Creationismis the belief that
the universe and life itself originates
from specific acts of divine creation.
is the belief that the universe and life itself originates
from specific acts of divine creation.
is the belief that earned sales leads originate
from specific acts of…
D’oh!
Content Creationism
…Content Creation.
Content is King
QueenKnight in Shinning Armour
Hipster ScholarBikram Guruinder Match
Starsky &HutchLaurel &Hardy
Sliced Brea b
93% of B2B marketers are using content marketing.
!(TopRank)
!U.S. companies will spend in the neighbourhood of $50
billion on content marketing this year.
!(Contently)
Top Challenges B2B Content Marketers Face: !69% Lack of time 55% Producing content 39% Lack of budget 38% Content variety
(Top Rank)
Top challenges B2B content marketers face: !49% Measuring content effectively 32% Outsourcing to specialists 30% Integration across marketing 20% technology challenges
(Content Marketing Institute)
Content Marketing for Kraft generates the
equivalent of 1.1 billion ad impressions a year
and a four times better ROI than even targeted
advertising. !
Julie Fleischer (Kraft Director of Data, Content, and Media)
Which B2B content marketing tactics are outsourced? !64% writing 54% design 30% content distribution 22% editing 13% measurement & analytics !
(Top Rank)
Original content creation trumps licensed content,
with 68% of marketers backing original content
over licensed. !
(Contently)
Leaders in data-driven marketing are more than six times more likely than
laggards to report competitive advantage in
profitability and five times more likely in customer retention.
!(Forbes)
(Forbes) (Hubspot)
Only 28% of content sharing happens through the big
social networks. The other 72% is shared through “Dark
Social,” the private sharing that happens behind closed
private communications such as emails, chats, and
mobile apps. !
(Social Media Today)
(Top Rank)
Trailing only retail and brand sites, blogs rank
as the third most influential digital resource
guiding purchasing decisions. !!
(Marketing Magazine)
Top Challenges B2B content marketers face:
!54% Creating engaging content 50% Producing content effectively 49% Measuring content effectively 42% Content variety 41% lack of budget 34% Knowledge gaps 32% Outsourcing to specialists 30% Integration across marketing 29% lack of buy in 20% technology challenges !(Content Marketing Institute)
Companies who blog receive 97% more links
to their website. !
B2B marketers that use blogs receive 67% more
leads than those that do not. !
(Hubspot)
58% of B2B marketers plan to increase their content
marketing budgets, and of this group, 10% plan to increase
it significantly. !!
Adopting an inbound strategy doubles average website conversion rates, from
6% to 12%
!(Forbes) !(Hubspot)
63% of B2B marketers rate
LinkedIn the most effective
social media platform.
!(Content Marketing Institute)
!
63% of B2B marketers rate LinkedIn the most effective
social media platform. !!
(Content Marketing Institute)
Inbound marketers who
measure ROI are more
than 12 times more likely
to generate a greater
year-over-year return.
!(HubSpot)
Inbound marketers who measure ROI are more than 12 times more likely to generate
a greater year-over-year return. !
(HubSpot)
80% of business decision makers prefer to get
company information in a series of articles versus
an advertisement. !
(cmo.com) !
Top Goals for B2B Content Marketing: !82% Brand Awareness 74% Lead Generation 71% Customer Acquisition 68% Thought Leadership !
(Top Rank)
Do you subscribe?
ibleBContent reationistC
the …
(Theres a prize!)
elieverB on BelieverN
(Theres a consolation!),,
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