Randy ChandlerDirector of SalesRandy ChandlerDirector of Sales
Thank YOU! For Making It Happen
Thank YOU! For Making It Happen
DeCA Market Basket(FYTD 2009 thru May vs. Prior Year)
Region Sales per Transactions $ Change
East $69.95 $2.04
Europe $45.55 $0.36
West $63.08 $1.45
DeCA $63.98 $1.56
Outlook
Club Packs Meet The Need!
• Economic Trends & DeCA Purchase Patterns
• FAVOR Club Packs!– Average 18 times a year – Stock Up
– Perceived as Better Value
– Value overrides variety & convenience
• Create Excitement – Opportunity for COMMUNICATION!
– REWARD EXECUTION!
Spring Club Pack Sale - Top 10
Apr - Jun SalesClub Pack
Sales% of Sales
SAN DIEGO $22,051,632 $954,091 4.3%
FORT BRAGG SOUTH $18,028,857 $763,502 4.2%
FORT LEWIS $17,947,614 $583,412 3.3%
NELLIS AFB $14,565,702 $572,080 3.9%
CAMP PENDLETON $15,764,068 $566,958 3.6%
MIRAMAR MCAS $16,759,142 $495,090 3.0%
OCEANA NAS $19,653,864 $487,247 2.5%
LITTLE CREEK NAVPHIB $16,552,458 $481,566 2.9%
ANDERSON AFB $7,287,102 $470,937 6.5%
FORT BLISS $13,427,335 $461,488 3.4%
Spring Club Pack SalesFYTDRank
FYTD Club RankClub Sales
SAN DIEGO NB 2 $22,051,632 1 $954,091
FORT BRAGG SOUTH 7 $18,028,857 2 $763,502
FORT LEWIS 8 $17,947,614 4 $583,412
NELLIS AFB 21 $14,565,702 4 $572,080
CAMP PENDLETON MCB 15 $15,764,068 5 $566,958
MIRAMAR MCAS 10 $16,759,142 6 $495,090
OCEANA NAS 4 $19,653,864 7 $487,247
LITTLE CREEK NAVPHIB 11 $16,552,458 8 $481,566
ANDERSEN AFB 76 $7,287,102 9 $470,937
FORT BLISS 25 $13,427,335 10 $461,488
DAVIS-MONTHAN AFB 28 $13,043,872 11 $446,270
FORT BELVOIR 1 $25,616,667 12 $391,382
FORT GILLEM 85 $6,406,864 13 $373,362
LANGLEY AFB 9 $16,871,645 14 $371,065
FORT CAMPBELL 6 $18,392,720 15 $370,174
QUANTICO MCB 12 $16,367,526 16 $347,758
OROTE 79 $6,855,590 17 $344,978
FORT BENNING 23 $14,288,397 18 $331,421
Execution
FYTD Top “5” Meat Sales
Commissary Sales % of Sales
Pearl Harbor $4.99M 8.6%
San Diego NB $4.42M 7.4%
Fort Lewis $3.62M 7.4%
Anchorage Area $3.05M 8.1%
Kadena AB $3.04M 10.0%Sales through May 31th
FYTD Top “5” Produce Sales
Commissary Sales % of Sales
Pearl Harbor $ 6.38M 11.01%
San Diego NB $4.94M 8.29%
Miramar MCAS $3.81M 8.34%
Hickam AFB $3.69M 10.84%
Schofield Barracks $3.54M 8.68%Sales through May 31th
Fort Bragg North
Fort Bragg North
Objective Categories/SectionsIncrease Pack Out by Reducing Items/Brands
Baking Needs, Canned Pork and Beans, Dry Beans, Ketchup, Olives, Pancake Mix, Peanut Butter
Improve Signage, Displays and Service
NIB Items, Quick Clean, Air Care, Hair Care, Skin Care, Baby Needs, Baby Food, Baby Formula, Diapers, Candy, DSD Mixer
Increase the Section’s Size
Quick Clean, Skin Care, HBC Club Packs, Pallet Drop Aisle, Two Rows for PB, MS, Club Packs etc.
Reduce Section Size
One Gondola Run, Bags/Wipes, Laundry Detergents, Cleaners, Air Freshener
Guard&
Reserve
FY09 Guard/Reserve On-Site Sales
MonthPlanned Events
Scheduled
Joint Events
Planned
Events Held with
Sales Reported
Sales Costs Unit CostCustomer
CountSavings $
October 28 6 28 $1,569,276 $528,176 $0.3366 16,404 708,387$ November 16 4 16 $644,119 $144,530 $0.2244 5,812 290,762$ December 11 2 11 $572,872 $119,943 $0.2094 4,932 258,600$ January 1 0 1 $9,700 $3,839 $0.3958 95 4,379$ February 2 0 2 $120,039 $17,736 $0.1478 1,696 54,187$ March 11 4 11 $872,957 $198,017 $0.2268 7,690 394,062$ April 23 12 23 $1,648,033 $363,202 $0.2204 14,704 743,939$ May 14 5 14 $1,006,006 $163,147 $0.1622 6,508 454,121$ June 18 7 10 $534,237 $113,401 $0.2123 4,339 241,160$ July 12 3August 18 3September 16 1FY 2009 Store Total 170 47 116 $6,977,239 $1,651,991 $0.2368 62,180 3,149,595$ FY 2009 Above Store $2,601,571
FY 2009 Program 170 47 116 $6,977,239 $4,253,562 $0.6096 62,180 3,149,595$
Results as of Week ending 26 June 2009
Initiatives
Product Support Initiatives• Mobile POS Deployment Mobile POS Deployment
– Will allow handheld scanners to be used to Will allow handheld scanners to be used to process & transact sales. process & transact sales.
• Guard/Reserve On-Site SystemGuard/Reserve On-Site System– Will allow customers to Pre-Order/Pre-Pay Will allow customers to Pre-Order/Pre-Pay
onlineonline– Projected deployment 1st Qtr FY 10Projected deployment 1st Qtr FY 10
• Guard/Reserve Mapping ProjectGuard/Reserve Mapping Project– Provides location & troop strength at Provides location & troop strength at
National Guard Bases to help National Guard Bases to help commissaries pinpoint on-site sales commissaries pinpoint on-site sales opportunitiesopportunities
• Global Data SynchronizationGlobal Data Synchronization
Ft. Lewis
What If ?
Period 18 POG End Quantities
CONUS (INC AK/HI)
Kraft Mayonnaise 32 OZ 12 2100077742 2100077742 895000A481994 K1 4,607 Kraft Miracle Whip 32 OZ 12 2100064511 2100064511 895000A481988 K1 4,210 Kraft Light Mayonnaise 32 OZ 12 2100077749 2100077749 895000A481995 K1 1,380 Kraft Light Miracle Whip 32 OZ 12 2100064592 2100064592 895000A481247 K1 1,738 Kraft Salad Dressing Ranch 16 OZ 6 2100064361 2100073299 895000A481024 K1 7,498 Kraft Salad Dressing Zesty Italian 16 OZ 6 2100064425 2100073343 895000A481026 K1 6,355 Kraft Salad Dressing 1000 Island 16 OZ 6 2100064473 2100073346 895000A481053 K1 2,418 Kraft Salad Dressing Catalina 16 OZ 6 2100064469 2100073345 895000A481032 K1 2,335
MDVC&S Brattleboro
GSC PENSACOLA
NASH FINCH CEDAR RAPIDS
NASH FINCH CINCINNATI
Nash Finch Omaha
SUPER VALU ANNISTON
Super Valu Quincy
SUPER VALU TACOMA
GSC San Antonio
SUPER VALU BISMARK
COASTAL PACIFIC ONTARIO
Coastal Pacific Stockton Hawaii
1,070 207 455 115 177 129 260 238 370 448 204 559 193 206 4,628 978 189 416 105 161 118 237 217 338 409 186 511 176 188 4,229 321 62 136 34 53 39 78 71 111 134 61 167 58 62 1,387 404 78 172 43 67 49 98 90 139 169 77 211 73 78 1,746
1,741 336 741 187 288 209 423 387 602 729 332 909 314 335 7,532 1,476 285 628 158 244 178 358 328 510 618 281 771 266 283 6,383
561 108 239 60 93 68 136 125 194 235 107 293 101 108 2,429 542 105 231 58 90 65 132 120 187 227 103 283 98 104 2,346 - - - - - - - - - - - - - - 30,679
Customer Savings = “The Benefit”
• 30% Market Basket Savings
– “Must” Have
• Taking Costs Out of the Supply Chain
– Efficient Selection
– Efficient Promotion
Flexibility
Randy ChandlerDirector of SalesRandy ChandlerDirector of Sales