Lunch & Learn: The CIA Method
Wednesday, March 05, 201412:00pm – 12:45pm ET#asaewebinar
This complimentary webinar is brought to you by HighRoad Solution and ASAE-Endorsed Business Solutions.
Presented by:
Ronald McGrathChief Technology Officer, HighRoad Solution
2014 Lunch Learning Series
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Session 1: Get Your Membership Campaigns in Shape for 2014: New Methods to Recruit, Retain & Delight
January 22nd
Session 2: The CIA Method: Consolidate, Integrate & Automate Your Communications
March 5th
Session 3: How to Use Behavioral Data to Lead the Horse to Water AND Make Them Drink
May 7th
Session 4: Newsletter of the FutureJuly 9th
Session 5: Get Your Buzz On: Building Event Excitement through Digital Marketing Before, During & Post-Event
September 10th
Session 6: The Myths of Metrics: Creating Digital Dashboards that MatterNovember 5th
2013 Lunch Learning Series
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Check out the 2013 Archives on More Great Topics:
•Mobile Email 101•Email Deliverability Basics•Go Social•Email Preference Center 101•The Value of Integration•Member Holiday Inbox Basics
>Visit the ASAE Endorsed Business Services Webinar Archives
Your Presenter
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Ron McGrath, one of the original founders and HighRoad’s Chief Technology Officer, specializing in bringing integrated messaging solutions (email, mobile and webinar) to the association/non-profit market.
Ron has more than 18 years of experience developing and providing cutting edge technology solutions to various markets, including associations and non-profits.
A serial entrepreneur and featured speaker at conferences across the country on email best practices, Ron is known to have a talent for making complex technologies accessible and compelling.
Ron McGrathFounder and CTO
Too many emails
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Consolidate
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Too long
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Missing content
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What are their interests?
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ASAE Newsletter Case Study
AN+ Newsletter
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Integration & Automation
“Intelligent” Consolidation
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Capturing Interests
•First, we have to understand better each member’s individual interests
•Two ways to capture interests
•By asking through a survey
•Through behaviors
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Member Portal
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Preference Center
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Behaviorally
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Capture back in your AMS
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Pull back members from AMS
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Taxonomy
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Integration & Automation
CMS
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Hyper-personalization
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Hyper-personalization
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Hyper-personalization
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Hyper-personalization
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Integration & Automation
Send through your ESP
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“Intelligent” Consolidation
•You’ve found a way to consolidate your newsletters
•Without sacrificing delivering the content each individual member wants
•And Improved the overall MX (member experience)
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MX is measurable
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STTI Email Preference Center Case Study
Email Preference Center
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CAN/SPAM
Opt-outs
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Opt-outs
•STTI (Sigma Theta Tau International)
•STTI for Nursing
•Nursing Knowledge International
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Opt-outs
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Opt-outs
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Opt-outs
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Opt-outs
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Opt-outs
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Opt-outs
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Preferences
Email Preferences
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Email Preferences
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Dynamic Preferences
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Dynamic Preferences
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Flexing
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Flexing
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Multiple email accounts
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Multiple email accounts
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Multiple email accounts
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Multiple email accounts
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Multiple email accounts
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Responsive
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Member Feedback
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Member Feedback
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Member Feedback
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Entry Points
Email Footer
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Website/Member Portal
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AMS Back Office
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Questions?
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Ron McGrathFounder and CTO
Visit HighRoad U
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Live Seminars for 2014 Held at ASAE’s Conference Centerin Washington, DC:
•Friday, April 25th: “Brand Marketing” from 8:30-12 pm
•Friday, June 27th: “Generational Communications” from 8:30-12 pm
•Friday, September 19th: “Event Marketing” from 8:30-12 pm
* Registration Opens Soon! Send email to [email protected] to reserve a spot now!
Visit HighRoad U
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More webinars on digital marketing topics:
Watch at YouTube: http://www.youtube.com/user/HighRoadSol
Slides Available at SlideShareCurated Content on @highroadsol
+Plus
More webinars on digital marketing topics:
Watch at YouTube: http://www.youtube.com/user/HighRoadSol
Slides Available at SlideShareCurated Content on @highroadsol
Please join us for our next Lunch Learning Session:
“How to Use Behavioral Data to Lead the Horse to Water AND Make Them Drink”
May 7th
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Thank you!Other questions for Ron?
Contact ASAE Business Services, Inc.
Email: [email protected] Call 202.626.2880
Tweet us at #asaewebinar
