Professional Services Marketing Group – North Bay
Kerry Rego ConsultingJuly 17, 2012
First Page of Search Results
Data byCompete, Jacob Nielsen, OptifyImage courtesyInternetReputationManagement.com
85% never get off the first page!
-Internet Reputation Management
Smith Dollar PC
1. Website2. LinkedIn3. LinkedIn attorneys4. Facebook Page5. Map on FB Page6. CitySearch (listing)7. YellowPages (listing)8. Twitter9. Manta (listing)10.Legal Marketing (network/listing)
Own - 4Can Take Control - 4+
Quattrocchi Kwok Architects
1. Website2. Press Release3. Press Release
4. Case Study5. Reed Const (listing)6. ArchDaily (listing)
7. Foursquare8. Facebook Page
9. Yelp10.Archinet (listing)
Own - 4Can Take Control - 3
Action Items to Manage Your Brand Reputation
• Perform a vanity search• Own every variation of your domain• Post original content (blogs are best)• Use social media that is audience
and product appropriate• Set up a schedule to monitor
Read more at http://bit.ly/StartRepMng
•Facebook 901m users
•Twitter 400m tweets/day
•YouTube 4b+ views/day
•LinkedIn 161m users
•Google+ 150m users
•Tumblr 16b pg/vws
Why is Social Media Important?
Logos courtesy of Aquaticus
Social Media Avg. Daily Use
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Fav resource for behavior is ComScore & Pew Internet
Benefits & Relevance of Using
Social Media Marketing1. Enhance Branding & Awareness2. Protect Your Reputation3. Enhance Public Relations4. Build Community5. Enhance Customer Service6. Facilitate Research & Development7. Drive Sales & Leads
Where Do You Start?• Goal• Audience Mockup• Tools• Routine• Measure• Adjust• Persist
Market Research
• WHO is the audience?
• WHAT is their preference?
• WHEN do they want to hear?
• WHERE are they?
• WHY are you there?
Don’t Forget:Event ServicesMobile/LocationDoc ShareBookmark
Marketing Editorial Calendar
• Set routine for “dashboarding” content• Blog in batches, time release,
autopost• Feedburner, TwitterFeed, dlvr.it• Facebook scheduler• Hootsuite, Tweetdeck
Autoposting blog to other channels gets you 50% more leads!Scheduling gets you 3x more leads! – Hubspot
Tools for Streamlining
Optimum Times to Tweet/FB
Infographic compiled and designed by Buddy Media
Obstacles
• Lack of Time • Lack of Manpower/Resources• Lack of Training & Knowledge• Can’t Measure• Decision Makers don’t get it• Blank Page Syndrome• Negativity
Solutions1. Time 2. Manpower3. Training4. Measure5. Boss Onboard6. Writer’s Block7. Negativity
1. Batch Create & Schedule
2. Routine3. Hire Experts,
YouTube, follow rockstars & pros http://www.gcflearnfree.org/
4. Build custom metric report based on goals
5. http://bit.ly/SMConvinceBoss6. http://bit.ly/KRCeasyblog 7. http://bit.ly/NegativeFdbk
Social Media = Telephone