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Page 1: The CSES Questionnaire Design Process

The CSES Questionnaire Design Process

David HowellUniversity of [email protected]

Jessica FortinGESIS – Leibniz Institute for the Social Sciences

[email protected]

European Survey Research Association (ESRA) Lausanne, Switzerland

July, 2011

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CSES Questionnaire

• Over 60 countries participate• Common module of survey questions

— new theme every five years— some questions the same— some different according to new theme— to be run “as is”

• Administrative, demographic and voting variables to national standards

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Questionnaire Design Process

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Questionnaire Design Process

• A lengthy development process— Over a three year period, 2008-2011

• Iterative• As transparent as possible• Collaborative, with broad input

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Planning Committee Formation

A Planning Committee, comprised of, selected by, and informed by collaborators, designs and oversees each Module.

• Public call for nominations• Nominating Committee recommends

members• Plenary Session confirms list and

suggests additional members• Result = 20 members from 15 countries

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Theme Development

Every five years a new module is developed to specifically address a big question in science.

• Multiple public calls for theme proposals • Task Force collects proposals• Task Force presents and evaluates

proposals for Plenary Session and Planning Committee

• Theme(s) tentatively decided upon before questionnaire design begins

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Questionnaire Development

After a theme is arrived at, attention turns to developing the questionnaire for it.

• Subcommittees formed to pursue the new theme(s) and improvements to past questions

• Subcommittees return to proposers for revisions to their original proposals

• Draft questionnaire produced• Planning Committee discussion, revision• Repeat as necessary

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Pretesting

The draft questionnaire is pretested cross-nationally in different contexts.

• Partial pretests in Brazil, Germany, UK• Full pretests in Canada, Ireland• Reports received from pretest countries

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Questionnaire Finalization

After having received extensive feedback, the questionnaire can now be finalized.

• Subcommittees formed to address sections outside of the new theme(s)

• A Plenary Session provides final feedback— Review of pretest results,

subcommittees• Planning Committee makes final changes• Final questionnaire disseminated

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Challenges

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Design Challenges• 10-15 minutes is not much questionnaire time

… but, pressure to reduce collaborator burden— competing with other content on surveys— competing with other comparative studies

• Existing, validated questions preferred• Priority to cross-national questions

— must be applicable in most all countries— must work well across most all countries— must be feasible in a variety of study

designs

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Information Challenges• A lot of people are involved

— Managing and tracking lots of input— Reconciling many opinions and approaches— Consensus not always possible

• Making decisions with imperfect information— More testing in more contexts would always

be better, but relies on volunteers who...• Have an election coming up (optimally)• Have a funded survey with available space• Can produce reports in a timely fashion

— Eventually decisions must be finalized

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Collective Challenges• A lot of countries are involved

— Cross-national and cross-cultural applicability and equivalence

— Accommodating the variety of institutional arrangements in the many countries

— Difficult to predict or account for all situations, even with broad cross-national participation in the process

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Where to go from here

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Where to go from here• A formal post-process evaluation

— We’ve done this a number of times now— What worked well, what didn’t— Consider improvements— Formalize and document process for next time

Some possibilities:• More extensive pretesting

— Allow more time for pretesting— Test in more cultures and contexts— Possible use of focus groups

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Where to go from here• More focus on cross-national/cultural issues

... concept equivalence

... collaborator/interview instructions

... translation issues• More methodological working groups• Learning from the approaches of other cross-

national studies

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Thank you for your time!

To learn more about CSES, or to download data:www.cses.org

...or email your questions to:[email protected]


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