• Telemarketing
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Direct marketing - Telemarketing
1 Another common form of direct marketing is telemarketing, in which marketers
contact customers by phone. The primary benefit to businesses is increased lead
generation, which helps businesses increase sales volume and customer base. The most successful telemarketing service
providers focus on generating more "qualified" leads that have a higher
probability of getting converted into actual sales.https://store.theartofservice.com/the-telemarketing-toolkit.html
Direct marketing - Telemarketing
1 In the United States, the National Do Not Call Registry was created in 2003 to offer consumers a choice whether to receive telemarketing calls at home. The FTC
created the National Do Not Call Registry after a comprehensive review of the
Telemarketing Sales Rule (TSR). The do-not-call provisions of the TSR cover any
plan, program, or campaign to sell goods or services through interstate phone calls.
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Direct marketing - Telemarketing
1 Further, a consumer who does not wish to receive further prerecorded telemarketing calls can “opt out” of
receiving such calls by dialing a telephone number (required to be
provided in the prerecorded message) to register his or her do-
not-call request
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Telemarketing
1 Telemarketing has come under fire in recent years, being viewed as an annoyance by
many.
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Telemarketing - History
1 The term telemarketing was first used extensively in the late 1970s to
describe Bell System communications which related to
new uses for the outbound Wide Area Telephone Service|WATS and inbound Toll-free telephone number|Toll-free
services.
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Telemarketing - Categories
1 The two major categories of telemarketing are Business-to-business and Business-to-
consumer.
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Telemarketing - Procedure
1 Telemarketing may be done from a company office, from a call centre, or
from Homesourcing|home. It may involve a live operator voice broadcasting which is most
frequently associated with political messages.
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Telemarketing - Procedure
1 An effective telemarketing process often involves two or more calls. The
first call (or series of calls) determines the customer’s needs.
The final call (or series)
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Telemarketing - Procedure
1 charitable trust|Charitable organizations, alumni associations, and political party|
political parties often use telemarketing to solicit donations. Marketing research
companies use telemarketing techniques to survey the prospective or past customers of a client’s business in order to assess market
acceptance of or satisfaction with a particular product, service, brand, or
company. Public opinion polls are conducted in a similar manner.
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Telemarketing - Procedure
1 Telemarketing techniques are also applied to other forms of electronic
marketing using e-mail or fax messages, in which case they are frequently considered spamming|
spam by receivers.
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Telemarketing - Negative perceptions and criticism
1 Telemarketing is often criticized as an Business ethics|unethical business practice due to the perception of high-pressure sales techniques
during unsolicited calls
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Telemarketing - Negative perceptions and criticism
1 Telemarketing calls are often considered an annoyance, especially when they occur during the dinner
hour, early in the morning, or late in the evening
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Telemarketing - Negative perceptions and criticism
1 In response some telemarketing companies have filed lawsuits against these portals
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Telemarketing - Negative perceptions and criticism
1 A recent trend in telemarketing is to use robocalls: automated telephone calls that use both computerized autodialers and computer-
delivered pre-recorded messages in a sales pitch. These often include intentionally
deceptive tactics, with computer recorded messages saying things like Don't panic but this
is your final notice or We have already attempted to contact you through the mail.
These messages are often outright lies, intended to incite concern or fear in the
potential customer.
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Telemarketing - Regulations
1 In some countries telemarketing is subject to regulatory and legislative controls related to consumer privacy and consumer protection|protection.
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Telemarketing - United States of America
1 It is not known exactly when, or possibly if telemarketing officially
became legal in the United States of America.
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Telemarketing - United States of America
1 The FCC derives regulatory authority from the TCPA, adopted as CFR
64.1200 and the Telemarketing and Consumer Fraud and Abuse
Prevention Act, 15 U.S.C
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Telemarketing - United States of America
1 Telemarketing corporations and trade groups challenged this as a violation of commercial speech rights.Miller,
Jacqui Brown
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Telemarketing - United States of America
1 Companies that use telemarketing as a sales tool are governed by the United States Federal regulations outlined in the TSR (amended on
January 29, 2003 originally issued in 1995) and the TCPA
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Telemarketing - United States of America
1 Telemarketing techniques are increasingly used in political
campaigns. Because of free-speech issues, the laws governing political phone calls are much less stringent than those applying to commercial messages. Even so, a number of states have barred or restricted
political robocalls.
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Telemarketing - United States of America
1 The National Do Not Call Registry has helped to substantially curb
telemarketing calls to landlines and has also helped with the increasing
trend for telemarketer to target mobile phones
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Telemarketing - Canada
1 In Canada, telemarketing is regulated by Government of Canada|Federal
Government, specifically handled by Canadian Radio-television and
Telecommunications Commission.
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Telemarketing - Australia
1 Telemarketing in Australia is restricted by the Australian Federal
Government and policed by the Australian Communications and
Media Authority (ACMA). Australian Federal legislation provides for a
restriction in calling hours for both Research and Marketing calls. ACMA.
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Telemarketing - Australia
1 however any organisation that is instructed by the recipient of a
telemarketing call, not to call that number again, is legally obliged to
comply, and must remove the phone number from the organisations
calling list(s).
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Telemarketing - Australia
1 Inbound telemarketing is another major industry. It involves both live operators and IVR—Interactive Voice Response. IVR is also known
as audiotext or automated call processing. Usually, major television campaigns and
advertisers use toll-free telephone number that are answered by IVR service bureaus. Such
service bureaus have the technology and call capacity to process the large amounts of
simultaneous calls that occur when an toll-free telephone number is advertised on television.
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Telemarketing fraud
1 'Telemarketing fraud' is fraudulent selling conducted over the phone. It most often targets the poor and elderly. Common types include:
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Telemarketing fraud
1 *Cold calling and charging for services which could be obtained
free of charge. For example, in the UK, offering to put people on a Do not call register protecting against telemarketing calls, when the only legally enforced register is the free
Telephone Preference Service.
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Telemarketing fraud
1 *Another form of telemarketing fraud: Fraud artists have been recently observed performing
confidence games on consumers over the telephone
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Comwave - Telemarketing Issue
1 In April 2013, Comwave Telenetworks paid a $100,000 fine by the CRTC. The fine was a result
of 33 calls made between April 1, 2011, and March 18, 2013 to people who had registered their phone numbers on the do-not-call list by independent telemarketers hired by Comwave.
The company has voluntarily agreed to stop telemarketing and report any customer
complaints it to the regulator yearly.http://www.ctvnews.ca/business/comwave-fined-100-000-for-breaking-telemarketing-rules-
1.1222649
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Caller ID - Telemarketing
1 Telemarketing organisations often
spoof caller ID
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Opt-out - Telemarketing
1 The U.S. Federal Government created the United States National Do Not Call Registry|National Do Not Call
Registry to reduce the telemarketing calls consumers receive at home.
Initially numbers listed on the registry were due to be kept for five
years but will now remain on it permanently due to the Do-Not-Call
Improvement Act of 2007, which became law in February 2008.
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Opt-out - Telemarketing
1 Canada's National Do Not Call List operates an opt-out list which allows consumers to register their wishes
not to have telemarketing calls. Charities, newspapers, and pollsters are exempt although each of these is required to keep their own do not call list that consumers can be added to
at their request.
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Direct response marketing - Telemarketing
1 Further, a consumer who does not wish to receive further prerecorded telemarketing calls can opt out of receiving such calls by dialing a
telephone number (required to be provided in the prerecorded
message) to register his or her do-not-call request
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Direct marketing association - Telemarketing legislation
1 The United States National Do Not Call Registry, went into effect in 2003. Under the
law, it is illegal for telemarketers to call anyone who has registered themselves on the list. After the list had operated for one
year, over 62 million people had signed up.http://www.ftc.gov/opa/2004/06/dncanny.htm The telemarketing industry opposed the creation of the list, but most telemarketers have complied with the law and refrained from calling people who are on the list.
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Telemarketing and Consumer Fraud and Abuse Prevention Act
1 The 'Telemarketing and Consumer Fraud and Abuse
Prevention Act' is federal legislation in the United States aimed at protecting consumers from
telemarketing deception and abuse.
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Maury (TV series) - Internship Promoting and Telemarketing
1 Maury also encourages viewers to call in for on-line polls, promising
that they will receive valuable offers upon doing so. Callers are generally
prompted to participate in a telemarketing purchase or in some cases sign up for a pyramid scheme or a Get-rich-quick scheme|Get rich
quick program.
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