The Age of the Customer
www.revenueriver.co
@revenueriver
How Consumer Behavior has shifted,
and how you can take advantage
If you don’t understand how your customers
behave you’ll want to pay attention
Reaching your customers has never been so difficult
Image: reddit
has forever changed the way your customers make buying decisions
The rise of digital media
are Millennials to blame
for the massive shift in Consumer Behavior?
12.4 million people 55 & olderjoined Facebook in 2014, an 80.4% increase!
Millennials aren’t the only ones using
digital media
Source: International Business Times
where do people spend their time online?
over 5.9 million searches onpeople search for everything….
Image: Google
Every Day!
how do people spend their time online?
they’re on the GO,
everyone’s in a hurry
the average American spends almost 2 hours per day on a mobile device
:Search Engine Journal
so they’re spending more time on mobile devices
42% of US adults own a tablet computer-Pew Research Center
How does this translate to brick & mortar?
89% of US internet users search online before they make a purchase, even when the purchase is made at a local business
- HubSpot
so…what to do with all of this?
I can read your mind
“We should be online!
Let’s get I.T. to manage our website and Interns to manageFacebook and Twitter!”
problem:
you’re not ready for people to find you online and yourteam doesn’t have the skills
before you jump in…
you have to build the foundation
how to reach and
attract customers
in a
mobileworld
build a website that showcases your business
target new customers on Google
with sound SEO strategy
publish blog articles that inform your customers
use social media to build and engage a community
use email to send news, offers, and promotions to your customers
everything needs to work together
results: some people will find you instead of
your competition
they’ll tell their friends
they’ll keep coming back
you’ll jump for joy
Image: Greg L. Jones
want to learn more?
www.revenueriver.co
@revenueriver