City of Reno CommunicationsReno-Tahoe AMA Presentation, September 2014
Why?
City of Reno 8/27/2014
Why?
City of Reno 8/27/2014
Reno City Council
City of Reno 8/27/2014
City of Reno Mission & Priorities
• To efficiently provide the highest level of service responsive to our community and to enhance the quality of life and economic vitality.
• Promote a Sustainable Vibrant Economy• Provide Efficient and Responsive City Services• Provide Safe and Livable Neighborhoods• Enhance Communications & Community
Engagement (OCCE department)
City of Reno 9/16/2014
OCCE Team Purpose
The OCCE purpose statement ties into and supports the greater City of Reno government vision.
OCCE exists to connect citizens to
our city.
To make Reno a great place to live,
work and play.
City of Reno
OCCE
Target Markets
• City of Reno Government–Internal Departments–City Council
• Taxpaying Residents– Approximately 232,000 residents (special targets:
Seniors, youth, Latino)– In-market visitors
• Media• Strategic Partners
City of Reno 9/16/2014
Online Communications
Email Marketing
Target Resident Interests
Online Communications
Reno Connect Email Marketing
Social Media
Department Quantifiable Goals
City of Reno 8/27/2014
Department Quantifiable Goals
Online Engagers vs. Traditional Engagers
Department Quantifiable Goals
Analytics: Engagement Levels
Engagement Levels
• Reno.gov “Newsroom “ for citizens
• Timely response to media inquiries
• City Council “Prelights & Highlights”
• Crisis & Emergency Communications
Public Relations & Media Relations
Customer Service
● Reno Direct● Web Chat
334-info (4636)
Broadcast Outreach
•Reno.gov/Meetings•YouTube •Charter Cable Channel 194•City of Reno App•Google+ Hangouts - KRNV•PSA’s
City of Reno 8/27/2014
