Increase your response rates across platforms
THE ART OF AN EFFECTIVE APPROACH
#HRUKrakow 2016, Kasia Borowicz
the message
information about you
information about the company
What influences your response rate?
the context
Don’t dismiss their experience just because it doesn’t seem relevant to the role you’re trying to fill.
What are the benefits of understanding your potential candidates better?
Personalised messages can increase your response rates
Doing your research helps you build a relationship with potential candidates
You can use your research to craft a message using simple linguistic and psychological mechanisms
Mirroring occurs when one person subconsciously imitates the gestures, speech pattern, or attitude of
another.
You can use this mechanism to increase your response rates when dealing with high
volumes by introducing a smarter way of building templates.
Smart templates
1. Write down bits and pieces instead of entire messages:
• Introduction
• Desciption of the role
• Company overview
2. Arrange the information into the right order based on the patterns used by your potential candidate.
Smart templates
1. Highlight the words that you use that could be replaced by synonyms
Recruiting/ Recruitment/ Resourcing/ Talent Acquisition
2. Personalisation doesn’t have to be limited to using the recipient’s name or inserting one of their interests in the message. Read through their profile and try using the same language as your potential candidate.
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Get in touch!
Kasia Borowicz+44 7514 911 216+48 793 272 999 [email protected]
www.lightness.pl