TECH TRENDS DISRUPTING MARKETINGHow technology is changing the way we reach buyers.
I AM A MARKETER.Content & Brand Management at OpenView Venture Partners Previously in Marketing at HubSpot
rchurt@ openview.vc/socialsummitkeynote
WELCOME
WELCOME
87% always
connected
70% of the worldwide smartphone sales by
2030
we are what we
wearables
not so smart car
smart carnot so
rethink what it means
to be smart
connected? whats
Note: Images not drawn to scale.
Note: Images not drawn to scale.
Note: Images not drawn to scale.
Note: Images not drawn to scale.
Note: Images not drawn to scale.
Note: Images not drawn to scale.
1. Its machine-to-machine communication; 2. Its built on cloud computing and networks of data-gathering sensors; 3. Its mobile, virtual, and instantaneous connection; 4. Its going to make everything in our lives from streetlights to seaports smart.
1. Its machine-to-machine communication; 2. Its built on cloud computing and networks of data-gathering sensors; 3. Its mobile, virtual, and instantaneous connection; 4. Its going to make everything in our lives from streetlights to seaports smart.
1. Its machine-to-machine communication; 2. Its built on cloud computing and networks of data-gathering sensors; 3. Its mobile, virtual, and instantaneous connection; 4. Its going to make everything in our lives from streetlights to seaports smart.
1. Its machine-to-machine communication; 2. Its built on cloud computing and networks of data-gathering sensors; 3. Its mobile, virtual, and instantaneous connection; 4. Its going to make everything in our lives from streetlights to seaports smart.
Note: Images not drawn to scale.
Note: Images not drawn to scale.
Note: Images not drawn to scale.
marketers make experiences
we make
magic!
Predictive recommendations will help you step into the future.
data for personalized messaging
behavioral analytics at scale
1. Are we there for customers in the moments they need us?
2. Are we gathering the right data and insights and getting smarter and better with each customer interaction?
3. Are we embracing speed as a value in everything we do?
1. Are we there for customers in the moments they need us?
2. Are we gathering the right data and insights and getting smarter and better with each customer interaction?
3. Are we embracing speed as a value in everything we do?
1. Are we there for customers in the moments they need us?
2. Are we gathering the right data and insights and getting smarter and better with each customer interaction?
3. Are we embracing speed as a value in everything we do?
my wish
Make each consumer interaction better than the last!
Q A +
THANK YOU! rchurt@
openview.vc/socialsummitkeynote