0 10 20 30 40 50 60
Smartphones are an integral part of people's daily lives.
AlarmCamera Music NewsGames53%58% 35% 26%37%
Weather44%
What do youuse yoursmartphone for?
Most people with an internet connection go onlineevery day. This is true across all ages.
Australia
3.1 3.1
U.K.
2.3
Japan
2.7
New Zealand
2.9
U.S.
discussed their purchase on social media
After their last purchase
9%9%posted a reviewonline
For Australians, smartphones are becoming a vital part of online research and purchase.
I used a smartphone on my last purchase journey2:
14%Canada
Shopping with smartphones Sharing experiences
17%U.K.
17%Germany
16%New
Zealand
16%Russia
33%China
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10
15
20
25
30
35
22%Brazil
23%Australia
The Australian consumer has evolved. Have you?
53% of internet users in Australia have encountered difficulties on their smartphone when visiting websites.
Does your websitework across all devices?
Are you helping peoplethroughout thepurchase journey?
26% of online researchers in Australia used the internet for early inspiration and 51% used it to compare products during their last purchase.
Are you advertising onevery screen?
82% of online researchers found out about the product they last purchased while researching on a computer, whereas 29% found out about it on a smartphone and 16% on a tablet.
Discover more insights and build your own charts atwww.consumerbarometer.com.
AboutThe Consumer Barometer is a free, online global consumer insights tool developed by Google, in partnership with TNS Infratest. It covers 45 countries globally and will be available in over 39 languages.
SourcesAll data is from Google Consumer Barometer, 2014. Visit www.consumerbarometer.com.
The Multi-ScreenWorld
Did you know that in Australia the average number of connected devices is 3.1? The world is more connected than ever before and the multi-screen user is at the center of this trend. The Consumer Barometer, Google’s global interactive tool, helps uncover insights into today’s connected consumer.
www.consumerbarometer.com
Insights from Australia
The ConsumerBarometer
Australia has more connected devices than ever.
Average number of connected devices used per person:
1 Base: Internet users who watched online video in the past week2 The Consumer Barometer study surveyed internet users and their last purchase decisions across 10 categories: apparel, makeup,
cinema tickets, groceries, mobile phones, TV sets, large home appliances, hotels for leisure, and flights for leisure. Respondents refers to those surveyed across these categories.
3 Base: Smartphone users
16-24 25-34 35-44 45-54 55+
I go online every day:
88% 94% 86% 83% 72%
The Smart Viewer Motivations for watching online video:
Australian respondents1 are watching video for more than just entertainment.
To be entertained/inspired
To relax/escape
To learn something new
To pursue a hobby
To find product information
51%
31%
19%
18%
11%
Australia is switchingto online shopping.19% of Australian respondents researched only online before their last purchase, which is one of the highest rates in the Asia-Pacific region.
The Smart Shopper
Purchasing online
of Australian respondents made their last purchase of flights online, and they are starting to buy products like large home appliances online too.
75%
I made my last purchase in this category online:
32%75% 69% 22% 14%23%41% 8%
ApparelFlightsfor leisure
Hotelsfor leisure
TV sets Large homeappliances
Cinematickets
Carinsurance
Groceries
I researched my last purchase only online:
5%Vietnam
19%Australia
10%China
24%Japan
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thinkwithgoogle.com.au