AUSTRALIAN MARKETING INSTITUTE The Connected Marketer:
Marketing in the era of Online Networking
Iggy Pintado Marketing Director and Connector
Web: www.iggypintado.com LinkedIn: http://www.linkedin.com/pub/dir/iggy/pintado
Twitter: http://twitter.com/iggypintado Facebook: www.facebook.com/iggypintado
n Communication to Connection
n Understanding HITS
n Implementing the PLAN
Traditional Communication
Connection
“HITS” ü HUNT
INSTANT EFFECTIVE EFFICIENT
ü INTERACT
ü TEST / TRIAL
ü SHARE
Connected Customer
INSTANT EFFECTIVE EFFICIENT
Connected MARKETER
INSTANT EFFECTIVE EFFICIENT
“PLAN”
ü PERSONALISE
ü LISTEN
ü ACTIVATE
ü NURTURE
INSTANT EFFECTIVE EFFICIENT
PERSONALISE • SUSAN BOYLE
• 47 YEARS OLD, UNEMPLOYED
• 6 MINUTE TV PERFORMANCE
• 100 MILLION ONLINE VIEWS
• 5TH MOST VIEWED OF ALL TIME
• 1.7 MILLION FACEBOOK FRIENDS
THE WORLD NEVER HEARD OF HER ONLY 7 WEEKS AGO!
LISTEN
ACTIVATE
ü PRE/POST- SALES RESEARCH
ü PERSONAL RELATIONSHIP MANAGEMENT
ü OPPORTUNITY IDENTIFICATION
NURTURE
Sales
Marke*ng
Research
Innova*on
PR
Customer Service
HR
Retail
Customer Community
ü MAXIMISE TOUCHPOINTS
ü CONTACT CADENCE
ü OPPORTUNITY CULTURE
n Communication to Connection
n Understanding HITS
n Implementing the PLAN
SUMMARY
EVERY CONNECTION YOU MAKE IS A POTENTIAL SOCIAL OR BUSINESS OPPORTUNITY
Iggy Pintado Web: www.iggypintado.com.au LinkedIn: http://www.linkedin.com/pub/dir/iggy/pintado Twitter: http://twitter.com/iggypintado Facebook: www.facebook.com/iggypintado