A new social participation offer for Rugby League
TAGGEDWORKING BRAND
CONCEPT
INTRODUCTIONTagged is a new mixed participation offer for rugby league funded as a pilot by sport england to be delivered within 10 universities across london and the south east from September 2016.
Tagged is a new mixed participation offer for rugby league funded as a pilot by sport england to be delivered within 10 universities across london and the south east from September 2016.
Teams consist of
with
A MINIMUM OF 2 FEMALES
PER TEAM.
Players wear bespoke with velcro pads on both hips to attach tags. a TACKLE is made once a tag is removed from a player and the game restarts from where the tag is removed.
activator
activator
6 PLAYERS
SHORTSTAG
AN EXCITING NEW MIXED SPORTS
PARTICIPATION OFFER DEVELOPED WITH REAL
STUDENT INSIGHT
MIXED SPORT
STUDENTSTUDENT
MIXED SPORT
TAGGED FEATURES AN
INCENTIVISED
SCHEME FOR PLAYERS AND
STUDENT VOLUNTEERS
REWARDS
WHAT ISTAGGED? TAGGED IS A FLEXIBLE
OFFER AND CAN BE PLAYED INDOOR OR OUTDOOR.
Tagged is built around the social aspect of sport. Activators are trained to deliver an engaging off field social calendar of activities
40%are female
40% female participation across community Tag Rugby League Competitions.
A sector leading mixed sports participationoffer developed with real student insight
UNIVERSITY BARUNIVERSITY STUDENTS UNION
- work hard / play hard- like making friends and competing- social media is important- image conscious- like challenge and self-improvement- offers should reward progress
- motivated by challenge- busy lifestyle - need convenient activity- like competitive activity- motivated by achieving success- confident/driven- offers should challenge participants
- heavy use of social media- enjoy spending time with friends- play sport to make friends and have fun- open to trying new things- offers should address barriers to
the market WE HAVE IDENTIFIED THREE SEGMENTS FROM THE SPORT ENGLAND YOUTH PERSONALITIES THAT THE OFFER IS LOOKING TO TARGET.
HALLS
SPORTS ENTHUSIASTS AMBITIOUS SELF STARTERS
EVERYDAY YOUTHS
participation upfront and encourage participation amongst friends
AN EQUIPMENT PACK WORTHOVER
TAILORED ACTIVATORTRAININGFORSTUDENTS
FREE TRAININGCOURSES FOR MATCHOFFICIALS
OPPORTUNITIES FOR STUDENTS TO
WORK IN COMMUNITYCOMPETITIONS
PAID
FULLY BESPOKE MARKETING SUPPORTPACKAGE
BESPOKE MARKETING WORKSHOP FOR BRANDAMBASSADORS DELIVERED BY SOCIAL CHANGE UK
BEUNIVERSITIES TO PILOT
THIS EXCITING NEW OFFER
OF ONLY
1500 A TOTAL PACKAGE WORTH OVER
5000
1
upto3
10
INCLUDING
PAIRS OF TAG SHORTSFOR TASTER SESSIONS
30TAG
AN ONLINE SHOPFOR STUDENTS TO ORDERBESPOKE KIT...
DEDICATED SUPPORTFROM THE PROJECT MANAGER1 1-2-
1 FREETABLET TOMANAGE THE COMPETITION& SOCIAL
MEDIA
THEOFFER
portable speaker to play music!
FREE
find out moreTO BE ONE OF THE 10 UNIVERSITIES TO PILOT THE NEW UNIVERSITY TAG OFFER IN 2016 PLEASE CONTACT JAMES AT THE LONDON RUGBY LEAGUE FOUNDATION.
EMAIL: [email protected]
TEL: 07399414387
