Sintonía, a Main Actor Creating Shared Value in Puebla, MexicoJudith Cortés
Academic 1: The Role of Clusters in Creating Shared Value
11 November 2014
SINTONÍA, A MAIN ACTOR CREATING
SHARED VALUE IN PUEBLA, MÉXICO
JUDITH CORTÉS ZURITA
17 TH TCI GLOBAL CONFERENCE | CREATING SHARED VALUE THROUGH CLUSTERS FOR A SUSTAINABLE FUTURE
WHICH IS THE ROLE OF AN IFC
(SINTONIA)?
What is Sintonía?
A regional competitiveness
initiative that was formed by
in January 2012
STRUCTURE &
METHODOLOGY
EcosystemTetrahelix
Business
Academia
Goverment
Society
• Puebla clusters are
comprised of :
business, academia,
government and
society
Analysis of key clusters
Consensus of the
stakeholders
Joint actions to
detonate the cluster
Joint actions with shared value practices
Improving the business environment
Antecedent Formation Cluster Initiative Based on IFC
Copyright Sintonía
Process of cluster organization
TECHNOLOGY TRANSFER
COMMERCIALISATIONCLUSTERS & NETWORKS
KNOWLEDGE CREATION
Value from cluster formation
CONCEPTION FORMATION
MATURITY GROWTH
Research
Venture Capital
Job Creation
Industry R&D
Collaborationand Partnership
Labor MarketEconomics of Scale
Industry Partnership
Public and Private funding
Universities & Research Institutions
Proof of Concept Testing
Purpose of Cluster Initiatives
Convening
• Organizing and networking businesses to aggregate needs, create scale economies and build recognition.
Specializing
• Aligning expertise, programs, services, and resources with special needs of clusters, add relevance and value.
Innovating
• Supporting research, development, design - and creativity infrastructure and capabilities that generate innovation.
Connecting
• Facilitating networks to markets, ideas, designs, partners, and underserved places and people to create opportunities.
CLUSTER PRIORITIE
S
Textile Automotive
Education and
Knowledge creation
Tourism Agribusiness Energy
Health IT
HOW CAN WE DO
SHARED VALUE
PROJECTS?
Call to Action
Clusters Share workShare
investment
Information
and
communication
technology
Textile and
Apparel
Automotive and
Plastics
Food Processing
and Beverages
Education and
Knowledge
Creation
Building
Fixtures
Construction
Tourism
Agribusiness
Energy
Health
Financial
Services
Indicators of
value
preposition of
a cluster
initiative
Shift
interestedAgreement
Consistent
attendance
Proyecto
Detonador
Increase
revenue
Relevant
talent
development
Increase
health
outcome
Industry
demand
driven
Education
Environmental
impacts
Global
competitiveness
Share
information/KnowledgeCooperate Collaboration (sustainability)
Beginning of the network
Collaboration Index
Source: Sintonía-UPAEP University, Puebla, México.
SHARED VALUE
PROJECTS
HEALTH CLUSTER
• Constant pursuit of welfare through diverse projects
• Sanitas Project
• Reducing maternal mortality in Puebla
Director H. Christus MuguerzaPuebla
• Exacta H. Christus Muguerza
• Hospital Betania Cruz Roja
• Secretaría de Salud Hospital Puebla
• Recovery PáezRadiologíaDiagnóstico Clínico
• Unidad Médica La loma Red Estatal de prevención de
discapacidad
• Centro Medico Quirúrgico
• SINTONIA´s neutral brokers are partnered with the state government´s secretary of health and the Health Cluster to convene the public and private hospitals of Puebla to gain support for their “Zero Tolerance to Maternal Death.”
Project Detonator
Stakeholder:
Status of theproject
Cluster Coordinator
HEALTH CLUSTER
1. Improving health infrastructure. (Public and private
hospitals)
2. Timely and quality care to pregnant women.
3. Family involvement and community demand for
services from the first trimester of pregnancy.
4. Formation of social support networks for pregnant
women.
ENERGY CLUSTER
• Creation of "Green Cocktail".
• Events that seek the education of the market about alternative energies
Sintonía / Kandass Solar.
• Private Business
• Kandass Solar.
• Supporting small entrepreneurs seeking sustainable growth
• Sintonía capitalizar the network , unifying wills creating a unique value proposition
Project Stakeholder:
Status of the project:
Cluster Coordinator:
AGRO CLUSTER
Sintonia propose to innovative a Casas Comunitarias model.
Using a shared value approach
In 30 villages near the volcano Popocatepetl.
Integrating curricula for generating shared value projects (Vegetable Cluster of Tepeaca)
Project
Casas Comunitarias
RYC
Instituto Tecnológico Superior de
Tepeaca
Stakeholder:
The new model constructs a
central casa or Integradora.
The objective is to break down
barriers that limit access and
collaboration through shared value practices
Status of the
project:
RYC Director
Cluster Coordinator:
The objective: break down barriers that limit access and collaboration through shared value practices.
Address the lack of access to profitable markets by facilitating campesinos to enter formal markets through an integral training program; created Societies of Rural Production (SPR), eliminate inefficient traditional practices through technical assistance.
The Integradora will be the rural place for training campesinos and formalizing their businesses as well as the coordination center between entities.
The beneficiaries are 706 families
Shared Sintonía
Sintonía
National
Regional
S i n t o n í a i n M é x i c o
D.F• Universidad
Panamericana
Puebla• UPAEP • ITESM
Nuevo León • ITESM • U. DE
MONTERREY
Sonora• UNISON
Baja California• CETYS
Chihuahua
Yucatán
Veracruz
Durango
Guerrero
Cluster map de todos los estados de la Republica Mexicana
Ejemplos
T H A N K Y O U
www.sintonia.mx
Hospitality and Tourism
Fishing and Fishing Products Textiles
Jewelry and Precious Metals
Sporting, Recreational and Children's Goods
Leather and Related Products
Power Generation and Transmission
-1.00%
1.00%
3.00%
5.00%
7.00%
9.00%
11.00%
13.00%
15.00%
-4.00% -3.00% -2.00% -1.00% 0.00% 1.00% 2.00% 3.00% 4.00% 5.00% 6.00%
Graph 1: Traded Cluster Composition of the Guerrero Economyby Employment
Gu
err
ero
’s n
ati
on
al
em
plo
ym
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ts
ha
re, 2
00
8
Change in Guerrero’s share of National Employment, 2003 to 2008
Source: UPAEP-CIIE and SINTONIA; Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business Schol; Richard Bryden, Project Director. Contributions by Prof. Niels
Ketelhohn.Copyright © 2011 Professor Michael E. PorterMexico cluster Mapping - Rich Bryden
Employees 3,000 =
Overall change in the Guerrero Share of
Mexican Employment : 0,2 %
Guerrero Overall Share
of Mexican Employment: 2,1 %
Processed Food
Education and Knowledge Creation
Transportation and Logistics
Building Fixtures, Equipment and Services
Heavy Construction Services
Distribution Services
Apparel
Financial Services
Furniture
Entertainment
Publishing and Printing
Business Services
Forest Products
Construction Materials
Prefabricated Enclosures
Information Technology
Footwear
Chemical Products
Heavy Machinery
Agricultural Products
Metal Manufacturing Plastics
Analytical InstrumentsAutomotive
Production Technology
Biopharmaceuticals
0.00%
0.50%
1.00%
1.50%
2.00%
-0.50% -0.30% -0.10% 0.10% 0.30% 0.50% 0.70% 0.90% 1.10%
Graph 1: Traded Cluster Composition of the Guerrero Economyby Employment
Gu
err
ero
’s n
ati
on
al
em
plo
ym
en
ts
ha
re, 2
00
8
Change in Guerrero’s share of National Employment, 2003 to 2008
Source: UPAEP-CIIE and SINTONIA; Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business Schol; Richard Bryden, Project Director. Contributions by Prof. Niels
Ketelhohn.Copyright © 2011 Professor Michael E. PorterMexico cluster Mapping - Rich Bryden
Employees 3,000 =
Overall change in the Guerrero Share of
Mexican Employment : 0,2 %
Guerrero Overall Share
of Mexican Employment: 2,1 %
Hospitality and Tourism
Power Generation and Transmission
Financial Services
Publishing and Printing
Distribution Services
Information Technology
Furniture
Jewelry and Precious Metals
Construction Materials
Fishing and Fishing ProductsAgricultural Products
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
4.00%
4.50%
-1.50% -1.00% -0.50% 0.00% 0.50% 1.00%
Graph 2: Traded Cluster Composition of the Guerrero Economyby Payroll
Gu
err
ero
's n
ati
on
al
pa
yro
ll s
ha
re, 2
00
8
Change in Guerrero’s share of National Payroll, 2003 to 2008
Source: UPAEP-CIIE and SINTONIA; Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business Schol; Richard Bryden, Project Director. Contributions by Prof. Niels
Ketelhohn.Copyright © 2011 Professor Michael E. PorterMexico cluster Mapping - Rich Bryden
Payroll 100 Million =
Overall change in the Guerrero Share of
Mexican Payroll : 0.09%
Guerrero Overall Share of Mexican
Payroll: 0,8 %
Processed FoodEducation and Knowledge
Creation
Heavy Construction Services
Transportation and Logistics
Financial Services
Publishing and Printing
Business Services
Entertainment
Apparel
Building Fixtures, Equipment and Services
Chemical Products
Heavy Machinery
Forest ProductsPlastics
Footwear
Leather and Related Products
Metal ManufacturingMedical Devices
Textiles
Sporting, Recreational and Children's Goods
0.00%
0.10%
0.20%
0.30%
0.40%
0.50%
0.60%
0.70%
0.80%
0.90%
-0.15% -0.10% -0.05% 0.00% 0.05% 0.10% 0.15% 0.20%
Graph 2: Traded Cluster Composition of the Guerrero Economyby Payroll
Gu
err
ero
's n
ati
on
al
pa
yro
ll s
ha
re, 2
00
8
Change in Guerrero’s share of National Payroll, 2003 to 2008
Source: UPAEP-CIIE and SINTONIA; Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business Schol; Richard Bryden, Project Director. Contributions by Prof. Niels
Ketelhohn.Copyright © 2011 Professor Michael E. PorterMexico cluster Mapping - Rich Bryden
Payroll 100 Million =
Overall change in the Guerrero Share of
Mexican Payroll : 0.09%
Guerrero Overall Share of Mexican
Payroll: 0,8 %
Power Generation and Transmission
Hospitality and Tourism
Transportation and Logistics
Heavy Construction Services
Information Technology
Fishing and Fishing Products
Entertainment
Jewelry and Precious Metals
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
4.00%
4.50%
5.00%
-6.00% -5.00% -4.00% -3.00% -2.00% -1.00% 0.00% 1.00% 2.00%
Graph 3: Traded Cluster Composition of the Guerrero Economyby Value Added
Gu
err
ero
's n
ati
on
al
va
lue
ad
ded
sh
are
, 2
00
8
Change in Guerrero’s share of National value added, 2003 to 2008
Source: UPAEP-CIIE and SINTONIA; Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business Schol; Richard Bryden, Project Director. Contributions by Prof. Niels
Ketelhohn.Copyright © 2011 Professor Michael E. PorterMexico cluster Mapping - Rich Bryden
Value Added $1 billion =
Overall change in the Guerrero Share of
Mexican Value Added : -0,2 %
Guerrero Overall Share of Mexican
Value Added: 0,7 %
Processed Food
Transportation and Logistics
Financial Services
Heavy Construction Services
Information Technology
Education and Knowledge Creation
Distribution Services
Entertainment
Business Services
Publishing and Printing
Building Fixtures, Equipment and Services
Furniture
Apparel
Construction Materials
Textiles
Chemical Products
Heavy Machinery
Forest Products
Plastics
Leather and Related Products
Sporting, Recreational and Children's Goods
Footwear
Metal Manufacturing0.00%
0.10%
0.20%
0.30%
0.40%
0.50%
0.60%
0.70%
0.80%
0.90%
-0.80% -0.60% -0.40% -0.20% 0.00% 0.20% 0.40% 0.60% 0.80%
Graph 3: Traded Cluster Composition of the Guerrero Economyby Value Added
Gu
err
ero
's n
ati
on
al
va
lue
ad
ded
sh
are
, 2
00
8
Change in Guerrero’s share of National value added, 2003 to 2008
Source: UPAEP-CIIE and SINTONIA; Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business Schol; Richard Bryden, Project Director. Contributions by Prof. Niels
Ketelhohn.Copyright © 2011 Professor Michael E. PorterMexico cluster Mapping - Rich Bryden
Value Added $1 billion =
Overall change in the Guerrero Share
of Mexican Value Added : -0,2 %
Guerrero Overall Share of Mexican
Value Added: 0,7 %
Apparel
Textiles
Power Generation and Transmission
Oil and Gas Products and Services
Heavy Machinery
Forest Products
Agricultural ProductsConstruction Materials
Information Technology
Medical Devices0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
7.00%
8.00%
-2.00% -1.00% 0.00% 1.00% 2.00% 3.00%
Graph 1: Traded Cluster Composition of the Hidalgo Economyby Employment
Hid
alg
o’s
na
tio
nal
em
plo
ym
en
ts
ha
re, 2
00
8
Change in Hidalgo’s share of National Employment, 2003 to 2008
Source: UPAEP-CIIE and SINTONIA; Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business Schol; Richard Bryden, Project Director. Contributions by Prof. Niels
Ketelhohn.Copyright © 2011 Professor Michael E. PorterMexico cluster Mapping - Rich Bryden
Employees 2,000 =
Overall change in the Hidalgo Share of Mexican
Employment : 0,2 %
Hidalgo Overall Share of Mexican
Employment: 1,7 %
Processed Food
Heavy Construction Services
Education and Knowledge Creation
Building Fixtures, Equipment and Services
Hospitality and Tourism
Metal Manufacturing
Transportation and Logistics
Business Services
Chemical Products
Furniture
Distribution Services
Entertainment
Construction Materials
Fishing and Fishing Products
Automotive
Publishing and PrintingFinancial Services
Biopharmaceuticals
Plastics
Prefabricated Enclosures
Information Technology
Leather and Related Products
Production Technology
Jewelry and Precious Metals
Motor Driven Products
Footwear
Analytical Instruments
Sporting, Recreational and Children's Goods
Medical Devices
Lighting and Electrical Equipment0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
-0.50% -0.30% -0.10% 0.10% 0.30% 0.50% 0.70% 0.90%
Traded Cluster Composition of the Hidalgo Economyby Employment
Hid
alg
o’s
na
tio
nal
em
plo
ym
en
ts
ha
re, 2
00
8
Change in Hidalgo’s share of National Employment, 2003 to 2008
Source: UPAEP-CIIE and SINTONIA; Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business Schol; Richard Bryden, Project Director. Contributions by Prof. Niels
Ketelhohn.Copyright © 2011 Professor Michael E. PorterMexico cluster Mapping - Rich Bryden
Employees 2,000 =
Overall change in the Hidalgo Share of
Mexican Employment : 0,2 %
Hidalgo Overall Share
of Mexican Employment: 1,7 %
Oil and Gas Products and Services
Power Generation and Transmission
Apparel
Heavy Construction Services
Processed Food
TextilesHeavy Machinery
Metal Manufacturing
Agricultural Products
Building Fixtures, Equipment and Services
Construction Materials
Forest Products
Information TechnologyEntertainment
Production Technology
Medical Devices-0.30%
0.70%
1.70%
2.70%
3.70%
4.70%
5.70%
6.70%
7.70%
-2.20% -1.70% -1.20% -0.70% -0.20% 0.30% 0.80% 1.30% 1.80% 2.30%
Graph 2: Traded Cluster Composition of the Hidalgo Economyby Payroll
Hid
alg
o's
na
tio
nal
pa
yro
ll s
ha
re, 2
00
8
Change in Hidalgo’s share of National Payroll, 2003 to 2008
Source: UPAEP-CIIE and SINTONIA; Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business Schol; Richard Bryden, Project Director. Contributions by Prof. Niels
Ketelhohn.Copyright © 2011 Professor Michael E. PorterMexico cluster Mapping - Rich Bryden
Payroll 200 Million =
Overall change in the Hidalgo
Share of Mexican Payroll : 0,1%
Hidalgo Overall Share of Mexican
Payroll: 1,2 %