FOR ENTREPRENEURS & MARKETERS
THE! ! MOST!
LET’S START WITH...
WHY YOU NEED METRICS
BUSINESS
TRACKING YOUR METRICS
YOUR
DRAMATICALLY
RESULTS
IMPROVE
WILL!
have to say about EXPERTS
What do the
metrics &
dashboards?
Good marketers MEASURE.!
Metrics are critical to ensuring that your marketing is aligned
with your business objectives.
SETH GODIN
“
”
PETER DRUCKER
IF YOU CAN’T!MEASURE IT, !YOU CAN’T !IMPROVE IT.!
“
”!
COMPANIES TRACKING THEIR METRICS IN DASHBOARDS REALIZE:
YEAR-OVER-YEAR
THAN THOSE WHO DON’T.
YEAR-OVER-YEAR
&
MEASURE
EVERYTHING OF SIGNIFICANCE.
ANYTHING THAT IS
IMPROVES.
MEASURED AND WATCHED,
Bob Parsons
“
”!
you will
Never achieve
SUCCESS YOU WANT
TRACK YOUR METRICS,
THE BOTTOM LINE
IF YOU CHOOSE NOT TO
THE
SO WHICH METRICS SHOULD YOU TRACK?
FOR ENTREPRENEURS & MARKETERS
THE! ! MOST!
1. CONTRIBUTION MARGIN
SALES MINUS VARIABLE COSTS
CONTRIBUTION MARGIN =
*VARIABLE COSTS INCLUDE COGS, ADVERTISING, REFUNDS, COMMISSIONS, ETC.
*
1. CONTRIBUTION MARGIN
CONTRIBUTION MARGIN IS A GREAT INDICATOR OF THE
OVERALL HEALTH OF YOUR BUSINESS
2. TOTAL SALES
SECONDARILY, ASSESS SALES BY:
• AFFILIATE • REGION • PRODUCT, ETC.
3. EARNINGS PER CLICK
YOU CAN OUT-ADVERTISE YOUR COMPETITORS AND DOMINATE WHEN YOU GENERATE THE HIGHEST EPC IN YOUR MARKET,
4. ADVERTISING COST VS. REVENUE PER SALE
THE RELATIONSHIP BETWEEN MEASURE THIS
IS WHAT’S CRITICAL SPOT TRENDS AND FIX PROBLEMS AD COSTS AND SALES DAILY, WEEKLY & MONTHLY TO
5. TOTAL EMAIL SALES
but this one sums it all up OPENS, OPEN RATES, CLICKS, CLICK THROUGH RATES, AND EARNINGS PER CLICK…
YOU SHOULD ALSO LOOK AT
6. TOP REVENUE GENERATING EMAILS
THEN SEND THEM AGAIN AND CRAFT MORE LIKE THEM
ALWAYS HAVE A RUNNING LIST OF YOUR TOP PRODUCING EMAILS. THEN, ANALYZE YOUR WINNING EMAILS TO UNDERSTAND WHY THEY WORKED.
7. REFUNDS
MEASURING AND DECREASING REFUNDS IS ONE OF THE EASIEST & FASTEST WAYS TO BOOST YOUR PROFITS
8. BILLING FAILURES
SO YOU CAN IMPLEMENT STRATEGIES TO REDUCE THIS LOSS TRACK HOW OFTEN CUSTOMER & PROSPECTIVE CUSTOMER PAYMENTS ARE DECLINING,
9. WEBSITE VISITORS
THERE IS GENERALLY A HIGH CORRELATION BETWEEN
SO TRACK & IMPROVE THIS KEY METRIC THE NUMBER OF WEBSITE VISITORS & SALES,
10. VISITS & SALES FROM SOCIAL MEDIA
DO NOT INVEST IN SOCIAL MEDIA IF YOU CANNOT TRACK RESULTS SUCH AS
WEBSITE VISITS, LEADS, AND SALES
11. SALES TEAM CONVERSION FUNNEL
ASSESS EACH INDIVIDUAL SALES REP
TO IDENTIFY WHERE HIS OR HER PERFORMANCE CAN BE IMPROVED
12. CLIENT RETENTION
KEEPING CLIENTS LONGER DRAMATICALLY IMPROVES PROFITABILITY
13. EMAIL LIST SIZE
YOUR EMAIL LIST IS A KEY BUSINESS ASSET THAT SHOULD
ALWAYS BE GROWING
14. NUMBER OF LEADS/CUSTOMERS
LEADS AND CUSTOMERS ARE
THE LIFEBLOOD OF YOUR BUSINESS
15. LIFETIME CUSTOMER VALUE
BOOSTING LIFETIME CUSTOMER VALUE MAXIMIZES PROFITS, AND UNDERSTANDING LCV ALLOWS YOU TO OPTIMIZE YOUR ADVERTISING,
AS YOU KNOW PRECISELY HOW MUCH YOU CAN SPEND TO ACQUIRE A CUSTOMER
Now that you know WHICH
metrics to track,
The next step is
HOW to figure out
to track them
AUTOMATICALLY TRACK YOUR KEY METRICS TODAY THERE ARE DASHBOARDS THAT
CHECK IT
THE OPTIMAL DASHBOARD
TO ALL THE SYSTEMS YOU ALREADY USE AUTOMATICALLY CONNECTS
AND HUNDREDS MORE
SO YOUR METRICS ARE…
AND THERE’S
ZERO!
DISPLAYED IN REAL TIME ALWAYS UP-TO-DATE
MANUAL DATA ENTRY
WELCOME TO
OUR WORLD OF METRICS
WE AT GUIDING METRICS CAN
CLICK TO WATCH YOUR FREE DEMO VIDEO
SPECIFICALLY FOR YOUR BUSINESS
CUSTOM-BUILDAN AUTOMATED DASHBOARD
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LET’S STAY IN TOUCH
[email protected] (800) 476-0423
DAVE LAVINSKY
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TRACK THEIR METRICS?CLICK TO SHARE
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[email protected] (800) 476-0423
DAVE LAVINSKY