The Product FormulaThe 3 rules behind
the most successful products
scmoatti.com | [email protected] | @scmoatti
About SC Moatti
• Founding Partner @ Mighty Capital
• Founder @ Products That Count
• Board member @ Opera software
• Bestselling author, lecturer @ Stanford B-school
• Prior: exec @ Facebook, Nokia & EA, Stanford MBA, MS in EE
The consumer journey
Product/market fit
The 50 shades of product/market fit
Focusing design elements (efficiency)OnboardingSingle-taskNavigation
PerformanceGesture
Expanding design elements (wow)
PullPush
Beauty and efficiency: the thumb test
Beauty and wow: the mom test
The essence of mobile: identity + context
Meaning and personalization: forming bonds
Meaning and community: norms & rituals
Internal and external filters
From mad men to math men
From mad men to math men
Source: VentureBeat, 2015.
Tools are proliferating
The art & science of growth
The mobile growth model
• Define success
• Map your funnel
• What if I told you….
There is no funnel
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3X tool: shortcut
Becoming mobile-first is a cultural transformation
The cost of a mistake before mobile
LOW HIGH
The cost of a mistake after mobile
LOW HIGH
Selective insulation
Case study @ Facebook: notifications
Notification platform: centralized with mobile team
Notifications content: owned by each product team (aka vertical)
Messaging: independent team (WhatsApp)