Download - TANZANIA COMMUNICATIONS REGULATORY AUTHORITY CONFERENCE THEME THE CHANGING BROADCAST LANDSCAPE:CHALLENGES AND OPPORTUNITIES BROADCASTING IS CHANGING FOREVER.

TANZANIA COMMUNICATIONS REGULATORY TANZANIA COMMUNICATIONS REGULATORY AUTHORITYAUTHORITY

CONFERENCE THEMECONFERENCE THEME THE CHANGING BROADCAST LANDSCAPE:CHALLENGES AND THE CHANGING BROADCAST LANDSCAPE:CHALLENGES AND

OPPORTUNITIESOPPORTUNITIES

BROADCASTING IS CHANGING BROADCASTING IS CHANGING FOREVERFOREVER

PRESENTATION TO ANNUAL BROADCASTERS CONFERENCE, PARADISE HOLIDAY RESORT,BAGAMOYOPRESENTATION TO ANNUAL BROADCASTERS CONFERENCE, PARADISE HOLIDAY RESORT,BAGAMOYO

6th DECEMBER, 20076th DECEMBER, 2007 PRESENTED BY: PRESENTED BY: N. HABBI GUNZEN. HABBI GUNZEDIRECTOR, BROADCASTING AFFAIRSDIRECTOR, BROADCASTING AFFAIRSTANZANIA COMMUNICATIONS REGULATORY AUTHORITYTANZANIA COMMUNICATIONS REGULATORY AUTHORITY

December 6, 2007December 6, 2007 22

AgendaAgenda

1.01.0 Overview of the Media LandscapeOverview of the Media Landscape

2.0 2.0 The Driving ForcesThe Driving Forces Digitization and ConvergenceDigitization and Convergence

New Media ServicesNew Media Services

New Delivery PlatformsNew Delivery Platforms

IPTVIPTV

Mobile TVMobile TV


Agenda……cont’dAgenda……cont’d

3.0 Impact on the Media3.0 Impact on the Media

4.0 Challenges4.0 Challenges

5.0 Opportunities5.0 Opportunities

6.0 The Way Forward6.0 The Way Forward

7.0 Conclusion7.0 Conclusion


1.0 Overview1.0 Overview

1.11.1 Recent Past (Flash Back)Recent Past (Flash Back)o Monopoly by the StateMonopoly by the Stateo Liberalisation 1980’s – 1990’ social, Liberalisation 1980’s – 1990’ social,

political, economic arena.political, economic arena.o CompetitionCompetitiono Underpinning Technology: Analogue.Underpinning Technology: Analogue.

Less efficient- utilization of resourcesLess efficient- utilization of resources Poor quality picture- audioPoor quality picture- audio One way communication – no interactivityOne way communication – no interactivity


Overview …… cont’dOverview …… cont’d

1.21.2 Present StatusPresent Status

CompetitionCompetition

Main PlayersMain PlayersTerrestrialTerrestrial

CableCable

SatelliteSatellite

InternetInternet

Underpinning Technology: Analogue/ Underpinning Technology: Analogue/ DigitalDigital

Analogue- production – transmission- deliveryAnalogue- production – transmission- delivery

Digital - studioDigital - studio



1.3 Regulation1.3 Regulation

Communications Sector PoliciesCommunications Sector Policies

National Telecommunications Policy National Telecommunications Policy 19971997

National ICT Policy 2003National ICT Policy 2003

National Postal Policy 2003National Postal Policy 2003

National Information and National Information and Broadcasting Policy 2003Broadcasting Policy 2003



Communications sector legislationsCommunications sector legislationsTCRA Act No. 12/ 2003TCRA Act No. 12/ 2003

Tanzania Communications Act No. Tanzania Communications Act No. 18/199318/1993

The Broadcasting Services Act No. The Broadcasting Services Act No. 6/19936/1993

The Universal Communications Service The Universal Communications Service Access Act, 2006Access Act, 2006


Overview …… cont’dOverview …… cont’dThe Converged Licensing FrameworkThe Converged Licensing Framework

The CLF introduced on 23 rd Feb 2005The CLF introduced on 23 rd Feb 2005 LicensesLicenses

o Network Facility License (NFL)Network Facility License (NFL)o Network Services Licence (NSL)Network Services Licence (NSL)o Application Service License (ASL)Application Service License (ASL)o Content Services Licence (CSL)Content Services Licence (CSL)

The CLF is technology neutral and service The CLF is technology neutral and service neutralneutralMarket segments: Market segments: International, National, Regional, District (NFL, International, National, Regional, District (NFL, NSL and ASL). NSL and ASL). For Content Services market segments are For Content Services market segments are National, Regional, District and CommunityNational, Regional, District and Community


Overview …… cont’dOverview …… cont’dTABLE 1: AUDIENCE DISTRIBUTION TABLE 1: AUDIENCE DISTRIBUTION

STRUCTURESTRUCTURE

TERRESTRI AL

85%

CABLE

10%

I NTERNET

1%

SATELLI TE

4%


2.0 The Driving Forces2.0 The Driving Forces2.1 Digitization-Compression of motion 2.1 Digitization-Compression of motion

picture, picture, more efficient, more effective, more efficient, more effective, best best quality, best content.quality, best content.

2.2 Convergence2.2 ConvergenceBroadcasting + Telcos e.g. IPTV-Triple PlayBroadcasting + Telcos e.g. IPTV-Triple Play

VODVODVoIPVoIPInternetInternet

2.3 Competition-Enhanced Competition2.3 Competition-Enhanced Competition2.4 Market Demand2.4 Market Demand

Development of new products to meet market Development of new products to meet market demanddemand

New Business ModelsNew Business Models


Broadcasting

Telecommunications

MARKET SITUATION: BEFOREMARKET SITUATION: BEFORE

Vertical and separate marketsVertical and separate markets


MOBILE TELEVISION

MARKET SITUATION : NOW

Horizontal and Converged Markets

PDA

RADIO

COMPUTERTV SET


Driving Forces…… cont’dDriving Forces…… cont’dThe Future 2015 and BeyondThe Future 2015 and Beyond

o Enhanced CompetitionEnhanced Competitiono More PlayersMore Playerso Broadcasting CorporationsBroadcasting Corporations

TerrestrialTerrestrialCableCableSatelliteSatelliteInternetInternet

o Content Service Providers – independent Content Service Providers – independent producersproducers

o Telecommunication Companies e. g VodacomTelecommunication Companies e. g Vodacomo Network Service Providers – Tanesco, Railways, Network Service Providers – Tanesco, Railways,

SongasSongas


Driving Forces…… cont’dDriving Forces…… cont’d Products/Services- Audiences/ConsumersProducts/Services- Audiences/Consumers

TerrestrialTerrestrialSatelliteSatelliteCableCableInternetInternetMobile (iPod)Mobile (iPod)IPTV (Broadband)IPTV (Broadband)Mobile TelevisionMobile TelevisionSet-Top-Box (PVR)Set-Top-Box (PVR)


Driving Forces…… cont’dDriving Forces…… cont’d

InteractivityInteractivityI book

my holidays

…

I manage my bank account

…

I do my shoppin

g…

I choose a movie

for tonight…


TV SET

SAT DISH

IPOD

MOBILE TV

IPTV

TV/RADIO(TERRESTRIAL)

CABLE

BROADBAND SERVER

SET-TOP BOX

LAPTOPMOBILE PHONE

Table II - Scrambling for AudiencesTable II - Scrambling for Audiences


Driving Forces…… cont’dDriving Forces…… cont’dThe Future structureThe Future structureThe future digital technology will drive The future digital technology will drive changes in the structure of broadcastingchanges in the structure of broadcastingTerrestrial broadcasting will shrink from Terrestrial broadcasting will shrink from 85% to 65%85% to 65%IPTV will eventually replace cable TelevisionIPTV will eventually replace cable TelevisionMobile TV will gain groundMobile TV will gain groundSatellite Television will cling onSatellite Television will cling onInternet, as a mode of broadcast delivery Internet, as a mode of broadcast delivery will be underminedwill be undermined


Driving Forces…… cont’dDriving Forces…… cont’d

65%5%

5%

10%

5%

10%

TERRESTRI AL CABLE I NTERNET

I PTV MOBI LE TV SATELLI TE

TABLE III- AUDIENCE DISTRIBUTION STRUCTURE


2.52.5 New Media Services New Media ServicesThe introduction of new technologies and The introduction of new technologies and services has created new business services has created new business opportunities of enhanced services such opportunities of enhanced services such as IPTV, HDTV, Mobile TV and Interactive as IPTV, HDTV, Mobile TV and Interactive Services.Services.

These will enable consumers to access These will enable consumers to access various online services eg. On-line various online services eg. On-line banking, ticketing, shopping, distance banking, ticketing, shopping, distance education, voting on-line and on-demand education, voting on-line and on-demand programs.programs.


2.6 New Multimedia Platforms2.6 New Multimedia Platforms

Conventional content delivery was Conventional content delivery was merely on a TV set without merely on a TV set without interactive services.interactive services.

The case has changed as content The case has changed as content and telcos services are delivered and telcos services are delivered via multimedia platforms such as via multimedia platforms such as Mobile Phones, Set-Top Boxes, TV Mobile Phones, Set-Top Boxes, TV sets, Computers, ipods etc. sets, Computers, ipods etc.


TV SET MOBILE PHONES SET-TOP BOX IPOD

COMPUTER


2.7 IPTV2.7 IPTVA system whereby Digital Tv service A system whereby Digital Tv service is delivered using Internet Protocol is delivered using Internet Protocol over a over a secure private closed secure private closed network infrastructurenetwork infrastructure which which may include delivery via a may include delivery via a broadband connection.broadband connection.

Generally, a TV content received by Generally, a TV content received by viewer through technologies used viewer through technologies used for computer networks instead of for computer networks instead of traditional broadcasts and cable.traditional broadcasts and cable.


IPTV… IPTV… cont’dcont’d IPTV is often provided in conjunction IPTV is often provided in conjunction with with Video onVideo on DemandDemand and may be and may be bundled with bundled with Internet servicesInternet services such as such as Web Access and Web Access and VoIPVoIP. The commercial . The commercial bundling of IPTV, VoIP and Internet bundling of IPTV, VoIP and Internet Access is referred to as Access is referred to as ““Triple PlayTriple Play”. ”. Adding Mobility is called Adding Mobility is called “Quadruple “Quadruple Play”Play”


IPTV… IPTV… cont’dcont’dIPTV is typically supplied by a service IPTV is typically supplied by a service provider using a closed network provider using a closed network infrastructure. This closed network infrastructure. This closed network approach is in competition with the approach is in competition with the delivery of TV content over public delivery of TV content over public internet, called internet, called Internet TelevisionInternet Television. In . In businesses, IPTV may be used to deliver businesses, IPTV may be used to deliver television content over corporate LAN’s.television content over corporate LAN’s.


IPTV… IPTV… cont’dcont’d IPTV covers both IPTV covers both live TVlive TV ( (multicastingmulticasting) as ) as well as stored video (Video on Demand well as stored video (Video on Demand VOD). The playback of IPTV requires VOD). The playback of IPTV requires either a either a personal computerpersonal computer or or set-top-box set-top-box connected to a TV. Video content is connected to a TV. Video content is typically compressed using either a typically compressed using either a MPEG- 2 MPEG- 2 or a or a MPEG-4 MPEG-4 codec and then codec and then sent into an sent into an MPEG transport streamMPEG transport stream delivered via delivered via IP Multicast IP Multicast in case of live in case of live TV or via IP Unicast in case of Video on TV or via IP Unicast in case of Video on Demand Demand


IPTV… IPTV… cont’dcont’dIP Multicast is a method in which IP Multicast is a method in which information can be sent to multiple information can be sent to multiple computers at the same time. The newly computers at the same time. The newly released (MPEG-4) released (MPEG-4) H.264H.264 codec is codec is increasingly used to replace the older increasingly used to replace the older MPEG-2 codec (MPEG-2 codec (cocode-de-decdecode) ode)


IPTV… IPTV… cont’dcont’dThe primary difference is the way in The primary difference is the way in which the content is delivered. While which the content is delivered. While Internet TV travels over the open, Internet TV travels over the open, public, global Internet, IPTV uses a public, global Internet, IPTV uses a private (dedicated), managed network. private (dedicated), managed network. “Carrying video over a proprietary “Carrying video over a proprietary network allows protection of content network allows protection of content and control of video quality without and control of video quality without worrying about the privacy and quality worrying about the privacy and quality issues inherent to the public internet.”issues inherent to the public internet.”


IPTV… IPTV… cont’dcont’dBest-effort Internet video can be subject Best-effort Internet video can be subject to delays due to lower bandwith, high to delays due to lower bandwith, high traffic or poor connection quality while traffic or poor connection quality while the end result of IPTV delivery is a the end result of IPTV delivery is a higher quality, more reliable and more higher quality, more reliable and more consistent viewing experience. So IPTV consistent viewing experience. So IPTV is the new business model of replacing is the new business model of replacing Cable and Satellite content delivery via Cable and Satellite content delivery via internet broadbandinternet broadband connections connections


2.8 Mobile Television2.8 Mobile Television

Mobile TV is a name used to describe Mobile TV is a name used to describe a service to subscribers via mobile a service to subscribers via mobile telecommunications networks, most telecommunications networks, most probably the probably the mobile phonemobile phone carriers. carriers.

South KoreaSouth Korea is at the forefront of this is at the forefront of this developing sector and British developing sector and British Telecoms in the Telecoms in the United KingdomUnited Kingdom was was the first company outside Korea to the first company outside Korea to implement Mobile TV.implement Mobile TV.


Mobile TV ….. cont’dMobile TV ….. cont’dMobile TV involves bringing TV services to the Mobile TV involves bringing TV services to the mobile phones. It combines the services of a mobile phones. It combines the services of a mobile phone with mobile phone with television television content and content and represents a logical step both for consumers represents a logical step both for consumers and operators and content providers.and operators and content providers.

Mobile over cellular networks allows viewers Mobile over cellular networks allows viewers to enjoy personalized, to enjoy personalized, interactive TV interactive TV with with content specifically adapted to the mobile content specifically adapted to the mobile medium. The services and viewing experience medium. The services and viewing experience of mobile TV over cellular networks differs in a of mobile TV over cellular networks differs in a variety of ways from traditional TV viewing.variety of ways from traditional TV viewing.


Mobile TV ….. cont’dMobile TV ….. cont’dIn addition to mobility, mobile TV In addition to mobility, mobile TV delivers a variety of services including delivers a variety of services including Video on Demand, traditional /linear Video on Demand, traditional /linear and live TV programs.and live TV programs.

Another exciting opportunity for users Another exciting opportunity for users is Mobile TV pod casts, where content is is Mobile TV pod casts, where content is delivered to a user’s mobile on demand delivered to a user’s mobile on demand or by subscription. or by subscription.


Mobile TV ….. cont’dMobile TV ….. cont’d

Stored locally on the handset, this Stored locally on the handset, this content can then be viewed even content can then be viewed even when there is no network connection when there is no network connection and a service provider can schedule and a service provider can schedule the delivery to “ Off-peak” hours, for the delivery to “ Off-peak” hours, for example during the night.example during the night.

Technically there currently two main Technically there currently two main ways of delivering mobile TV. ways of delivering mobile TV.


Mobile TV ….. cont’dMobile TV ….. cont’dThe first is via two-way cellular The first is via two-way cellular network and the second is through a network and the second is through a one way cellular network and the one way cellular network and the second is through a one-way second is through a one-way dedicated broadcast network. These dedicated broadcast network. These include;-include;-Digital Video Broadcasting-Handheld Digital Video Broadcasting-Handheld (DVB-H) – Developed in Europe(DVB-H) – Developed in EuropeDigital Multimedia Broadcasting Digital Multimedia Broadcasting (DMB) – developed in Korea.(DMB) – developed in Korea.



MediaFLO- developed and used in MediaFLO- developed and used in North AmericaNorth America

ISDB-T – developed in Japan.ISDB-T – developed in Japan.

TDtv (based on TD-CDMA technology TDtv (based on TD-CDMA technology from [IPWireless]), 1seg (based on from [IPWireless]), 1seg (based on Japan’s ISDB-T), DAB and MediaFLO. Japan’s ISDB-T), DAB and MediaFLO. None is ideal as all have drawbacks None is ideal as all have drawbacks of on kind or another:- of on kind or another:-



Spectrum used or needed, signal Spectrum used or needed, signal strength required, new antennas and strength required, new antennas and towers, network capacity required, or towers, network capacity required, or business model.business model.


3.0 Impact on the Media3.0 Impact on the MediaCONTENT PROVIDER’S CHALLENGES CONTENT PROVIDER’S CHALLENGES

The mobile TV industry opens up a new The mobile TV industry opens up a new market for the content specifically market for the content specifically tailored for mobile TVs. These could tailored for mobile TVs. These could include making new include making new mobisodesmobisodes –mobile –mobile episodes of popular shows which are episodes of popular shows which are relatively shorter in length (3 to 5 relatively shorter in length (3 to 5 minutes), modifying the content to suit minutes), modifying the content to suit mobile TV. Providers need to think of mobile TV. Providers need to think of innovative ways of editing content, innovative ways of editing content, increasing close-up shots for clarity on increasing close-up shots for clarity on small screen, etc.small screen, etc.

. .


Impact.... cont’dImpact.... cont’dLIFE STYLELIFE STYLE

The world is changing completely;The world is changing completely; In terms of lifestyle: Mobile phones In terms of lifestyle: Mobile phones

currently used for telephony will also be currently used for telephony will also be used for news watching, match results used for news watching, match results and live events while the TV currently and live events while the TV currently used for broadcasting content will be used for broadcasting content will be used for internet services, telephony used for internet services, telephony using the set-top box and interactive using the set-top box and interactive services eg. online voting, shopping etc.services eg. online voting, shopping etc.

. .


Impact.... cont’dImpact.... cont’d

MOBILITYMOBILITY

In terms of television viewing, People In terms of television viewing, People will view television using their will view television using their mobile phones while in public mobile phones while in public transport, in the office during breaks transport, in the office during breaks where with conventional television it where with conventional television it was not possible.was not possible.


Impact……cont’dImpact……cont’dBUSINESS OPPORTUNITIESBUSINESS OPPORTUNITIES

In terms of culture; Globalization;- In terms of culture; Globalization;- Increased business opportunities in Increased business opportunities in content delivery will bring impact on the content delivery will bring impact on the culture, by sharing niche services and culture, by sharing niche services and hence enhancing their economic and hence enhancing their economic and social life. Increased advertising and social life. Increased advertising and value added services will also bring more value added services will also bring more revenue to broadcasters and regulators revenue to broadcasters and regulators hence increased economic opportunitieshence increased economic opportunities..


4.04.0 Challenges Challenges4.14.1 Regulatory oversight:Regulatory oversight:

Licensing e. g IPTV, Mobile TVLicensing e. g IPTV, Mobile TV Content regulation e. g. EPGContent regulation e. g. EPG Economic regulation e. g. STBEconomic regulation e. g. STB Standardisation e. g STB, receiversStandardisation e. g STB, receivers

4.2 More Players, More Competition.4.2 More Players, More Competition.Less revenue for traditional Broadcasters.Less revenue for traditional Broadcasters.Specialized Content for new Markets created by Specialized Content for new Markets created by new delivery systems.new delivery systems.

4.34.3 Development and Adoption of New Development and Adoption of New Business Models.Business Models.

5.4 Strategic Business Decisions.5.4 Strategic Business Decisions.


Challenges….. cont’dChallenges….. cont’d

4.5 Regulation of content in the new 4.5 Regulation of content in the new environment has to accomodate environment has to accomodate services such as IPTV, and Mobile TV.services such as IPTV, and Mobile TV.


Challenges…….. cont’dChallenges…….. cont’d

DEBATE: To regulate or not to DEBATE: To regulate or not to regulate the new media (enhanced regulate the new media (enhanced services) eg. Mobile TV, IPTV, services) eg. Mobile TV, IPTV, Internet Television, Internet Radio Internet Television, Internet Radio and EPG.and EPG.

The Debate Continues…..The Debate Continues…..


5.05.0 Opportunities Opportunities5.15.1 Capture new revenue streamsCapture new revenue streams

5.25.2 Vertical integration and enjoy Vertical integration and enjoy economies of scaleeconomies of scale

5.35.3 More specialisation of contentMore specialisation of content

5.45.4 Employment opportunities.Employment opportunities.


6.06.0 The Way ForwardThe Way Forward 6.16.1 Digital broadcasting is the way forwardDigital broadcasting is the way forward

6.26.2 Analogue Broadcasting is the technology of Analogue Broadcasting is the technology of the the pastpast

6.36.3 Need carefully study of the media trendsNeed carefully study of the media trends

6.46.4 Adopt new business models for sustainable Adopt new business models for sustainable developmentdevelopment

6.56.5 Need for clear Media Policy direction Need for clear Media Policy direction by by the the Government on Digital BroadcastingGovernment on Digital Broadcasting

6.66.6 Incentives for deployment of STBIncentives for deployment of STB

6.76.7 Roll out of TBCRoll out of TBC

6.86.8 Incentive for importation of domestic Incentive for importation of domestic receiversreceivers


7.07.0 Conclusion Conclusion

7.17.1 Broadcasting is changing forever. It Broadcasting is changing forever. It will will never be the same again. More never be the same again. More players are players are coming in, bringing in coming in, bringing in new dynamism in the new dynamism in the industry.industry.

7.27.2 Broadcasting used to be a one way Broadcasting used to be a one way mass mass communication medium with communication medium with passive passive audiences in sitting rooms.audiences in sitting rooms.

7.37.3 Broadcasting today and tomorrow is Broadcasting today and tomorrow is interactive. Audiences can easily interactive. Audiences can easily

interact interact with the broadcaster.with the broadcaster.


Conclusion ….. cont’dConclusion ….. cont’d7.47.4 Audiences are no longer passive, Audiences are no longer passive,

they are they are active participants, they can active participants, they can even demand even demand content of their choice; content of their choice; they can as well they can as well reject or bar content reject or bar content they do not want to they do not want to watch.watch.

7.57.5 Audiences can choose to watch and Audiences can choose to watch and to to listen to content, anytime, anywhere, listen to content, anytime, anywhere,

anyhow……….anyhow……….7.67.6 Audiences can access other services ( Audiences can access other services (

value added services) while watching value added services) while watching television.television.


Conclusion ….. cont’dConclusion ….. cont’d

Therefore:Therefore:

Players have to adopt new Players have to adopt new business models to realize business models to realize

sustainable existence sustainable existence or else or else they should be they should be prepared to perish. prepared to perish.

December 6, 2007December 6, 2007 4848ASANTENI SANAASANTENI SANA