10+ reasons why clothing and accessories brands should use Outdoor
Outdoor offers a way to bring the brand to life in full colour
• Large and small format posters can really illustrate a fashion brand in the best possible light
• Outdoor can set off the look of a clothing brand where it counts: on the streets
The quality of the medium reflects the quality of the product
• Premium plant for premium products
• Large format sites deliver an enormous showcase for impact and recognition
“Out” is where most people want to be seen with their clothes and accessories
• Placing clothing and accessory advertising in an out of home context makes sense
• It’s where people will most care about being seen in them
Outdoor offers a premium canvas to display the product at its creative best
• A range of sites lend themselves as glamour branding vehicles
• Prestige creative impact can show off the product in the best possible way - the outdoor equivalent of Vogue magazine
Outdoor is highly efficient in targeting a specific audience
• Outdoor can be used to seek out and deliver the relevant target audience
• Teenage girls, students, business travellers, gym members, mall visitors, commuters, holiday makers...
Outdoor is the best visual medium to leave a lasting brand impression
• Outdoor gets noticed: it’s the only life size scale or bigger medium
• It’s the best branding medium with the strongest visual presence
• Quality presentation enhances the image for fashion and accessory brands
Accompanied shopping: outdoor tracks the consumer’s journey
• Outdoor places shopping ideas in close proximity to the point of purchase
• Many a purchase is decided on the day rather than by shopping list
• It’s never too late to place a recent branded message in front of shoppers
Shopping malls: the latest frontier for fashion brands
• Outdoor reaches people very effectively on the streets
• It’s now just as effective in the shopping mall
• Digital signs in malls allow you to showcase your brands in motion
Proven effective for fashion brands
• Outdoor works brilliantly to keep fashion brands in the public eye
• Case study results are many and varied across a range of outdoor formats
Word of mouth: outdoor audience most likely to influence others about fashion
Source: CBS Outdoor, TGI Media Neutral quintiles 2010
“Heavy” quintile is the 20% of the media audience who consume that medium most, ie the most typical consumer of that medium
Adult 000’s
Leading fashion advertisers trust Outdoor
Top spending 50 fashion advertisers in outdoor
(average spend £129K)Tesco, Adidas, Nike, Pandora jewellery, Puma, Skechers, Giorgio Armani, Levi Strauss, Fitflop, Chanel, LVMH watches, New Look, Umbro, Diesel, Hi Tec, G-Star, Fila, Storm watches, Also shoes, Swatch, WL Gore, Seiko, Dolce & Gabbana, North Face, Oris Uk, Footlocker, Tommy Hilfiger, JD Sports, Folli Follie, La Senza, Wrangler, Calvin Klein fashions, Benetton, Banana Republic, Target brands, Arcadia, Slater Menswear, Converse, Radley & Co, Maidenform, Helly Hansen, Intimissimi, Wardrobe Treorchy, Forever 21, Antony Morato, Eveden, Bulova, Triumph International, Casio, Masai GB, Rox Jewellery, Swarovski, Marks&Spencer, De Rigo, Chantelle Lingerie, Donna Karan, Pepe UK
Source: Nielsen Media Research
