facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 1
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 2
#10smQ www.tweetchat.com
Hashtag – tweet, tweet!Hashtag – tweet, tweet!
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 3
Replay video + MP3 audio + slidesBe sure to register at:
◦www.marismith.com/smwebinar
Replay accessReplay access
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 4
Bubbly Scottish-Canadian! Relationship + Internet = Social Media! “The Pied Piper of Facebook”
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 5
…is maturing as an “industry.”GROWING demand for educated and experienced professionals.
Social Media…Social Media…
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 6
Ten QualitiesTen Qualities
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 7
Quality #1Quality #1
Humility.
Do the “ego check” (“gut check”).
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 8
@equalman@scottmonty@shashib
…and who would you add?
Be humble, like…Be humble, like…
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 9
PASSION!
Quality #2Quality #2
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 10
@garyvee
…and who would you add?
Fire up your passion, Fire up your passion, like…like…
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 11
An INCLUSIVE attitude.
Non-competitive. Recommend and endorse peers.
◦RT, comment on blogs, etc. Treat others as equals.
Quality #3Quality #3
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 12
@jaybaer@briansolis@jowyang
…and who would you add?
Be inclusive, like…Be inclusive, like…
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 13
ENGAGING.
Responsive to their community. Care deeply about others and it really
shows.
Quality #4Quality #4
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 14
@guykawasaki@ekaterina@pammktgnut
…and who would you add?
Be very engaging, like…Be very engaging, like…
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 15
Deep NICHE knowledge.
PLUS, a breadth of industryknowledge.
Willingly share their knowledgeand answer questions.
Quality #5Quality #5
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 16
@linkedinexpert@kanter@prsarahevans@stevegarfield@johnhaydon
…and who would you add?
Own a niche, like…Own a niche, like…
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 17
A prolific CONTENT producer.
And a prolific content curator. “OPC” = other people’s content.
Quality #6Quality #6
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 18
@marketingprofs@kikolani@simplyzesty@krishnade
…and who would you add? (@mashable of course!)
Produce content, like…Produce content, like…
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 19
Always adding VALUE.
Useful content. PLUS, they are discerning in what they
say. Encourage others. Great listeners.
Quality #7Quality #7
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 20
@markwschaefer@brandyou@nancymyrland@lorirtaylor
…and who would you add?
Add value, like…Add value, like…
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 21
100% CONSISTENT.
Regular content. Daily engagement. Branding across all platforms. Reliable.
Quality #8Quality #8
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 22
@guykawasaki@dannybrown@marketingprofs
…and who would you add?
Be consistent, like…Be consistent, like…
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 23
A true LEADER.
Proactively build community.
Quality #9Quality #9
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 24
@pistachio (@oneforty)@charleneli (@altimetergroup)@lizstrauss (@sobcon)@mike_stelzner (@smexaminer)@emom (mommy bloggers)
…and who would you add?
Lead, like…Lead, like…
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 25
A PROVEN track record.
They didn’t just hang a shingle and call themselves an expert.
They have “earned the right” to be a Superstar!
Quality #10Quality #10
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 26
@briansolis@chrisbrogan@jasonfalls…and everyone mentioned previously!
…and who would you add?
Have a track record, like…Have a track record, like…
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 27
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 28
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 29
Social Media Professionals Training Program
www.mentorwithmari.com
Use discount codes:mwmsave or vipsave
Register today:Register today:
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 30
What you can expect:What you can expect:
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 31
Write on Mari’s Facebook wall:www.facebook.com/marismithTweet Mari: @marismithSubscribe to Mari’s blog:
www.marismith.com