarter page horizontal strip 190x64mm
v
h
468x60 px(Header) £1200 £2400*600x100 px £620 £1240* 600x200 px £1200 £2400*300x250 px £760 £1520*300x120 px £640 £1280*125x60 px £N/A £180*125x125 px £N/A £330*125x240 px £500 £1000*125x600 px £720 £1500*Wallpaper £4400 £5550*
Article Pages Article Pages
*) All article adverts appear on every news page via the website and the e-Newsletter.
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MAGAZINE RATE CARD 2014
Full Page £ 1538
Half Page £ 1085
Quarter Page £ 875
Please add 2.5% on to the full page rate if requesting pages 5, 7, 9 or 11.
NUMBER OF INSERTIONS
ADVERT SIZE 1-3 4-6 7-9 10-12
All copy must be supplied to Tyres & Accessories in high resolution format (300dpi) PDF, JPEG or GIF fi le.Quality control: Tyres & Accessories will not be able to accept any adverts of low quality resolution. Other size options available; contact [email protected] for details
ADVERTS
15%10%5%
Recruitment & Private Sale adverts
1/2 Page £ 680
1/4 Page £ 350
1/8 Page £ 162
1/2 Page £ 550
1/4 Page £ 400
1/8 Page £ 195
1/16 Page £ 100
NUMBER OF INSERTIONS
ADVERT SIZE 1-3 4-6 7-9 10-12
CLASSIFIEDS
5% 10% 15%
All prices are subject to VAT.
All costs include colour. For spot colour or mono, please call for a quote +44 (0) 1782 214224.
Agencies receive 15% commission.
Double Page Spread £ 3150
Inserts £ 700
Front Cover £ 2650
Back Cover £ 2150
Inside Front Cover £ 1750
Inside Back Cover £ 1675
Page 5, 7, 9, 11 £ 1576.45
Inside Front Cover DPS £ 3450
Inside Back Cover DPS £ 3350
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RETREADING SUPPLEMENTRETREADING SUPPLEMENT
Front cover € 4590 Back cover € 4315
Full page b/w € 2825 Full page 4c € 4235
Inside Front cover € 4315 Inside Back cover € 4315
1/2 page b/w € 1412 1/2 page 4c € 2447
1/3 page b/w € 941 1/3 page 4c € 1646
1/4 page b/w € 706 1/4 page 4c € 1411
RETREADING SUPPLEMENT RATES (Priced in Euros)
• The Retreading Supplement is a joint production of Tyres & Accessories and Neue Reifenzeitung, presented in both English and German.
• Focusing on the growing global enterprise of tyre retreading, the supplement is supplied with all March, June and September issues of both magazines every year, in addition to being available electronically to subscribers online.
• It has a circulation of nearly 13,500 copies, delivered to important tyre business contacts in 160 countries.
SUBSCRIPTION RATESSUBSCRIPTION RATES
Bank Transfer/BACSNational Westminster Bank plc, 10 Station Road, Clacton on Sea, Essex CO15 1TA UK Account Name: Tyre Industry Publications Ltd Account No: 70304440 Sort Code: 60 05 33 Swift Code: NWBKGB2L IBAN Code: GB79 NWBK 6005 3370 3044 40
Cheques Made payable to ’TYRE INDUSTRY PUBLICATIONS LTD‘ and crossed ’A/C PAYEE‘ and posted to Julie Wilshaw, Tyre Industry Publications Ltd, 6a Salem Street, Etruria, STOKE ON TRENT ST1 5PR UK
Payment can be made online using our secure and fl exible credit card payment service Sage Pay at http://www.tyrepress.com/subscribe/member (existing customers) and at http://www.tyrepress.com/subscribe/signup (new customers) or by telephone +44 (0) 1782 214224 and we will enter the details for you.
Please note that whether you are making payment online or over the phone your data is dealt with securely.
HOW TO MAKE A PAYMENT
Once your subscription order has been set up you will receive an email containing your username and password and receipted invoice for your records.
ORDER CONFIRMATION
07
• 12 issues of Tyres & Accessories magazine• 12 months complete access to our website www.tyrepress.com • 12 months access to our online magazine • Daily e-Newsletter
Magazine Subscription (UK) £ 65
Magazine Subscription (EUROPE) £ 85
Magazine Subscription (World) £ 120
BULK SUBSCRIPTION DISCOUNTSNUMBER OF SUBSCRIPTIONS DISCOUNTS
10-39 10%
40-49 12%
Online Subscription (1 month)* £ 20
Online Subscription (6 month)* £ 45
Online Subscription (12 month)* £ 80
• 1, 6 or 12 months access to our website www.tyrepress.com • 1, 6 or 12 months access to our online magazine • Daily e-Newsletter (Print magazine not included)
*Subject to VAT where applicable
CREDIT CARD
JANUARY Agricultural Tyres 13.12.2013 16.12.2013 18.12.2013 Wheel Alignment and Lifting Equipment
FEBRUARY Passenger Car Tyres 15.01.2014 22.01.2014 29.01.2014 TPMS and Diagnostics Equipment Motorcycle Tyres MARCH Retreading Special – Bilingual Supplement 15.02.2014 22.02.2014 28.02.2014 4x4/SUV Tyres Coach and Bus Tyres
APRIL Reifen Preview I 15.03.2014 22.03.2014 29.03.2014 International Wholesalers Wheels
MAY Reifen Preview II EM/OTR Tyres 15.04.2014 22.04.2014 29.04.2014 Retail and Buying Groups
JUNE Retreading Special – Bilingual Supplement 15.05.2014 22.05.2014 29.05.2014 High Performance Tyres Tyre Recycling
FEATURES: EDITORIALDEADLINE
ADDEADLINE
AD COPYDEADLINE
// FEATURES LIST 2014 // TYRES & ACCESSORIES
JULY Reifen Review 15.06.2014 22.06.2014 29.06.2014 Manufacturing and Raw Materials Batteries
AUGUST TAFF Awards Nominations 15.07.2014 22.07.2014 29.07.2014 Winter Tyres Ancillary Garage Services
SEPTEMBER Retreading Special – Bilingual Supplement 15.08.2013 22.08.2014 29.08.2014 Truck Tyres Industrial and Specialist Tyres
OCTOBER Tyre Wholesalers 15.09.2014 22.09.2014 29.09.2014 Online Tyre Business Garage Consumables
NOVEMBER Fleet Business 15.10.2014 22.10.2014 29.10.2014 Green Tyres Light Commercial Vehicle/Van Tyres
DECEMBER Motorsport Review 15.11.2014 22.11.2014 29 .11.2014 Tyre Changers, Wheel Balancers Year in Review
FEATURES: EDITORIALDEADLINE
ADDEADLINE
AD COPYDEADLINE
JANUARY Agricultural Tyres 13.12.2013 16.12.2013 18.12.2013 Wheel Alignment and Lifting Equipment
FEBRUARY Passenger Car Tyres 15.01.2014 22.01.2014 29.01.2014 TPMS and Diagnostics Equipment Motorcycle Tyres MARCH Retreading Special – Bilingual Supplement 15.02.2014 22.02.2014 28.02.2014 4x4/SUV Tyres Coach and Bus Tyres
APRIL Reifen Preview I 15.03.2014 22.03.2014 29.03.2014 International Wholesalers Wheels
MAY Reifen Preview II EM/OTR Tyres 15.04.2014 22.04.2014 29.04.2014 Retail and Buying Groups
JUNE Retreading Special – Bilingual Supplement 15.05.2014 22.05.2014 29.05.2014 High Performance Tyres Tyre Recycling
FEATURES: EDITORIALDEADLINE
ADDEADLINE
AD COPYDEADLINE
// FEATURES LIST 2014 // TYRES & ACCESSORIES
TYREPRESS.COM & e-NEWSLETTER
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CONTENTS: [4] ADVERTISING ONTYREPRESS [5] TYREPRESS JOBS AND BUSINESS DIRECTORY[6-7] YREPRESS NEWSLETTERS AND SUBSCRIPTIONS
HELLO AND WELCOME to the digital side of our publica-tion. Tyrepress was re-launched at the end of September 2013 with a new website engine improving the digital services we offer in a number of ways. It also improved our pan-European web-site offering, by integrating the English, German (Reifenpresse.de) and Italian (PneusNews.it) members of our group. Each site continues to be administered by its own editorial staff, but certain shared features allow for closer links between the sites, benefi t-ting advertising customers and readers alike.
New advertising options
We have two major new ad-vertising options and have provided a wider choice of conventional banner posi-tions and sizes, supporting more than just JPG and GIF formats. With the largest amount of space available for a single advertisement, Wallpaper – large banners on each side of the website with your design – offers a premi-um service to clients. Interstitial advertisements allow clients to present a banner in a variety of formats as the page loads. The full range of options and sizes – many re-designed to meet IAB guidelines, making designers’ and agencies’ jobs easier – can be found on page 4.
Responsive design
In 2012-13 record numbers of visitors to Tyrepress have been ac-cessing the site via tablets and smartphones, and with this trend continuing to grow the re-launched Tyrepress website will offer readers an improved user experience through responsive design. The chief benefi t of responsive design will be to resize and rear-range elements of the site automatically to present it in a format better suited to smaller screens – whether this is a 10” iPad, a 7” Nexus 7 or a 4” smartphone – making it easier to read and navigate.
The new Tyrepress
TYREPRESS.COM & e-NEWSLETTER
03
Tyre tests database
A new feature coming to Tyrepress in the re-launched version of the site is a data-base of European tyre test results. The feature has been a part of German sister site Reifenpresse.de’s service for some time, and as a result the database offers a large number of results. The feature forms a key part of our newly updated website. Now that tyre labelling is established in Europe all new test results will be cross-referenced against their European tyre label scores, giving you all the background you need when selling or researching products. The database will initially be presented in three broad categories – summer, winter and all-season. The section will not require subscription, making it as accessible as possible to our tyre mar-ket readership.
Better integrated Business Directory
The re-launch of Tyrepress also marked the re-launch of the Business Directory service. This feature, which has been available in two incarna-tions before this vastly improved third generation, enables tyre and wheel related businesses to direct the website’s 240,000 monthly visitors towards their own websites with a range of listings options available for an annual fee; web URLs are also lis-ted in the back of Tyres & Accessories magazine each month, increasing exposure to print readers too. The Tyrepress Business Directory 3.0 is better connected to the rest of the website, with entries searchable alongside articles. It stands alongside the new Company Profi les section, which will make fi nancial reports downloadable amongst other features.
Improved jobs listings
The new Tyrepress Jobs page benefi ts from an improved layout allowing visitors to connect with advertisements more easily. It also benefi ts from increased sophistication, allowing employers to
display their listings as they want to see them. Tyrepress also launched a new newsletter pro-duct in February 2013 improving targeted job advertisement oppor-tunities. The weekly newsletter, which also collates the most recent
Career Tracks news every Wednesday, continues to link to the improved listings on the re-launched Tyrepress website, putting advertisers’ job vacan-cies in front of the widest possible range of Eu-ropean tyre and wheel professionals. Advertising tyre and wheel professional jobs on Tyrepress and the Tyrepress Jobs Newsletter has never been more attractive. Top social infl uencers
The @Tyrepress Twitter feed continues to head up our industry leading social media infl uence. We continue to provide thriving Facebook and Lin-kedIn pages to growing communities of tyre and wheel users of those networks too, while a new Google+ page was launched in mid-2013. Join us on any of these networks, and look out for increased engagement with the whole trade in 2014.
Tyrepress newsletter
Finally, our daily newsletter has maintained its strong position, distributed to c. 20,000 tyre and wheel industry professionals’ inboxes on every business day. Look out for a re-launched design in 2014, in addition to other developments in this effective and successful component of our digital news offering.
display their listings as they want to see them. Tyrepress also launched a new newsletter pro-duct in February 2013 improving targeted job advertisement oppor-tunities. The weekly newsletter, which also Improved jobs engine
Leading social media
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ADVERTISING ON TYREPRESS
Wallpaper measurements
600x100
600x200
300x250
300x120
125x60
125x125
125x240
125x600
For more information, please contact:
Scott Parker-Copestick+44 (0) 1782 214 224 [email protected]
468x60 px(Header) £1200 £2400*600x100 px £620 £1240* 600x200 px £1200 £2400*300x250 px £760 £1520*300x120 px £640 £1280*125x60 px £N/A £180*125x125 px £N/A £330*125x240 px £500 £1000*125x600 px £720 £1500*Wallpaper £4400 £5550*
Home Page Article PagesHome Page Article PagesPrice List 2014
468x60
*) All article adverts appear on every news page via the website and the e-Newsletter.
All advert measurements are width x height and in pixels
Special Offer – Buy package 3 with pdf and e-Brochure for only £400 – a saving of £230 (£630 rrp)
ADDITIONAL FEATURES TO PACKAGE 2A pdf of your company‘s brochureavailable for direct download £45B e-Brochure with turnable pages, no need to download £100
ADDITIONAL FEATURES TO PACKAGE 1Larger advert to include photo/logoOnly £250Additional photos£35 each
BASIC PACKAGE 1Hyperlink to your e-mail and websiteOnly £170
Your company Your address Your telephone number Your e-mail (hyperlinked) Your website (hyperlinked) Your web address in Tyres & Accessories magazine
The Business Directory lists contact information and promotional materials on tyrepress.com.
RECRUITMENT ADVERT • £300 per position • Advert will appear on the Jobs Newsletter (job title, company logo & 30 words) which will hyperlink to: • A full advert on tyrepress.com/jobs • Social network alerts • We also offer the “top slot“ which is £330. This will give you: 1. guaranteed top slot position for 4 weeks 2. 60 words instead of 30 3. 4 bullet points including position, salary details, targets etc …
Or • £350 1/4 page full colour advert to appear in the Tyres & Accessories magazine
Or • £600 for both online and magazine (excluding top slot)
BANNER ADVERTISING ON THE JOBS NEWSLETTER
• A - £440 (600 x 100 px) • B - £125 (135 x 100 px) • C - £300 (200 x 200 px) • D - £400 (600 x 100 px)
A
D
C
B B B B
TYREPRESS JOBS & BUSINESS DIRECTORY
ADVERT SIZE 1-3 4-6 7-9 10-12
05
600x100 px £ 720
600x200 px £ 1260
Header Banner £ 1320
Vertical Header Banner £ 1000
200x100 px £ 360
PRICE PER MONTHADVERT SIZE
Quality control: Tyres & Accessories will not be able to accept any adverts of low quality resolution. Other size options available; contact [email protected] for detailsAll artwork must be supplied as high resolution PDF, JPG or GIF fi le.Low resolution images will be rejected
800x120
600x200
600x100
200x
480
200x
200
200x100
TYREPRESS JOBS & BUSINESS DIRECTORY
06
All advert measurements are width x height and in pixels
All prices are subject to VAT.
Solus Newsletter £ 2000 – Subject to availability
Recognised agencies will receive a 15% commission.
07
TYREPRESS & NEWSLETTERS
ONLINE SUBSCRIPTION (12 MONTHS)* - £8012 months complete access to www.tyrepress.com and free e-Newsletter
ONLINE SUBSCRIPTION (6 MONTHS)* - £456 months complete access to www.tyrepress.com and free e-Newsletter
ONLINE SUBSCRIPTION (1 MONTHS)* - £201 month complete access to www.tyrepress.com and free e-Newsletter
For secure web payments, visit www.tyrepress/subscribe/ signupRenewals for existing customers: www.tyrepress.com/subscribe/memberFor further details contact [email protected]
facebook.com/tyrepress twitter.com/tyrepress
www.linkedin.com/pub/tyres-accessories/28/737/3a7
Google+/Tyres&Accessories
• 1, 6 or 12 months access to our website www.tyrepress.com • 1, 6 or 12 months access to our online magazine • Daily e-Newsletter (Print magazine not included)
Publications(tyre magazines, websites, blogs)
Social media infl uence in the tyre sector 2014
1 Tyres & Accessories (@tyrepress) 552 AM (@AMchatter) 543 Tire Review (@Tire_Review) 494 Tire Business (@TBNewsPoint)* 455 Aftermarket (@Aftermarket01) 426 Tyre Reviews (@tyrereviews)) 417 European Rubber Journal (@RubberJournal) 418 Plastics and Rubber Asia (@PRA_Malaysia) 319 Neue Reifenzeitung (@reifenpresse) 2510 Rubber Journal Asia (@RJA_online) 2511 Tyre Trade News (@numberonetyre) 2412 Rubber Asia 013 Retreading Business 014 Tires & Parts 0
Rank Company Klout score
* Formerly @Tbnewsminute, which was used for Kred score as the other couldn‘t be found
Source: Klout and T&A ResearchCorrect as of 8 July 2013
*Subject to VAT where applicable