The Agri SA Value Proposition
The Agri SA Value PropositionOrganisational overview
2018
1
The Agri SA Value Proposition
Vision
Unity about Agriculture
Mission
Agri SA promotes the development, profitability,
stability and sustainability of primary agriculture in
South Africa by means of its involvement and input
on national and international policy and the
implementation thereof.
2
The Agri SA Value Proposition
Biggest Representative Bodyin Agriculture
3
The Agri SA Value Proposition
Farmers representedin each province
4
The Agri SA Value Proposition
Animal Production
Milk Producers’ Organisation, National Wool Growers Association of South Africa, Red Meat Producers’
Organisation, South African Mohair Growers’ Association, South African Ostrich Business Chamber, South African
Pork Producers’ Organisation, Wildlife Ranching SA, Aquaculture SA
Horticulture
Banana Growers’ Association of South Africa, Canning Fruit Producers’ Association, Dried Fruit Technical Services,
South African Garlic Growers’ Association, South African Nursery Association, South African Subtropical Growers’
Association, South African Table Grapes Non-Profit Company, Tomato Producers’ Organisation Growers’, Vinpro
Non-Profit Company, South African Rooibos Council, Macadamias South Africa
Agronomy
Cotton SA, Dry Bean Producers’ Organisation, Forestry South Africa Medium Growers Group, Grain SA, South Africa
Cane Growers’ Association, Tobacco Institute of Southern Africa, South African Sugar Association
26 Commodity Organisations
5
The Agri SA Value Proposition
6
36 Corporate Members
6
The Agri SA Value Proposition
The Agri SA DifferenceA unique combination of deep sector-expertise and an unparalleled agri stakeholder network
7
The Agri SA Value Proposition
10 professional staff members
qualified in law, economics and
agronomyDEDICATED TO POLICY & RESEARCH
6 senior officials with
backgrounds in journalism,
consulting, marketing, media
relations and advocacy DEDICATED TO SERVICING MEMBERS
Largest agri NPO staff contingent in SA
8
The Agri SA Value PropositionTestimonials
“Yesterday I had an occasion to meet the leadership of Agri-SA
and I was pleasantly surprised to hear them say, we acknowledge
that colonialism was really bad for land ownership in our country,
apartheid was really terrible for land ownership our country and the
1913 Land Act was a really bad intervention in our country.
And they say, we want to correct the injustices of the past; we
would like to work with you to find ways in which we can correct
the injustices of the past.
Meaning that they have embraced the fact that we now have to
move forward with the land question.
They have embraced the fact that, yes, there is going to be change
in the way that land is owned in our country. so, those who would
have wanted to resist are now coming to terms with the fact that
we have to change; and change, we are going to because our
people want the wound that was inflicted on them to be healed;
and the only way we can heal this wound is to transform our land
ownership.
And that is going to ensure that we have stability in our country,
that we can move forward with greater stability in our economy and
we can move forward with our nation-building processes.”
President Cyril Ramaphosa
President’s Speech on EWC
in Parliament
22 August 2018
9
“Honourable Chairperson Before I deal with this year’s
budget allocation, I wish to re-iterate a warning I sounded
last year that we must refrain from politicising agriculture
and the challenges faced by both farmers and farmworkers
alike in the sector.
Recently we have observed in the media formations such as
the Afri-Forum spreading misinformation on global platforms
about a genocide on White people in South Africa arising
out of the current discourse on land. These claims are
without foundation and as such must be exposed. I wish to
take this opportunity to commend AgriSA for speaking out
against this misinformation campaign by Afri-Forum. AgriSA
have produced a report to the effect that claims of a White
genocide in South Africa are unsupported by evidence and
that farm murders in South Africa are actually on a 20-year
low. It is encouraging to observe that there are White South
Africans who will not let narrow opportunistic agendas to
derail serious attempts to find lasting solutions to challenges
experienced in the sector. This bodes very well for nation
building in our country and I would, once again, like to
commend AgriSA for its honesty and boldness.”
Senzeni Zokwana (MP) Minister
Budget Vote Speech Before
National Council of Provinces
(NCOP)
6 June 2018
The Agri SA Value Proposition
Dominantmedia voice
R37.7mEstimate Ad Value – Q4 2017
10
0 200 400 600 800 1000
Q2 2017
Q3 2017
Q4 2017
Q1 2018
Media Coverage Local Global
Source: Meltwater
The Agri SA Value Proposition
Leading market share in social media August 2018
Agri SA Agbiz TLU
Facebook 81,2%22 028
4,2%1 143
14,6%3 946
Twitter 70,5%11 939
29,5%4993 0
Instagram 100%3 159
0 0
LinkedIn 94,5%5882
5,5%345
0
11
The Agri SA Value Proposition
Active in the big issues
12
Land Audit
In the absence of a definitive national land audit, Agri SA took the initiative and commissioned a
comprehensive audit by Agri Development Solutions (ADS) in conjunction with Landbouweekblad.
The audit, which focused on agricultural land transactions between 1994 and 2016, enables Agri SA
and agriculture as industry to engage with stakeholders on relevant policy issues on a factual and
transparent basis.
Drought Fund
Agri SA initiated a concerted campaign to support farmers impacted by the severe drought conditions
experienced over the past several years. By the close of 2017 Agri SA channelled R17 million of
donations in cash, animal feed and logistical support to farmers and communities in need.
Transformation Report
The Agri SA membership spent R331 million on transformation in the 2016/17 financial year and
reached an estimated 108 307 beneficiaries, which includes 55 000 farmers. The survey report and
additional research gives the opportunity to critically identify challenges to transformation, of which a
shortage of capital is at the top of the list. The report is the first consolidated report on transformation
within agriculture.
The Agri SA Value Proposition
A platform for engagement
13
Corporate Chamber Annual Events
1 March 2018, Johannesburg
Chamber Meetings
Members are able to network
across sub-sectors, better
understand unique
circumstances of other
players in the value chain
and discuss sector-wide
policy issues
26 March 2018, Pretoria
Ad-hoc meetings
Drawing on a depth of
expertise, the chamber
organises special sessions
to enable in depth
discussions on priority
matter. In above, esteemed
Judge Gildenhuys unpacked
expropriation without
compensation
23 & 24 April 2018, Pretoria
Annual Conference
Transformation and Trade
was the theme of the 2018
Commodity and Corporate
Conference, with keynote
speakers including the
Tshwane Mayor and
Rabobank, and allowed for
engagement with key
stakeholders
12 & 13 October 2017, Muldersdrift
Annual Congress
The pre-eminent event within
agriculture, the Agri SA
Congress brings together the
key decisionmakers in the
sector ranging across
government, commerce and
civil society. Agri SA hosts
several nationally recognised
speakers at congress
The Agri SA Value Proposition
Centres of ExcellenceAt the centre of agri policy advocacy
14
The Agri SA Value Proposition
Economics and Trade
Activities
• Cutting-edge insight on macro trends and the authority on industry developments
• A specialist economic research unit that looks at potential impacts of policy on the agricultural sector
• The technical representative for agriculture at cross-sectoral policy negotiations
The team
Requier Wait, PhD
Head
Requier has a background in academia and professional consulting, and has worked on Economic Impact Assessments and Market Entry Studies. He has published in peer reviewed journals and presented his research at several conferences, locally and internationally. Requier holds a PhD in Economics from NWU.
Martina Benade
Economist
Martina has been with Agri SA’s Economics department for 30 years. She holds an Honours degree in Economics from NWU.
15
The Agri SA Value Proposition
Case study
Energy policy
The South African farming community face a twin energy threat to financial stability:
severe delays in diesel rebates, and tariff adjustments for electricity. Farmers already
have to contend with production challenges such as drought coupled with weak
commodity prices, and have relied on expedient diesel rebates for stable cash flows
through the season.
Fuel (diesel)
According to official data, the agricultural is entitled to an estimated R2,0 billion diesel
rebate per year, which of course represents a significant cost saving. Agri SA regularly
engages with SARS to raise delays and problems experienced by farmers, and
provided the National Treasury with inputs on how the system can be simplified to
ensure refunds can be processed accurately.
Electricity
The agricultural sector is a relatively small user of electricity, but given the geographic
spread, the cost of electricity provision to farms is relatively high. Agri SA actively
participates in NERSA’s public consultation process, by making written submissions as
well as presenting at NERSA’s public hearings.
16
The Agri SA Value Proposition
Natural Resources
Activities
• A dedicated unit focused on issues such as water rights and hydraulic fracking
• Close working relationship with relevant government departments to help inform and shape policy
• A credible representative for the broad interest group within the national environmental debate
The team
Janse Rabie
Head
Janse is an admitted attorney with two decades experience in natural resources and environmental law having practised in private and government, both locally and in several European jurisdictions. Janse holds a LL.M from UCT.
Gregory Smith
Natural Resource Officer: Water
Gregory volunteered at a municipality focusing on water treatment prior to joining Agri SA. He holds an Honours in Environmental and Water Science from UWC.
17
The Agri SA Value Proposition
Case study
Opposing exploration in bio-sensitive areas
18
In October 2017 the Department of Mineral Resources (DMR) granted environmental authorisations to
Rhino Oil and Gas Exploration South Africa (Rhino) for natural gas exploration across four provinces. The
areas affected by these authorisations spans across the Eastern Cape, Free State, North West and
KwaZulu-Natal provinces and measures approximately 2.4 million hectares. Environmental authorisation in
terms of the National Environmental Management Act (NEMA) is a prerequisite for granting exploration
rights for natural gas in terms of the Mineral and Petroleum Resources Development Act.
According to Rhino’s environmental consultants, SLR, the intended exploration activities will not include
any actual hydraulic fracturing at this stage. However, the current regulatory regime governing oil and gas
development in South Africa grants the holder of an exploration right the exclusive entitlement to apply for
and be granted a production right which may well ultimately result in full-scale fracking.
It is imperative that interested and affected parties participate in the decision-making processes on shale
gas development from the outset to ensure that meaningful input is given on this highly contentious and
divisive issue.
Agri SA maintains that given uncertainties relating particularly to water availability and water, soil and air
pollution, it cannot support government’s seeming intention to create a full-scale natural gas industry in
South Africa. Agri SA appealed the decision. The appeal has to date not been finalised.
Agri SA urges the public to participate and comment on each decision of the DMR to grant environmental
authorisations with respect to shale gas development that are presently pending throughout the country.
The Agri SA Value Proposition
Land
Activities
• Active part of policy and legislative negotiations on land and property rights
• Frequent amicus curiae for constitutional litigation on property rights (Sec 25)
• Legal research on a range of legislative and regulatory developments
The team
Annelize Crosby
Head
Annelize has over two decades experience in policy development and negotiation, and constitutional law research. She holds a LL.M from UP.
19
The Agri SA Value Proposition
Case study
Uys v Msiza
The compensation amount for a land claim in terms of the Labour Tenants Act was
disputed by the owner following a seemingly arbitrary deduction of R300 000 by the
Land Claims Court from the agreed upon R1,8 million. Government officials speedily
adopted the so-called “Msiza principle” to make similar deductions to other
compensation amounts.
The legal situation threatened to undermine equitable compensation for land claims,
and in turn the very sustainability of transformation in agriculture. Agri SA decided to join
the case given the broad application a ruling would have.
Agri SA consulted Senior Counsel and had to argue to join as amicus curiae (friend of
the court) in the Supreme Court of Appeal case, against the opposition of the state.
Having made the case, the court found in favour of Agri SA’s two arguments: the
starting position to determine a compensation amount must be market value, and no
arbitrary deductions may be made from the market value.
The ruling by the Supreme Court of Appeal sets a crucial precedent within land claims
jurisprudence. The nature and complexity of land claims guarantees that future litigation
will take place, so the precedent gives legal certainty on a significant point of
consideration.
Image
20
The Agri SA Value Proposition
Rural Safety
Activities
• A centralized unit to monitor and engage with national authorities on rural safety
• Continued crime intelligence and information sharing with membership
• Active resource support for specialized interventions through the Agri Securitas Trust Fund
The team
Kobus Visser
Director: Rural Safety and Provincial Affairs
Kobus joined Agri SA in 1986 and is responsible for Rural Safety, the Agri Securitas Trust Fund, as well as Agri SA’s Marketing and Communications. Kobus holds a MBA from the NWU.
21
The Agri SA Value Proposition
Case study
Agri Securitas Trust Fund
The indiscriminate brutality and damage inflicted by farm attacks require a level-headed
and sustainable response in order to protect the communities affected by this significant
problem. Given the geographical spread of farms and lack of resources on the side of
authorities, many farming communities are vulnerable to becoming hotbeds of rural
crime.
Agri SA established the Agri Securitas Trust Fund in 1999 to contribute to rural safety,
and has been involved in financing various projects such as surveillance technology,
erecting boom gates, funding research into farm attacks and providing trauma
counselling to victims of farm attacks.
In 2017 the farming community of Hartebeesfontein in North West Province applied for
a second round of support from Agri Securitas. While the community had an excellent
security structure in place, more support was necessary in the form of camera and radio
systems, which Agri Securitas was able to finance.
22
The Agri SA Value Proposition
Labour and Development
Activities
• Legal research and policy advocacy on labour market legislation
• Oversee training programs across agriculture and representative on SETA’s
• Networking transformation opportunities and engaging with stakeholders
The team
Jahni de Villiers
Head
Jahni joined Agri SA in 2017, before which she practised as a labour lawyer within a national trade union for over 11 years. Jahni holds an LL.B from NMMU.
Jolanda Andrag
Socio-Development Officer
Jolanda previously worked in academia as lecturer and researcher. She holds a Masters Degree in Political Science from NWU.
23
The Agri SA Value Proposition
Transformation in the cotton sector
Cotton SA is currently providing training and mentorship to 974 farmers. These farmers
organised themselves into 18 co-operatives in Nkomazi in Mpumalanga. Nkomazi is a
very warm area and the soil quality is not suitable for crop cultivation. It is, however
perfect for cotton cultivation.
In the past financial year, the Department of Rural Development and Land Reform
(DRDLR) contributed R7.7 million and Cotton SA R1.2 million to this project. In 2016,
2747 ha of land was cultivated, of which 1300 ha was planted by hand. With the
assistance of Cotton SA’s team an average yield of 950 kg per ha was produced which
resulted in an income of R19.95 million or R4 117 per farmer per ha.
The Nkomazi area is about 11 000 ha in size, so there is ample opportunity for
expansion and development. However, this is subject to the availability of funds for
more agricultural implements, installing proper irrigation systems and further training.
Cotton SA plans to build a processing plant in the area to bring the market closer, so to
speak, and create even more employment opportunities.
24
Labour and Development
The Agri SA Value Proposition
Strategic SupportProviding tailor-made services to our
membership
25
The Agri SA Value Proposition
26
The Agri SA Value Proposition
Pietman Roos
Head: Corporate Affairs & Communication
Pietman has a background in economic
policy advocacy, business journalism and
communication, and previously advised
JSE listed corporates on media and
investor relations. He holds an Honours in
Econometrics from UP.
Aloise Fullex
Marketing Manager
Aloise cut her teeth in marketing and
sales, having worked for media sales for
close to a decade prior to joining Agri SA.
She holds an Honours in Marketing and
Business Management from Unisa.
Melissa Tighy
Communications Officer
Melissa is from broadcast media, having worked over 7 years at the renowned Afrikaans station RSG and SABC news as radio journalist and producer. Melissa has won several journalism awards, including the ATKV Media Veertjie in 2016, 2017 and 2018. She holds an Honours in Journalism from US.
Communications team
27
Thea Liebenberg
Media Liaison Officer
Thea is has been in organized agriculture
for over two decades and have served in
her current role for 11 years.
The Agri SA Value Proposition
Omri van Zyl
Executive Director, External Strategy
Omri is an admitted attorney with over a decade experience in leading the Africa consulting team at an international consultancy on agricultural strategy, M&A and operations. He holds a MBA from UP.
Christo van der Rheede
Deputy Executive Director, Internal Operations
Christo has two decades’ experience in leadership roles within civil society, including education and organized business and was recently elected as the Chair of AgriSETA. He holds a MPA from US.
Strategic Support
28
The Agri SA Value Proposition
Disclaimer
The material in this presentation has been prepared by Agri South Africa. Any copying or distribution of Agri SA intellectual property without permission may result in legal action.
Agri SA
Inkwazi Building, Block A, 1249 Embankment Road, Zwartkop X7, Pretoria, South Africa
T I +27 (0) 12 643 3400
F I +27 (0) 12 663 3178
www.agrisa.co.za
29